Terms of Service

Aloha My Home Terms of Use (User Agreement)

Last Updated: September 21, 2025

Welcome to Aloha My Home, LLC (“Aloha My Home,” “we,” “us” or “our”). By accessing or using our website, mobile applications, and services (collectively, the “Platform” or “Services”), you agree to this Terms of Use/User Agreement (the “Terms” or “Agreement”). These Terms form a legally binding contract between you (“you” or “User”) and Aloha My Home. If you do not agree with these Terms, do not use our Platform.

Modular Agreement: The Aloha My Home Terms of Service include this Terms of Use and the additional policies listed below. Please read all of them carefully, as they collectively govern your use of our Services. By using our Platform, you agree to each of the following:

  • Privacy Policy: How we collect, use, and protect your personal information

  • Cookie Policy: How we use cookies and tracking technologies

  • Acceptable Use Policy: Your expected conduct and prohibited uses of the Platform

  • Marketplace Conduct and Listing Guidelines: Rules for listing properties, making offers, and user behavior in transactions

  • Copyright & Intellectual Property Policy (DMCA): How we protect intellectual property and handle infringement claims

  • Third-Party Services Terms: Your responsibilities when using third-party services via our Platform

  • Payment Terms: Terms regarding fees, payments, and non-circumvention

  • Dispute Resolution and Arbitration Policy: How disputes with us will be resolved, including arbitration and waiver of class actions

These policies are incorporated by reference into these Terms. In the event of a conflict, these Terms of Use will govern, except where a policy expressly overrides it.

1. The Aloha My Home Platform and Our Role

1.1 About Aloha My Home: Aloha My Home is an online real estate marketplace that connects home sellers and buyers to transact directly (often called a “for sale by owner” or FSBO platform). We provide an intuitive, self-guided process for listing properties, scheduling showings, making and negotiating offers, and coordinating closings. The Platform offers tools and resources – including educational content, messaging, and form templates – to help you complete real estate transactions with or without a real estate agent. It is free to sign up and use the Platform, and you only pay if you close on a sale.

1.2 No Broker or Agent Relationship: Aloha My Home is not a real estate broker, agent, or law firm, and we do not provide professional real estate representation or legal advice. We are not a licensed real estate broker or agent in any jurisdiction. We do not act as an agent for you or any other user in any transaction, and no brokerage or fiduciary relationship is created by your use of the Platform. You retain complete control over your real estate transaction – you make all decisions (such as pricing, accepting offers, and negotiation terms) and should seek professional advice from attorneys, inspectors, or other experts as you deem necessary. Aloha My Home does not negotiate purchase terms on your behalf, does not attend closings, and does not receive any commission from property sales. We do not list properties on the MLS (Multiple Listing Service) or other broker listing services, and we are not members of any Realtor Association. Our Services and any information on our Platform (like pricing suggestions, home valuation tools, or checklists) are for general informational purposes only and not specific advice for your situation. Using Aloha My Home is not a substitute for professional advice – for example, we recommend hiring an attorney to review contracts or advise on legal obligations if you are unsure.

1.3 Third-Party Service Providers: While Aloha My Home itself is not a broker or escrow agent, our process involves third-party service providers for certain transaction steps. In particular, independent, third-party title or escrow companies handle all closings and settlement services for sales arranged on our Platform. Aloha My Home is not an escrow or title agent and does not itself hold or transfer any buyer or seller funds. Any arrangements for escrow deposits, title searches, insurance, notaries, recordings, or other closing services are solely between you and the selected title/escrow company or other provider. We may facilitate your contact or data transfer with such providers (for example, once buyer and seller sign a purchase agreement, we will route the paperwork to a title company to coordinate closing). However, Aloha My Home is not responsible for the services provided by these third parties. They are independent companies and will have their own terms and conditions and privacy practices, which you should review. (See Third-Party Services Terms for more details.) We do not endorse or assume liability for any third-party services or content, and your use of them is at your own risk.

1.4 No Warranty or Guarantee of Results: Because we are a neutral platform (and not an agent), we do not guarantee that using Aloha My Home will result in a successful sale or purchase of property. You are responsible for pricing your property competitively, evaluating counterparties, and completing due diligence on any transaction. We do not verify the accuracy of listings or user-provided information in advance, nor do we guarantee the legal validity of any form documents provided (though we strive to offer useful templates). All real estate transactions carry risk, and you agree that you understand those risks. Aloha My Home does not guarantee you will find a buyer or seller, obtain a certain price, or that any buyer can obtain financing. We also do not guarantee continuous or error-free operation of the Platform. (See Section 8 on Disclaimers.)

1.5 Fair Housing and Non-Discrimination: Aloha My Home is committed to fair housing principles. We prohibit any discrimination in the use of our Platform. All Users must comply with the Fair Housing Act and other applicable anti-discrimination laws, which make it illegal to discriminate in the sale or rental of housing on the basis of race, color, religion, sex, national origin, familial status, disability, or other protected characteristics. You agree not to post or engage in any content or conduct that violates these laws or our policies (for example, stating a preference for buyers of a certain race or excluding offers from people with children is prohibited). We may remove content or suspend users for discriminatory behavior (details are in the Marketplace Conduct Guidelines). Aloha My Home itself does not discriminate and operates the Platform in a manner consistent with fair housing laws.

2. Eligibility and Account Registration

2.1 User Eligibility: You must be at least 18 years old and capable of entering into a binding legal contract to use the Aloha My Home Platform. The Platform is intended for use by adults in the United States. By registering or using the Services, you represent that you are 18 or older, and that all information you submit is truthful and accurate. If you are registering on behalf of a business or another person (for example, if you are a real estate agent or attorney signing up to assist a client), you represent that you have the authority to bind that entity or person to these Terms, and you will ensure that they comply with the Terms. We do not knowingly allow minors to use the Platform, and no one under 18 may provide any personal information.

2.2 Account Registration: To access many features (like messaging sellers, scheduling showings, or listing a property), you will need to create an account. You agree to provide accurate, current, and complete information during registration and at other times when using the Platform, and to update it as needed. This includes your name, contact information, property ownership details (if listing), etc. You may not impersonate anyone or create an account using someone else’s name or information. You are responsible for maintaining the confidentiality of your account login credentials. Do not share your password with others. You agree to notify us immediately at [email protected] if you suspect any unauthorized use of your account or a security breach. You are responsible for all activities that occur under your account. We reserve the right to suspend or terminate accounts that we believe are misused, compromised, or in violation of these Terms.

2.3 Account Types: There may be different account types for sellers, buyers, or real estate professionals. For example, if you are a Seller, you will have the ability to create property listings and receive offers; if a Buyer, you can schedule showings and submit offers; an Agent or Other Professional may use the Platform on a client’s behalf with permission. Regardless of type, each user is bound by these same Terms. An agent using the Platform for a client must still create an account in their own or their brokerage’s name (or the client’s account with permission) and is subject to all user responsibilities herein. Account Transfer: You may not assign or transfer your Aloha My Home account to another party. If you are no longer the owner of a listed property (e.g., you decide not to sell or you hired an agent outside the Platform), you must cancel or close your listing rather than transfer the account.

2.4 Identity Verification: Aloha My Home may, in its discretion, require identity or ownership verification measures. For example, we may ask you to verify your email or phone, upload a government ID, or prove that you own a property you wish to list (such as providing a deed or tax record). We may also use third-party verification services. You agree to comply with any such requests and that all information you provide to verify identity or property ownership will be true and correct. If you do not pass our verification procedures, we may limit or deny use of the Platform. However, we do not guarantee the identity of any user. Users are encouraged to exercise due diligence and caution in their interactions.

2.5 Communications and Notices: By creating an account, you consent to receive communications from us electronically, such as by email or through in-app notifications. These communications include account-related notices, legal disclosures, and promotional messages (consistent with our Privacy Policy and applicable law). You can control some marketing emails through your account settings or by using the “unsubscribe” link in emails. However, you agree that all legal notices (including any notices regarding breaches or changes to these Terms) will be provided electronically, and that such notices satisfy any requirement that they be in writing.

