Buy or sell your home. Yourself.
Aloha My Home is the platform that connects buyers and sellers directly — no agents, no commissions, no listing agreements. Browse, tour, make offers, and close through one clear, guided process. Free to sign up; you only pay a success fee when you close.
Free to start · No commissions · You only pay a success fee when you close
Same transaction. Very different ways to get there.
Three ways to buy or sell a home in Virginia, side by side. Aloha My Home offers what an agent offers — structure, marketing, contracts, and a team — for a flat fee, and you stay in charge of the decisions.
- 5–6% commission or $30,000 on a $500,000 home
- Sometimes includes a brokerage “admin fee”
- Platform listing fees, attorney fees, vendor fees
- You decide how to split it
- Military discount: 5% off when one side is a service member, and 15% off when both sides are military members
- Varies by agent’s expertise
- Agent- and brokerage-driven
- Traditional sales tactics and pressure
- Self-driven
- Internet research
- Independent counsel
- Structured framework for showings, offers, contracts, and settlement
- Buyer, seller, title company, and vendors coordinate in one place
- Plain-English descriptions with unbiased options
- Repeatable, familiar transactions
- Move at your pace
- Automated schedule for managing tasks
- Recommendations provided
- Unknown relationship affiliations
- Self-driven
- Assemble transaction team in app
- Bring your own professionals or find new vendors
- Action items assigned depending on role
- Vendor sponsorships disclosed up front
- Varies by brokerage
- Possibly reviewed by broker
- Independent title or counsel
- Varied, unstructured
- Attorney review before offer signing
- Designed with minimal legal jargon
- Documents available for reference after closing
- Agency agreement committing to term lengths, often regardless of whether the agent found the house
- Clients vetted by agents
- Commission structures create a conflict of interest
- Identities often not verified until an agreement is reached
- No commitment, no exclusivity
- Buyer and seller identities verified before listings, showings, or offers are coordinated
- Money Back Guarantee: Unhappy with our service? Get refunded immediately, no questions asked
- Agent dependent
- Brokerage dependent
- Fragmented marketplaces
- Self-driven
- Seller listing package with photography, lockbox, property flyers, MLS syndication, and more (Optional)
- Only pay for what you need
Free to claim your property. No commitment, no exclusivity. Marketing package sold separately.
Commission figures are typical ranges and vary by brokerage and agreement. Aloha My Home is a technology platform, not a licensed brokerage.
Real families. Real savings.
"After five home purchases and thousands paid in commissions — for work we'd largely done ourselves — discovering Aloha My Home was a game changer. When we bought our retirement home in Virginia Beach, the experience was outstanding: a system that empowers buyers while still giving real support at every step. We bought our forever home without paying over $30,000 in traditional realtor fees."
Every step of your sale, mapped
Every phase of the transaction — explained in plain English and tracked for you in your dashboard.
Founder's NoteWelcome home to doing it yourself — with bumpers
Aloha My Home started with a receipt — or more specifically, many very expensive receipts. Every time my family bought or sold a home, we paid tens of thousands of dollars for work we largely did ourselves. I got my real estate license to limit the number of commissions and keep our small real estate business afloat. While buying or selling a home is a significant event, over time I realized it isn't rocket science. What most people are missing is twofold: the education that enables them to make quality decisions on their own behalf without bias and 2. The structure to ensure the transaction goes smoothly. That's what we've built, and I'm excited to share it with you.
Rebeka Skogsberg Founder & CEO, Aloha My Home
Work with buyers and sellers directly.
Real estate takes a village — title companies, lenders, appraisers, attorneys, inspectors, and contractors all play a part. If you'd like to work with Aloha buyers and sellers, say hello.
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