Buy or sell your home. Yourself.
Aloha My Home is the platform that connects buyers and sellers directly — no agents, no commissions, no listing agreements. Browse, tour, make offers, and close through one clear, guided process. Free to sign up; you only pay a success fee when you close.
Free to start · No commissions · You only pay a success fee when you close
Same transaction. Very different ways to get there.
Three ways to buy or sell a home in Virginia, side by side. Aloha My Home offers what an agent offers — structure, marketing, contracts, and a team — for a flat fee, and you stay in charge of the decisions.
- 5–6% commission
- Sometimes includes a brokerage “admin fee”
- Platform listing fees, attorney fees, vendor fees
- What your agent shares
- Agent-driven
- Self-driven
- Structured framework for showings, offers, contracts, and settlement
- Buyer, seller, title company, and vendors coordinate in one place
- Repeatable, familiar transactions
- As attentive as your agent
- Self-driven
- Agent dependent
- Brokerage dependent
- Self-interested guidance
- Self-driven
- Seller listing package with photography, lockbox, property flyers, MLS syndication, and more
- Included in the transaction cost
- May have recommendations
- Self-driven
- Varies by brokerage
- Possibly reviewed by broker
- Independent title or counsel
- Varied, unstructured
- Contracts developed by multiple real estate attorneys
- Designed for understanding
- Attorney review before ratification
- Share with your own legal counsel for review
- Recommendations provided
- Unknown relationship affiliations
- Self-driven
- Bring your own or use our vetted vendors
- Manage your transaction team through the app
- Coordinate action items through Aloha My Home
- Vendor sponsorships are disclosed up front
- Varies by agent
- Commission structures create a conflict of interest
- Internet research
- Independent counsel
- Plain-English descriptions
- Unbiased options presented
- Information at every step of the transaction
- Clients vetted by agents
- Identities often not verified until an agreement is reached
- Identities verified before anyone can act
- Buyer pre-approval review before showings and offers
- Seller ownership review before listing
- Variable term lengths
- Exclusive or non-exclusive agreements
- None
Free to claim your property. Pay $995 when you order your marketing package, and the rest at settlement. No commitment, no exclusivity.
Commission figures are typical ranges and vary by brokerage and agreement. Aloha My Home is a technology platform, not a licensed brokerage.
Real families. Real savings.
"After five home purchases and thousands paid in commissions — for work we'd largely done ourselves — discovering Aloha My Home was a game changer. When we bought our retirement home in Virginia Beach, the experience was outstanding: a system that empowers buyers while still giving real support at every step. We bought our forever home without paying over $30,000 in traditional realtor fees."
Every step of your sale, mapped
Every phase of the transaction — explained in plain English and tracked for you in your dashboard.
Founder's NoteWelcome home to doing it yourself — with bumpers
Aloha My Home started with a receipt — or more specifically, many very expensive receipts. Every time my family bought or sold a home, we paid tens of thousands of dollars for work we largely did ourselves. I got my real estate license to limit the number of commissions and keep our small real estate business afloat. While buying or selling a home is a significant event, over time I realized it isn't rocket science. What most people are missing is twofold: the education that enables them to make quality decisions on their own behalf without bias and 2. The structure to ensure the transaction goes smoothly. That's what we've built, and I'm excited to share it with you.
Rebeka Skogsberg Founder & CEO, Aloha My Home
Work with buyers and sellers directly.
Real estate takes a village — title companies, lenders, appraisers, attorneys, inspectors, and contractors all play a part. If you'd like to work with Aloha buyers and sellers, say hello.
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