3. Using the Platform – User Responsibilities

3.1 Platform Purpose – Direct Buyer/Seller Transactions: Our Platform is designed to facilitate direct communication and transactions between buyers and sellers of real estate. If you are a Seller, you can use Aloha My Home to list your property, communicate with potential buyers, schedule showings, receive offers, negotiate, and coordinate closing arrangements. If you are a Buyer, you can browse property listings, request showings, ask questions, make offers, and proceed toward closing on a property. Any actual sale/purchase contract is directly between the Seller and Buyer. Aloha My Home is not a party to your real estate purchase agreement. We provide the tools to create and sign a contract (for example, a standardized purchase agreement form), but the agreement itself is between the Buyer and Seller. You are responsible for ensuring any contract you enter is legally valid and for fulfilling your obligations (such as completing the sale, securing financing, or paying agreed costs). We do not guarantee performance by either party – for instance, we cannot force a buyer to deposit earnest money or a seller to convey title.

3.2 Compliance with Laws: You agree to comply with all applicable laws and regulations when using Aloha My Home and conducting any real estate transaction. This includes real estate laws, contract laws, anti-fraud laws, fair housing laws, privacy laws, and any state-specific regulations for FSBO transactions. For example, Sellers are responsible for providing any required disclosures (such as lead-based paint disclosures for homes built before 1978, or state-mandated property condition disclosure forms) to Buyers as required by law. The Platform may offer guidance or templates for certain disclosures, but we do not ensure compliance – that is up to you. You must also comply with any state or local licensing requirements if they apply (for instance, if you are an investor selling multiple properties, ensure you are not violating any brokerage or dealer licensing rules). Do not use the Platform for any illegal transactions, such as property sales intended to launder money or evade taxes. We reserve the right to report any suspicious activity to authorities.

3.3 Accurate Information: All information you provide on the Platform must be truthful and accurate to the best of your knowledge. This includes property listings (description, price, photos, address, disclosures, etc.), profile information, offers (for example, stating you are pre-approved if you are not is prohibited), and communications with other users. You must not post false, misleading, or fraudulent information. Sellers, for example, should not misrepresent a property’s features or condition, and Buyers should not misrepresent their identity or financial qualifications. If information changes (for example, you discover a material property issue, or a buyer’s financing falls through), you should promptly update the relevant parties. Aloha My Home is not responsible for verifying user content for accuracy, so all users rely on each other’s information at their own risk. Misrepresenting material facts in a real estate transaction can have serious legal consequences, including contract termination or fraud liability – do not do it.

3.4 User Content and License: When you post content on the Platform (“User Content”), such as property descriptions, photos, price, comments, messages, or profile information, you retain ownership of that content. However, you grant Aloha My Home a worldwide, royalty-free, non-exclusive license to use, reproduce, display, modify (for example, resize photos), transmit, and distribute your content as needed to operate and promote the Platform. For example, we may display your property photos to prospective buyers, include your listing in marketing emails, or share listing details on partner sites. This license lasts for as long as your content is on our Platform and for a reasonable period thereafter (for backup, legal compliance, etc.). You represent and warrant that you have all necessary rights to the content you post (for instance, you took the photos or have permission to use them, and posting them will not infringe anyone’s rights). Do not upload content that you do not have the right to use. We do not claim ownership of your content, and if you delete content or terminate your account, we will cease public display of that content (though archived copies may remain on our servers or with service providers, and the license continues for such copies).

3.5 Content Standards: All User Content must meet our content standards, which are designed to keep the Platform safe and lawful. In summary, you agree NOT to post or transmit any content that:

  • is illegal or encourages illegal activity (for example, offers to engage in fraud, discrimination, or other unlawful acts);

  • defames, harasses, or threatens others;

  • is obscene, pornographic, or offensive;

  • violates the intellectual property or privacy rights of others; or

  • otherwise violates our Acceptable Use Policy or other policies.

4. Payments, Fees, and Non-Circumvention (See also Payment Terms document)

4.1 Aloha My Home Service Fee: Listing a property, registering, and making offers on Aloha My Home is free. We charge a flat service fee only when a sale successfully closes via our Platform (see Payment Terms for the current fee amount and details). This fee covers the use of our platform and services throughout the transaction and is typically $995 (unless a promotion or discount applies). The fee is payable at closing and is usually deducted from the seller’s proceeds. If the sale does not close for any reason, no service fee is owed.

4.2 Payment Process: The service fee is generally collected through the closing process via the title or escrow company handling the transaction. When a seller and buyer sign a purchase agreement through Aloha My Home, the contract or an addendum will authorize payment of our fee at closing. We will coordinate with the chosen title/escrow agent by providing an invoice or fee disbursement instruction (for example, “Disburse $995 to Aloha My Home, LLC from seller’s proceeds”). The fee will typically appear on the settlement statement as “Aloha My Home Platform Fee” or similar. The escrow agent will then remit the fee to us at disbursement. As a result, you do not need to separately pay us or provide a credit card at closing; the fee is handled as part of the transaction’s closing funds.

4.3 Alternate Collection: If, for any reason, the service fee is not handled through escrow at closing (for example, if a transaction closed without an escrow agent or our fee was accidentally omitted from the settlement), you are still responsible for paying it. In such cases, we will invoice you directly and you agree to pay the fee within 10 days of receiving an invoice (unless otherwise specified). We may also use a third-party payment processor to charge your provided payment method with prior notice. By using the Platform, you authorize us to work with closing agents and to obtain your agreement to any needed instructions or documents to ensure our fee is paid at closing. If the fee remains unpaid after closing, it is considered a breach of these Terms, and we reserve the right to take legal action or employ a collection agency to recover the fee plus any additional costs (including reasonable attorneys’ fees or interest). Non-payment of the fee may also result in suspension of your account or other remedies. We may report delinquent accounts to credit bureaus as appropriate.

4.4 Non-Circumvention Agreement: By using Aloha My Home, you agree not to circumvent the Platform in any manner that avoids the platform fee. Specifically, if you are introduced to a counterparty (buyer or seller) through Aloha My Home, you shall not intentionally complete a property sale with that party outside of the Platform’s process without paying the platform fee. This non-circumvention period extends for 12 months from the time you last interacted with a party on our Platform. In other words, if within one year of a buyer-seller introduction via Aloha My Home you complete a sale of the same property with that buyer (or any entity or person acting on their behalf), it will be considered a Platform-facilitated sale and the fee is due. (We reserve the right to enforce fee payment beyond one year if it appears parties deliberately delayed closing to avoid our fee, as such circumvention violates these Terms.)

4.5 Enforcement: If we suspect that you have circumvented or plan to circumvent our fee, we may take action including suspending or terminating your account. We also reserve the right to invoice you for the platform fee plus reasonable costs if we discover circumvention after the fact. By agreeing to these Terms, you acknowledge that the platform fee is a core part of our business model and agree not to avoid it. If you fail to pay the fee when owed, we may pursue all available remedies. (We have not set a specific conversion fee or penalty, but we reserve the right to seek appropriate damages, including legal fees, for circumvention.)

4.6 Example: You list your home on Aloha My Home. Buyer Jane contacts you via Aloha My Home, tours the house, etc. Instead of making the offer through Aloha My Home, she proposes that you both sign a standard contract offline and close with her friend at a title company – thereby excluding Aloha My Home and avoiding the fee. If you do that and do not pay us, that is circumvention. Even if Buyer Jane suggests splitting the saved fee, the full platform fee is still owed to Aloha My Home.

4.7 Refund Policy: If your transaction does not close, we do not collect the platform fee (“no closing, no fee”). If any portion of the fee was inadvertently collected or charged before closing, we will refund it in full. Once a sale has closed and our fee is collected, the fee is generally non-refundable. You received the benefit of our service (a successful sale and likely significant commission savings). Even if something post-closing goes awry between buyer and seller (such as a later dispute or an unwinding of the sale), we are not obligated to refund our fee – our services were rendered. Only in extraordinary circumstances, such as a court voiding the sale shortly after closing or a fee paid in error, would we consider refunds on a case-by-case basis. However, we want satisfied customers and will evaluate serious complaints fairly. If we ever advertise a satisfaction guarantee or refund policy as a promotion, we will honor it per those terms.

4.8 Payment Methods & Authorization: By using our Platform, you authorize the closing agent or our payment processor to collect the platform fee as described above. If in the future we require a backup payment method (for example, asking you to put a credit card on file when listing), you authorize us to charge that card for the platform fee if it is not paid at closing, after notifying you. If a provided payment method is declined or invalid when needed, you remain responsible for the fee and must promptly provide an alternative.

4.9 Late Payment: If you fail to pay any amount due, in addition to other remedies, we may charge a late fee or interest on the unpaid amount (for example, 1.5% per month or the maximum allowed by law, whichever is lower) from the due date until paid, and/or suspend your account or ability to use the Platform for future deals until the balance is resolved.

4.10 Fee Disputes: If you believe you were charged incorrectly or dispute the fee amount, contact us as soon as possible (no later than 30 days after closing or charge) with details. We will investigate and, if an error occurred, correct it via refund or adjustment. If it was a misunderstanding (for example, you thought a promotion applied), we will explain and, if appropriate, accommodate. If you closed a deal using our Platform, you are contractually obligated to pay the fee – there is no opt-out at that point. You also agree not to initiate frivolous chargebacks or payment disputes with your bank for the platform fee. If you do file a chargeback on a legitimately owed fee, we will contest it with documentation (including these Terms and the purchase agreement indicating the fee) and this could complicate matters for you. If a chargeback is somehow successful and we do not receive the fee, you are still obligated to pay it, and we may pursue legal action to recover it (adding any chargeback fees we incur).

4.11 Fee Changes and Communication: We commit to transparency about fees. Our current pricing is displayed on our site (e.g., in FAQs or the Pricing page) and is reinforced during the listing process. If we consider raising or introducing new fees, we will provide notice (for example, emailing active users and updating the site) at least 30 days before the change takes effect. If we lower fees or provide a retroactive discount as a courtesy in unique cases, that is at our discretion and does not waive our right to enforce the standard fees generally.

4.12 Additional Costs: Our platform fee does not cover third-party costs of the transaction. During your sale, you may still pay things like title insurance, escrow fees, recording fees, transfer taxes, etc. (if you are the seller, these typically come out of your proceeds as customary). If you agreed to pay a buyer’s agent commission or any optional services (home warranty, etc.), those are separate obligations. We are not involved with those; they will appear on the closing documents handled by the title/escrow company. We only care about our fee.

4.13 Fee Recovery and Attorneys’ Fees: If we have to involve lawyers or collections to recover our fee due to a breach of these Terms, you agree to reimburse us for all reasonable costs of collection, including attorneys’ fees, court fees, collection agency fees, and applicable interest. This is in addition to any other damages or relief we might seek. In any legal action between you and Aloha My Home related to fees or payments, the prevailing party is entitled to recover reasonable attorneys’ fees and costs.

4.14 Arbitration of Payment Disputes: As part of our Dispute Resolution Policy, any dispute concerning payment of the platform fee or enforcement of the non-circumvention requirement is subject to the arbitration clause and class action waiver in our Terms of Service. However, we reserve the right to pursue fee collection through small claims court or an appropriate court if the amount and circumstances make that a practical route (for example, we might use small claims court to recover the platform fee if arbitration costs would exceed that). Generally, though, we prefer to resolve issues amicably via communication. If you are confused or unhappy about a fee, talk to us rather than simply not paying.

We appreciate you honoring these Payment Terms. They ensure we can continue offering Aloha My Home as a cost-effective alternative to traditional real estate commissions. When everyone abides by these rules, everyone saves money and we sustain our business – a win-win. Thank you for your cooperation, and here’s to your successful transaction!

Cookie Policy

Last Updated: September 27, 2025

This Cookie Policy explains how Aloha My Home, LLC (“Aloha My Home,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website and Services. We want to be transparent about our data practices, so this policy explains what cookies are, which types we use, and your choices regarding cookies. By using our Services, you agree that we can use these technologies as described in this policy (to the extent permitted by your settings and applicable law).

1. What Are Cookies and Tracking Technologies?

Cookies are small text files that websites you visit place on your computer or mobile device’s browser. They are widely used to make websites work or work more efficiently, as well as to provide information to the owners of the site. Cookies can be “first-party” (set by us, the site you are visiting) or “third-party” (set by a different domain, such as our analytics or advertising partners). Cookies can also be categorized by their lifespan: session cookies are temporary and deleted when you close your browser, whereas persistent cookies remain until they expire or you delete them.

We also use related technologies:

  • Web Beacons/Pixels: These are tiny graphics or code snippets (sometimes just 1x1 pixel in size) that function like tags. They allow us to track user actions or determine if an email was opened or a link was clicked. For example, a pixel in an email can tell us if you opened it. On the site, a pixel might help deliver cookies or communicate with cookies.

  • SDKs: For our mobile app (if applicable), we may use Software Development Kits (SDKs), which are like mobile cookies. They help us collect information on app usage and send any needed data to third parties (like analytics providers).

  • Local Storage: This includes HTML5 local storage or similar technologies, which can store data on your browser (used for things like remembering your preferences or caching content for faster load).

  • Log Files: As you use the site, our servers automatically record certain information in log files (like IP addresses, browser type, pages visited). While log files are not a “tracking technology” you manage like cookies, they are part of how we analyze usage.

For simplicity, we refer to all these as “tracking technologies” or just “cookies” in this policy.

2. Why We Use Cookies – Purposes

We use cookies and similar tracking technologies for several reasons:

  • Essential Functions: Some cookies are strictly necessary for the website to function. For example, when you log in, we set a session cookie so the site remembers you are authenticated as you navigate (so you don’t have to log in on every page). Without these cookies, certain services you request (like staying logged in, adding items to a cart if we had e-commerce, or accessing secure areas) cannot be provided. These cookies are generally first-party and may be session or persistent.

  • Performance & Analytics: We use cookies to collect information about how users interact with our site—what pages are visited, whether any errors are encountered. This helps us improve our website’s performance and your experience. For example, we use Google Analytics to see metrics such as page load speed, visitor counts, and user flows. These cookies typically don’t identify you personally; they provide aggregated statistics. They help us know which content is popular, where users come from (e.g., search engines or referral sites), and if users encounter bugs. We might also use performance cookies to test new features or layouts (A/B testing) to see how users respond.

  • Functional Cookies: These enable enhanced functionality and personalization. They may remember choices you make on our site, such as your preferred language, region, or other settings, so we can provide a more personalized experience. For example, if you select “Virginia” as your region, a functional cookie might save that so next time we show relevant content for VA. If you fill out part of a form and come back later, we might remember what you entered (to save you time) – that could be via functional local storage or cookies. These cookies might also enable features like live chat support or remembering map preferences. While not strictly necessary, these greatly enhance user-friendliness. If you disable them, some preferences may not be saved.

  • Targeting/Advertising Cookies: Currently, we do not host third-party ads on our site in the traditional sense. However, we may use targeting cookies for our own marketing campaigns and possibly for any third-party integrations. These cookies record your visit to our site, pages visited, and links followed, and may track your browsing across other sites as well. The data is used to deliver ads more relevant to you and your interests. For instance, we might use Google or Facebook cookies to show you Aloha My Home ads on other platforms (because you visited our site). These cookies might also limit the number of times you see an ad (frequency capping) and help measure the effectiveness of ad campaigns. Targeting cookies are typically set by advertising networks with our permission (like Google Ads, Facebook Pixel). They remember you visited our site and this info is shared with other organizations (e.g., advertisers). If in the future we allow third-party advertising on our site (say, a moving company banner), those third parties may set their own cookies to track performance of their ads or tailor what they show you.

  • Third-Party Services: In addition to the above categories, there are cookies used by third-party services embedded in our site. For example, if we embed a YouTube video in a blog post, YouTube might set cookies (to keep track of video views or to personalize suggestions on their own site). Or if we have a “Share on Facebook” button, Facebook might set a cookie. We do not control these cookies; they are set by the third party for their own purposes. However, you can usually block them via your browser settings or preferences (more on that below).

3. The Specific Cookies We Use

We want to provide you with specifics. Below is a breakdown of the types of cookies we use and (where practical) specific examples:

  • Strictly Necessary Cookies (Essential):

    • Session ID Cookie (AlohaSession): This first-party cookie keeps you logged in as you move through pages. It contains a unique identifier tied to your account session. It expires when you log out or after a short period of inactivity (or when you close the browser). Without it, you wouldn’t be able to, say, go from the listings page to your dashboard without re-authenticating.

    • CSRF Token Cookie: We set a cookie that stores a CSRF (Cross Site Request Forgery) token to ensure that the forms you submit on our site are actually coming from you. This helps secure your interactions. It’s strictly necessary for security.

    • Load Balancer Cookie: If we use multiple servers, a cookie might be set to keep you connected to the same server for consistency during your visit (this might be a cookie like “AWSELB” or similar, depending on our host). It is erased when your session ends.

      (These are examples; exact cookie names may differ in practice.)

    Because these cookies are necessary for the site’s core operation, they cannot be disabled via our consent manager (other than by disabling cookies entirely in your browser).

  • Performance and Analytics Cookies:

    • Google Analytics (_ga, gid, gat, etc.): These are third-party persistent cookies by Google. They allow us to see user statistics. For example, ga distinguishes users with a random ID (so we can count unique visitors) and lasts 2 years; gid does similar but for a shorter period (24 hours). gat is used to throttle request rate (preventing too many analytics hits) and lasts 1 minute. Google Analytics tells us things like how many people visited, what pages are most popular, how long users stay, etc., in aggregate. Importantly, we configured GA to anonymize IP addresses (so it doesn’t store your full IP). Google may also set other cookies like _utma, utmb, utmz depending on the library version, which help track session counts, timestamps, and traffic source (for example, __utmz tracks where you came from – like a search engine or a link).

    • Error Tracking (e.g., Sentry): If used, a cookie might track a user session ID related to error logging. This helps us correlate error reports with user actions. It wouldn’t contain personal info, just a reference.

    • A/B Testing Cookies: If we run experiments (like trying two different home page designs), we might set a cookie to consistently show you the same variation each visit (so your experience is uniform). It might be named something like “expID” with a value indicating which variant you saw. This helps measure which design performs better (e.g., leads to more sign-ups). These cookies are temporary and might expire after the experiment concludes.


    Analytics cookies are not strictly necessary, but they greatly help us improve our service. However, you can opt out of them via our cookie settings or your browser tools (see Section 4 below).

  • Functional Cookies:

    • Preferences Cookie: We might use a cookie that remembers your site preferences (e.g., region or preferred view settings). For example, if you toggle off the map view on search, we could save that choice. It might persist for a few months.

    • Authentication “Remember Me”: If you select “Remember Me” at login, we may set a persistent cookie to keep you logged in beyond the session. This could be something like “rememberToken” with a long expiration (e.g., 2 weeks or 1 month). This way, you don’t have to log in every time. (Use this on private devices only.)

    • Chat Support Cookie (e.g., Intercom): If we have a support chat widget, it might set cookies to remember who you are between visits or if you have unread messages. This improves the support experience by remembering past conversations.

    • Localization: If you manually select a language (if we support multiple) or if we auto-redirect based on location, a cookie may store that information so we don’t ask each time.

    • Cookie Consent: Ironically, we set a cookie to remember your cookie preferences! For example, a cookieConsent cookie with a value like “accepted” or details of what categories you allowed. That way, we don’t show you the cookie banner on every page once you’ve made a choice.

    These cookies ensure a smoother, customized experience. If you block them, some site features (like staying logged in or remembering preferences) may not work as intended.

  • Advertising & Targeting Cookies:

    • Google Ads (DoubleClick) Cookies (e.g., _gads, IDE): These help with showing our ads on Google or partner sites to people who visited our site. The IDE cookie (under the domain doubleclick.net) is used for ad delivery or retargeting (for example, after visiting, you might see an ad for Aloha My Home elsewhere). It lasts about 13 months in browsers. Another example is ANID, a Google advertising cookie for preferences, which may last 6 months. If we run Google Ads campaigns, these cookies measure campaign effectiveness and ensure you don’t see the same ad too often.

    • Facebook Pixel: If we use Facebook Pixel, it might not create cookies with easily visible names, but it can use existing Facebook cookies on your browser to track that you visited our site and allow us to show you ads on Facebook/Instagram. If you’re logged into Facebook, they know you visited our site, and we can target ads accordingly.

    • LinkedIn Insight Tag / Twitter Pixel: Similarly, if we use LinkedIn or Twitter for marketing, they may drop cookies to track conversions and retarget users.

    • Third-Party Ad Networks: If in the future we display ads from third-party networks on our site (like Google AdSense or others), those networks might set cookies to ensure you get relevant ads and to track if you’ve seen or clicked an ad. They might collect info like your IP and browser and note that you visited our site to inform ad selection. (As of now, Aloha My Home primarily uses targeting cookies for our own ad/marketing efforts and not for hosting external banner ads, but we mention this for completeness and future transparency.)


    These targeting cookies typically involve tracking across websites, so you might see Aloha My Home ads on other sites as a result. If you opt out (via our banner or the tools in the next section), you can reduce such targeting.

  • Social Media and Other Third-Party Cookies:

    • Social Sharing Buttons: If, for example, we have a “Share to Facebook” or “Tweet this” feature, the service providing that (Facebook, Twitter, etc.) may set a cookie or use their existing cookies to facilitate the share and possibly use that info for their purposes. For instance, if you’re logged into Facebook, clicking “Share” might allow Facebook to note that you shared content. Similarly, a LinkedIn share might do so.

    • Embedded Content: As mentioned, embedding a YouTube video could allow YouTube/Google to set cookies for analytics or personalized recommendations. If we embed a Google Map, Google may set cookies to remember preferences or track map usage.

    • External Links: Clicking an external link (like to a partner site) could allow that site to set a cookie when you land there – that is outside our control and covered by their policy.


    We strive to minimize third-party code that sets cookies without your awareness, but some integration is useful for functionality (like maps, videos). We treat these similarly to functional or targeting cookies depending on their purpose.

4. Your Choices and How to Manage Cookies

Consent and Cookie Banner: When you first visit our site (and periodically as needed), you may see a cookie consent banner or notice. We use this to obtain your consent for non-essential cookies, as required by law. You can choose to accept all cookies or manage your preferences by category (for example, allow analytics but not advertising). Essential cookies might be exempt from consent in some jurisdictions (since the site won’t work without them), so those may be set regardless, but still disclosed.

If you consented to cookies and later change your mind, you have options:

  • Cookie Settings on Our Site: We may offer a “Cookie Settings” link (often in the footer or your account settings) where you can adjust which categories of cookies you allow. You can revisit that at any time to modify preferences, and we will honor those settings by disabling scripts or cookies from then on in categories you opt out of.

  • Using Your Browser Settings: Most web browsers let you control cookies via their settings. You can usually:

    • Clear existing cookies (deleting them from your browser storage).

    • Block cookies from certain sites or all sites.

    • Set exceptions or get notifications when a cookie is being set.

    • Use private/incognito mode to limit cookies (they still may be set but are generally deleted when you close the window).

Each browser is different: for example, in Chrome go to Settings > Privacy and Security > Cookies and other site data. In Safari, go to Preferences > Privacy. In Firefox, Options > Privacy & Security > Cookies. There you can block third-party cookies or all cookies, etc. Keep in mind, blocking all cookies might break some functionality (as discussed above).

Consequences of Disabling Cookies: If you disable or reject certain cookies, please note that parts of our Service may become inaccessible or not function properly. For example, if you block strictly necessary cookies, you won’t be able to log in or use certain account features. If you block functional cookies, preferences won’t be saved and you might have to set them each time. Blocking performance cookies means we have less data to improve our service (but the site will still work). Blocking targeting cookies won’t affect core functionality but will mean you see more general (non-tailored) marketing or potentially the same internal prompts repeatedly (for example, we may not remember that you already dismissed a “take a tour” prompt).

We recommend that if you are comfortable with cookies, you allow at least essential and performance cookies for a smoother experience. Ultimately, the choice is yours.

5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. If we make material changes (for instance, if we start using a new category of cookies or begin using data in a new way that requires consent), we will notify you by updating the “Last Updated” date and possibly by additional means (such as a notice on our site or in the cookie banner). We encourage you to review this policy periodically to stay informed about our use of cookies and related technologies.

6. Contact Us

If you have any questions or concerns about our use of cookies or your choices, feel free to contact us at [email protected] or via mail addressable to Aloha My Home, LLC – Cookie Inquiries.

For more information about how we handle your personal information, please see our Privacy Policy. Thank you for taking the time to understand how we use cookies to enhance your experience and improve our services.

Acceptable Use Policy

Last Updated: September 27, 2025

Aloha My Home is committed to maintaining a safe, respectful, and lawful marketplace for everyone. This Acceptable Use Policy (“AUP”) outlines the rules of conduct for using the Aloha My Home Platform. By using our Services, you agree to follow these rules in all your interactions (listings, messages, transactions, etc.). Violating this AUP may result in suspension or termination of your account, removal of content, and potential legal action if warranted.

In summary, users should be honest, respectful, and use Aloha My Home only for its intended purpose of facilitating legitimate real estate transactions. Do not misuse the platform or engage in any harmful or illegal activities.

1. Illegal or Harmful Activities

  • No Illegal Activity: You may not use Aloha My Home to promote, engage in, or facilitate any unlawful acts. This includes activities such as attempting to sell a property you do not own (fraud), money laundering through property transactions, tax evasion, or using the platform to further criminal schemes. You must comply with all applicable laws, regulations, and rules (federal, state, local, and international) while using our Services. For example, you cannot list a property in violation of sanctions or attempt to use the platform to bypass any legal licensing requirements.

  • No Exploitation or Endangerment: Do not use the Platform in any way that harms or exploits minors or vulnerable individuals. Properties can, of course, be family homes (with children present), but you must not engage in any predatory behavior. Users under 18 are not allowed, so do not attempt to involve minors. Do not do anything on the platform that could risk someone’s safety (for example, luring someone to a showing under false pretenses with malicious intent).

  • No Violence or Threats: You may not threaten violence or incite others to violence. Any content or communication that contains threats of bodily harm, stalking, or encouragement of others to commit violent acts is strictly prohibited. If you have a dispute, you must resolve it without resorting to threats or intimidation.

  • No Harassment or Hate: You must not harass, bully, or intimidate any user. Harassing language or behavior is not allowed. This includes personal attacks, slurs, excessive unwanted messages, or any behavior that could be considered stalking or bullying. Furthermore, hate speech is forbidden. Do not use language or post content that attacks or demeans a group or individual based on race, color, religion, sex, national origin, ethnicity, disability, familial status, sexual orientation, gender identity, age, or any other protected characteristic. The Fair Housing Act’s protected classes must especially be respected in all housing-related communications – for example, you cannot say you won’t sell to people of a certain race or that a neighborhood is “not for families with kids.” We have zero tolerance for discriminatory content or behavior.

  • No Fraud or Deception: Be honest and transparent in your use of the Platform. You must not use Aloha My Home to deceive others or commit fraud. This means:

    • Do not post false, misleading, or deceptive information in listings or your profile. Examples: claiming a home has 4 bedrooms when it has 3, using altered photos to hide defects, lying about being the owner, or misrepresenting your identity or intentions.

    • Do not impersonate any person or entity, or falsely state or misrepresent your affiliation with a person or entity. This includes not pretending to be an Aloha My Home staff member, not impersonating another user or an agent if you are not one, etc.

    • Do not engage in phishing or attempts to obtain sensitive information from others under false pretenses. For example, do not pretend to be a staff member to get someone’s password, or a “title company” to trick someone into wiring money to the wrong place. We strongly advise users to be cautious with any requests for funds or information outside of expected channels.

    • No posting of fraudulent listings (like a house that does not exist, or a property you don’t actually intend to sell, just to bait leads).

    • If you’re a buyer, do not make offers or bids that you have no intention or ability to follow through on (that could be considered false representation).

  • No Unauthorized Agent Activity: If you are a licensed real estate agent or broker using the Platform, you must follow all laws and ethics codes applicable. Also, you must not represent yourself as a private seller if you are acting as an agent without disclosure. Conversely, if you are not a licensed broker/agent, you cannot perform actions via our Platform that legally require a license (such as representing someone else in a sale for compensation).

  • No Invasion of Privacy or Doxxing: You should not post or share private or sensitive personal information about any individual without their consent. This includes addresses (beyond listing addresses which are obviously public for the sale), personal contact info, financial info, or anything that would violate someone’s privacy rights. For example, in a property listing or communication, do not include personal details about neighbors or previous owners that are not relevant. And absolutely no posting of IDs, credit card numbers, Social Security numbers, etc., on the Platform. Also avoid sharing someone’s information as a form of harassment (doxxing).

  • Compliance with Housing Laws: Because this is a real estate platform, you must comply with all housing-related laws. This includes Fair Housing laws (as mentioned, no discrimination in terms or advertising) and any local regulations on advertising properties. If a jurisdiction prohibits certain statements or requires specific disclosures in listings (like “not an offer to sell to residents of [State]”), you must adhere to those. Additionally, do not encourage or assist anyone in violating lease or HOA rules (for example, do not list a property as available for short-term rental if local law or HOA rules prohibit it, etc.). While we focus on sales, not rentals, any use of our Platform should be legal.

2. Content and Listing Guidelines

These rules apply to any content you contribute on Aloha My Home – including property listings, descriptions, photos, videos, messages, profile info, reviews, etc.

  • Accuracy in Listings: All information in your property listing must be truthful and accurate to the best of your knowledge. No false or misleading descriptions. Do not say “new roof” if the roof is 10 years old. Do not list a home as having more square footage than it actually does. If you’re unsure of something, either verify it or clarify that it’s an estimate (“approximately X sq ft” if not measured, for example). Do not conceal or lie about material facts. In many places, sellers have legal duties to disclose certain issues (like known structural problems, presence of lead paint, etc.). Even aside from legal duty, morally and per our rules, you should not hide significant defects just to attract buyers. It’s better to be upfront.

  • Property Photos and Media: Any photos or videos you upload should be relevant to the property and owned by you (or you have permission to use them). Do not upload images that you do not have rights to – for instance, you cannot just grab a random high-quality living room photo from the internet and use it as if it’s your home. That likely violates copyright and misleads buyers. If you had professional photos taken, make sure the license is yours or you have permission to use them for this purpose. Do not use stock photos unrelated to the actual property.

  • No Watermarks or Off-Topic Imagery: Do not include watermarks or overlaid text on images that advertise something else (a photographer’s small watermark credit is acceptable, but no large logos or unrelated advertisements). And certainly no pornographic or violent imagery in your photos that wouldn't normally appear in house pictures.

  • Ensure Photos Are Appropriate: For example, if people appear in your photos, make sure they’re dressed appropriately. Avoid images that contain anything obscene or extremely messy, or personal identifiers like clear family photos (for privacy).

  • No Deceptive Photo Alterations: Do not digitally alter photos to deceive buyers (for example, photoshopping out a large crack in a wall). Basic lighting or color corrections and staging edits are fine, but outright visual lies are not. If you use virtual staging or enhancements (adding furniture digitally, etc.), it’s good practice to label it so buyers know what’s real versus virtually added.

  • Prohibited Content: Do not post content that is defamatory, obscene, or offensive. This applies to listing descriptions, messages, and any other communication on the platform. For instance:

    • No profanity or vulgar language in listings or messages (keep it professional).

    • No pornographic or sexually explicit material (this shouldn’t occur in a real estate context, but just in case – do not use listing descriptions or messages for unrelated sexual content).

    • No graphic or violent content that isn’t relevant. If something graphic is relevant (like a photo showing fire damage to disclose a condition), that’s allowed, but gratuitous gore or violence is not.

    • No advocating for illegal drug use or other illicit activities. A listing comment like “great basement for a grow-op” is not permitted. Keep things within legal boundaries.

  • No Spam: Do not use our Platform to post repetitive or irrelevant content or to send unauthorized advertisements. For example, do not post the same property multiple times (one listing per property). Do not message other users with generic ads or solicitations unrelated to buying/selling a property on our platform. And do not fill your listing with “keyword spam” (like stuffing the description with dozens of city names or random terms for SEO – keep content relevant).

  • No Third-Party Promotions: The platform is for real estate deals, not for advertising unrelated products or services. For example, do not include external links or promotions for your personal business in your listing description or profile if they aren’t relevant to the real estate transaction. It’s okay to link to a PDF disclosure hosted elsewhere or a virtual tour video of the home. But it’s not okay to say “visit my business site for consulting services” or similar solicitations. Also, no fundraising or political campaigning content on the platform – keep it focused on real estate transactions.

  • Respect Intellectual Property: Only upload content (text, photos, documents) that you have the right to share. Do not copy and paste someone else’s listing description from another site. Do not upload a floorplan or image scanned from a copyrighted source without permission. If you use third-party data (like school information or neighborhood statistics), ensure it’s in the public domain or you have rights to use it. Also, our platform name, logos, and branding are our intellectual property – you shouldn’t misuse them (like creating fake Aloha My Home pages or implying our endorsement when you don’t have it).

3. Platform Integrity and Security

We work hard to keep Aloha My Home secure and operating properly. Users must not do anything to undermine that.

  • No Hacking or Exploiting: You may not attempt to gain unauthorized access to any part of our Platform, accounts, computer systems, or networks. This means no hacking, no scanning for vulnerabilities, no trying to bypass our authentication or security measures. If you discover a security issue inadvertently, report it to us; do not exploit it.

  • No Malware or Attacks: Obviously, do not upload or transmit any viruses, malware, ransomware, Trojan horses, worms, or anything else malicious. Do not attempt any Denial-of-Service (DoS) attacks or otherwise interfere with the normal operation of the site. Also, do not use the platform to phish or collect other users’ login information by deception.

  • Scraping and Data Mining: You may not use any robot, spider, crawler, scraper, or other automated means to access or extract data from Aloha My Home for any purpose, except in full compliance with our Robots.txt file or with our explicit permission. Standard search engine crawling (following robots rules) is allowed. But building a script to download all listings or user info is forbidden. Also, do not use automated scripts to post content or send messages; our site is for human use (except via an official API if we provide one, and even then only per our terms).

  • No Service Interference: Do not interfere with or disrupt the Platform or servers/networks connected to the Platform. This includes not only technical interference but also behavior that burdens the system. For instance, do not perform actions at an unreasonable rate (like sending hundreds of messages in a minute, or rapidly refreshing pages to overload our servers). Do not use bots to register large numbers of accounts. We may implement rate limits – respect them.

  • Account Security: You are responsible for keeping your login credentials confidential. Do not share your password or let others use your account. Also, do not use someone else’s account. If you manage to guess or hack into someone’s account, that’s a serious violation and likely illegal. If you suspect your account is compromised, alert us immediately so we can help secure it.

  • No Manipulation: Do not manipulate any part of the Platform to your advantage in a way not intended by us. For example, do not artificially inflate or influence view counts or interest on a listing (such as creating fake buyer accounts to send offers to make your listing look in high demand). Do not game any search ranking or feature beyond using the platform as intended (provide legitimately good content rather than trying to cheat the system).

  • No Circumvention of Fees or Blocking: As stated elsewhere, you cannot use the platform with the objective of circumventing our fee or features. Additionally, if we implement technical measures to enforce rules (like filtering contact info in initial messages or blocking certain words), do not try to circumvent those (for instance, by writing a phone number out in words to bypass a filter).

  • Respect Our Intellectual Property and Platform Use: You cannot use our platform or content (including other users’ content) for any purposes outside what it’s intended for without permission. For example, do not harvest listing data to create a competing site. Also, do not falsely imply any partnership with or endorsement by Aloha My Home without our consent. If you want to use our API or integrate our services into something, follow the proper channels and get approval.

4. Marketplace Conduct

Beyond content rules, we expect a general standard of conduct while engaging in the marketplace:

  • Professionalism: Treat your interactions on Aloha My Home as professional business interactions. That means be courteous, prompt, and honest. If you schedule a showing, show up on time or give notice if you need to cancel or reschedule. If you’re a seller, honor your commitments for showings. If you’re a buyer, do not book frivolous showings if you have no intent to pursue the property – do not waste people’s time.

  • Communication Etiquette: Use our messaging system for legitimate questions and offers, not to harass or spam others. Communicate clearly and politely. Avoid using ALL CAPS (which can be read as shouting). No name-calling or profanity-laced messages. If a negotiation gets tense, take a moment rather than lashing out. Remember, written communications could be reviewed in disputes, so maintain decorum and professionalism.

  • No Abusive Behavior: This includes not only harassment (addressed above) but also avoiding actions like flooding someone with messages or making unreasonable demands under threat. For example, “Accept my offer or I’ll leave bad reviews everywhere” is extortion/harassment and not allowed.

  • Respect Boundaries: If a user indicates they do not want further contact, respect that (except where continuing communication is necessary for a pending transaction, in which case keep it strictly business). For example, if a deal falls through and a buyer says they’re no longer interested, the seller should not bombard them with messages trying to revive it.

  • Follow Transaction Processes: If you reach an agreement via the Platform, use the provided process to formalize it. Do not try to sidestep steps that protect both parties. For example, if you go under contract, use proper documents and involve the title company as guided by the platform. Do not attempt to get the other party to just “do a handshake deal” outside the platform – that’s risky and against our terms. Also, if disputes arise, follow our dispute resolution policy rather than taking matters into your own hands.

  • Fair Housing in Conduct: Beyond listing content, your behavior in negotiations must also comply with non-discrimination laws. For instance, a seller cannot reject an offer or treat a buyer differently on a prohibited basis (race, religion, etc.). If we learn that someone is doing that, it’s grounds for action on our platform and possibly legal action by others. Likewise, buyers cannot harass or exclude sellers on discriminatory grounds. If you feel someone is discriminating against you, notify us – that behavior is not acceptable.

  • Responsibility to Report: If you encounter any content or behavior on the platform that violates this AUP or seems fraudulent or unsafe, please report it to us. We rely on users as well to maintain the community. For example, if someone sends you a phishing link or you see a suspicious listing (maybe you recognize it as someone else’s home being listed by a scammer), use the in-app report function or contact customer support. However, do not engage in vigilante behavior (like publicly accusing someone in comments); let us handle investigations.

  • One Account Rule: Typically, users should have one account for personal use. Do not create multiple accounts to bypass suspensions or to pretend to be multiple people (for example, a seller shouldn’t create a fake buyer account to ask a question and hype their own listing). If you have a genuine reason for multiple accounts (say, you manage separate LLCs for different properties), contact us for guidance. But creating multiple accounts for deceit or evasion is not allowed.

  • No Platform Abuse: Do not use platform features in unintended ways. Example: do not use the “listing” feature to post something other than a property for sale (e.g., do not list a car or an unrelated service here). Do not misuse the “offer” system to send unrelated messages. Essentially, use each tool for its designed purpose.

5. Enforcement and Reporting

Enforcement: Aloha My Home reserves the right to investigate any violation of this Acceptable Use Policy and take actions we deem appropriate to address the situation. These actions may include, but are not limited to:

  • Removing or editing content that violates the rules (for example, deleting a discriminatory phrase from a listing or taking down an inappropriate photo).

  • Issuing warnings to users outlining the violation and required corrective action.

    Suspending a user’s account temporarily (preventing new activity, etc.) while we investigate or until the user addresses the issue.

  • Terminating a user’s account permanently for serious or repeated violations.

    Involving law enforcement or other authorities if the violation involves potential criminal behavior or threats to safety (e.g., fraud, threats of violence).

  • Taking legal action (for example, seeking injunctions or damages) if a user’s actions caused harm to us or others (for instance, serious hacking or data theft might prompt legal recourse).

  • Banning the user from future use of the Platform under any account or identity.

We might also moderate or disable certain features for a user if needed (for example, revoking messaging privileges if someone misused them). We will endeavor to be fair and reasonable, considering the context and severity of the issue. Minor first-time infractions might get a lenient touch (education or a warning), whereas blatant or dangerous behavior will face strong action with no warning.

Reporting: If you believe someone is violating this AUP, please report it to us. You can typically use an in-app “Report” button (for messages or listings) or email us at [email protected] with details. Provide any relevant info, such as the username, listing ID or title, and a description or screenshot of the problematic content or behavior. We take reports seriously and will keep your report confidential to the extent possible (we generally won’t reveal to the offending user who reported them).

False Reporting: Do not abuse the report function with malicious or false reports. Filing fake complaints (for example, trying to get a competitor or someone you dislike unjustly penalized) is itself a violation. We have ways to detect patterns of false reporting and will address that as needed, including possible account discipline for those abusing the system.

Investigation: When we receive a report or detect an issue, our team may review relevant content (which could include reading messages if necessary for safety enforcement, consistent with our Privacy Policy). We may contact the involved parties for information. We strive to be impartial in determining the facts. Sometimes we must make judgment calls; by using the Platform, you acknowledge we have the right to do so and you accept our decisions as a condition of use.

Appeal: If your content is removed or your account is affected and you believe it was a mistake, you can contact us to appeal. Explain the situation calmly and provide any context or evidence. We will review appeals in good faith. However, repetitive appeals with no new information may not receive a response. If we uphold a decision, please respect it.

No Refunds for Termination: If you are removed for violating this AUP (or the Terms of Service), any fees paid or due (if any) are not guaranteed to be refunded. For instance, if a sale closed and then we discovered major fraud and banned you, the platform fee would still be due and you wouldn’t get it back since our services were rendered.

Cooperation with Law Enforcement: We will cooperate with law enforcement requests and investigations as required by law. For serious violations (fraud, threats, etc.), we may proactively report to authorities or comply with lawful subpoenas. You consent that we may disclose certain information about you if we believe it’s necessary to comply or to protect others (see the Privacy Policy’s legal disclosure provisions for more).

Changes to AUP: We may update this Acceptable Use Policy from time to time. Significant changes will be communicated or highlighted on our site or through our services. Continued use of the Services after changes are effective means you accept the new rules.

Remember, these rules are here to protect everyone and to ensure Aloha My Home remains a trustworthy, pleasant place to buy and sell homes directly. Thank you for being a responsible member of our community!

Copyright & Intellectual Property Policy (DMCA)

Last Updated: September 27, 2025

Aloha My Home respects intellectual property rights and expects our users to do the same. This policy outlines our procedures for handling claims of copyright infringement (in compliance with the Digital Millennium Copyright Act (DMCA) in the U.S.) and our approach to other intellectual property issues.

If you are a copyright owner (or an agent of one) and believe that any content on the Aloha My Home Platform infringes your copyright, you may submit a notice under the DMCA as described below. Likewise, users who believe their content was wrongly removed can submit a counter-notice. Additionally, we address trademarks and other IP concerns.

By using our Services, you agree to abide by intellectual property laws and our rules regarding content ownership and usage.

1. User Content and IP Ownership

Your Content, Your Responsibility: When you post content (like property descriptions, photos, etc.) on Aloha My Home, you affirm that you own or have obtained all necessary rights to that content. For example, if you upload photos, you should either have taken them yourself or have permission from the photographer to use them. If you use text (like an article, excerpt, or slogan), it should be your original writing or you have the rights to use it. Do not upload content that infringes someone else’s copyright, trademark, or other IP rights. If you’re unsure, err on the side of caution or seek permission.

Aloha My Home’s License to Use: As detailed in our Terms of Service, by posting content you grant Aloha My Home a license to use it for providing and promoting our services. This does not transfer ownership; you retain copyright in your content (assuming it was yours to begin with), but we have the rights to display, distribute, and adapt it as needed to operate (for example, resizing photos or using listing info in marketing).

Our Content: The Platform itself, including its design, text, graphics, logos, and overall compilation of content, is owned by or licensed to Aloha My Home and is protected by copyright, trademark, and other IP laws. You may not copy, distribute, or create derivative works from our site content (other than your own content) without our express permission. For example, the way our listings are formatted, our logos, and text in our guides – those are ours. You are authorized to use the Platform and view content for personal use (like browsing listings to buy a house), but not to scrape and republish our data or reverse-engineer our code, etc. (See our Terms for more details on permitted use of our IP.)

2. DMCA Takedown Notice – Procedure for Copyright Holders

If you believe that content on Aloha My Home (for instance, a photo in a listing, or a blog post snippet in someone’s profile) infringes your copyrighted work, you (or your agent) can send us a DMCA Notice to request its removal. Your notice must include the following (these are legal requirements under 17 U.S.C. § 512(c)(3)):

  • Identification of the copyrighted work claimed to have been infringed. Be specific – e.g., “the photograph titled ‘Sunset on 123 Main St’ by John Doe, registered with the U.S. Copyright Office, Reg. No. ______.”

  • Identification of the material on our site that you claim is infringing and that you request us to remove or disable. Please provide URLs or listing IDs or any detail to help us locate it quickly. For example, “the photo appearing on [URL of listing] under the photo gallery, labeled ‘backyard view’, is my photo used without authorization.”

  • Your contact information. Include your full name, mailing address, telephone number, and email address. We need to be able to reach you regarding your notice.

  • A statement that you have a good-faith belief that the use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law. Essentially, you are confirming that, to your knowledge, you did not give permission and no lawful exception applies (such as fair use).

  • A statement that the information in your notice is accurate, and under penalty of perjury, that you are the owner of the copyright (or authorized to act on the owner’s behalf). This means you are affirming you have the right to make the complaint truthfully.

  • Your physical or electronic signature. If sending via email, typing your full legal name at the end can count as an electronic signature.

Please be aware that submitting a false DMCA notice can have legal consequences, including liability for damages, court costs, and attorneys’ fees if it is indeed a misrepresentation.

Send your DMCA Notice to our designated DMCA Agent:

Attn: DMCA Designated Agent – Legal Department

Email: [email protected]

Subject: DMCA Takedown Request

(We prefer email for speed, but you can use any method. If you send by email, please include “DMCA” in the subject so we can spot it quickly.)

What happens next? Upon receiving a valid DMCA notice, we will:

  • Review the claim, verify its completeness, and likely remove or disable access to the allegedly infringing material. For example, we might temporarily take down the specific photo or listing or block access to the content in question.

  • We will make a good-faith attempt to contact the user who posted the content (the “alleged infringer”) with details of the notice and the removal. We will also inform them of their right to submit a counter-notice.

  • If the user believes the takedown is mistaken or has authorization, they can send us a Counter-Notification (see Section 3 below). If we receive a valid counter-notice, we may restore the content after 10 business days unless you inform us that you have filed a court action to restrain the user from infringing (explained below).

  • We maintain records of DMCA notices and counter-notices. We may share copies with the alleged infringer or other interested parties (such as the Lumen database which collects such notices, unless you request confidentiality).

3. Counter-Notification – For Removed Content

If you are a user whose content was removed due to a DMCA notice, and you believe the takedown was in error or that you have the legal right to post that content, you may file a DMCA Counter-Notice to have the content reinstated. Your counter-notice must include:

  • Identification of the material that was removed or disabled and where it appeared before removal (a URL or description is helpful). For example, “Listing ID 456, the third photo (backyard view), which was removed on [date].”

  • A statement under penalty of perjury that you have a good-faith belief the material was removed or disabled as a result of mistake or misidentification. In other words, you assert that your content is not infringing, or that you had permission, or that the law (like fair use) protects your use.

  • Your name, address, and telephone number, and a statement that you consent to the jurisdiction of the Federal District Court for the judicial district covering your address (if in the U.S., this is typically the federal court in your state; if outside the U.S., you consent to the jurisdiction of the U.S. District Court for the Eastern District of Virginia, where we are likely located). You must also state that you will accept service of process from the person (or their agent) who submitted the DMCA notice. This means you agree to be served with legal papers regarding this matter by the complaining party if they choose to litigate.

  • Your physical or electronic signature. Typing your name at the end of an email is acceptable as an electronic signature.

Send the Counter-Notice to the same DMCA Agent contact (email or physical address) listed above. After we receive a valid counter-notice:

  • We will forward a copy of the counter-notice to the original complaining party (the one who sent the DMCA notice).

  • We will inform them that we will replace the removed material or cease disabling access to it in 10 business days unless they notify us that they have filed a court action seeking an injunction to keep the content down.

  • If after 10 business days (and no more than 14 business days) we do not receive notice that the original complainant has initiated a lawsuit against you (the user) to restrain your use of the material, we are legally allowed (and plan) to restore the content.

  • If we do receive notice of a legal action within that period, we will not restore the content, and the matter will have to be resolved by the court.

Please note: This process is intended to decide whether we reinstate content our site under the DMCA’s “safe harbor” framework. It does not determine actual infringement liability.

Also, knowingly submitting a false counter-notice (claiming something was a mistake when you actually know you were infringing) is perjury and you could be liable for damages. Only submit a counter-notice if you truly believe you have the right to the content or that a mistake was made.

4. Repeat Infringers; Account Termination

Aloha My Home will terminate, in appropriate circumstances, users who are deemed repeat infringers. Under the DMCA and our policy:

  • If a user receives multiple valid DMCA complaints against content they posted, and it is clear they are repeatedly uploading infringing material, we will likely suspend or terminate their account. We might set a threshold (for example, 3 strikes) or evaluate case by case (if one strike was particularly egregious, that might suffice for termination).

  • We also reserve the right to terminate users for a single infringement if it is severe or obviously willful.

We will also disable accounts used primarily for infringement (for example, an account created just to post pirated content).

5. Trademark and Other Intellectual Property Claims

If you believe content on the Platform infringes your trademark or other intellectual property (aside from copyright), please email us at [email protected] with details of your claim, including proof of your rights (such as registration certificates) and the location of the infringing use. We take these concerns seriously and will review them. The process for non-copyright IP may not be the same as DMCA, but we will respond as the law requires and, if deemed necessary, remove or disable the offending content.

6. User Feedback

If you provide suggestions, ideas, or feedback to us about the Platform (for example, feature requests or bug reports), you agree that we can use or disregard that feedback without restriction or compensation to you. You hereby grant us a perpetual, sublicensable license to use any feedback you provide, for any purpose.

Third-Party Services Terms

Last Updated: September 27, 2025

Aloha My Home’s Platform integrates or allows access to certain services, content, and tools provided by third parties. This document outlines the terms and disclosures regarding your use of such third-party services through Aloha My Home. By using any integrated third-party service on our Platform, you agree to comply with our Terms of Service and any additional terms and policies of the respective third-party provider. In other words, if you use features on our Platform that are powered by a third party, you are also subject to that third party’s rules and terms. We provide the following disclosures so that you are aware of the third-party providers involved and understand what their involvement means for you.

1. Examples of Third-Party Services on Aloha My Home

  • Maps and Geolocation: We utilize mapping services (for example, Google Maps) to display property locations and neighborhood information, including interactive maps and Street View imagery. By using the mapping features on our Platform, you agree to Google’s Maps/Google Earth Additional Terms of Service and Google’s Privacy Policy. These mapping features are provided to assist you; however, the underlying data (such as map imagery and location data) is provided by Google (or another map provider), and Aloha My Home is not responsible for inaccuracies in map data or directions. You should use the maps as a guide and independently verify any critical details (such as property boundaries) as needed.

  • Payment Processing: Although Aloha My Home does not handle escrow or real estate payments directly (those are handled offline by title or escrow companies), if you pay any fees to us online (for example, a subscription or a convenience fee), the payment will be processed by a third-party payment processor (such as Stripe or PayPal). When you make a payment on our Platform:

    • You may be redirected to, or presented with, an interface operated by the payment processor.

    • Your payment and financial information is collected and processed by that third party, not by Aloha My Home directly. We receive confirmation of the transaction, but the payment is governed by the processor’s terms of service and privacy policy. For example, if we use Stripe to process a payment, you are subject to the Stripe Connected Account Agreement for that transaction.

    • Aloha My Home does not receive or store your full credit card number or bank account details; the payment processor handles that information securely. We may store a transaction token or the last four digits of your payment card for record-keeping purposes.

  • Login/Authentication: If we offer a “Sign in with Google,” “Sign in with Facebook,” “Sign in with Apple,” or similar single sign-on feature, it is provided by that third-party company. By using such an option, you allow the third party to verify your identity and share basic account information with us (for example, your name or email address). Your use of a third-party login feature is subject to the third party’s own terms (e.g. Google’s or Facebook’s Terms of Service). You should maintain good security practices with those third-party accounts, since they serve as a key to access your Aloha My Home account.

  • Embedded Content: Our Platform may display content embedded from third parties. For example, this could include a YouTube video tour of a home, a widget from a home insurance quote provider, or a scheduling tool (such as Calendly) for booking showings. Embedded content operates as though you are directly visiting the third-party’s site. As a result:

    • The third party may collect data about you through cookies or other tracking mechanisms (please refer to our Cookie Policy for more information).

    • The embedded content is subject to the third party’s own terms of use or license (for example, any embedded YouTube video is subject to YouTube’s Terms of Service).

    • If an embedded tool requests information from you (for instance, a mortgage calculator asking for your income or credit details), the information you provide may go directly to that third-party provider. Use discretion and review any disclosures or terms presented by the third party before submitting your information.

  • Title/Escrow Company Integration: We partner with independent title and escrow companies to facilitate real estate closings. Through our Platform, you might select a recommended title company, or we might transmit your signed purchase agreement and related details to your chosen title/escrow company to begin the closing process. Please note:

    • The closing and settlement services are provided by the third-party title or escrow company, not by Aloha My Home. The title/escrow provider will have you sign their own agreements and documentation (such as escrow instructions and settlement statements). You should carefully review all such documents, as Aloha My Home has no control over their terms.

    • Aloha My Home is not responsible for any errors, omissions, or issues that occur in the title or escrow process. While we strive to work with reputable partners and hope for a smooth closing, the legal responsibility for the closing rests with the title/escrow company and the parties to the transaction.

    • Any funds you provide for the transaction (for example, earnest money deposits or closing payments) are paid to the title or escrow company, not to Aloha My Home. Those funds are handled in accordance with the title/escrow company’s own terms and applicable laws. Aloha My Home’s role is simply to facilitate your connection with these third-party services.

  • Mortgage or Insurance Quotes: We may have partnerships with third-party mortgage lenders or insurance providers that allow you to request loan pre-qualifications or insurance quotes through our Platform. For example, clicking a “Get Pre-Qualified” button might send your contact information to a partner lender, or filling out an insurance quote form on our site might actually transmit data to an insurance company.

    • If you choose to pursue such offers, you will typically be required to agree to the third party’s terms and may need to consent to being contacted by them. For instance, requesting a mortgage quote may require your consent to a soft credit inquiry and to follow-up communications from the lender (such as phone calls or emails).

    • We will inform you of the third party’s involvement by providing notices such as “Powered by [LenderName]” or “Your information will be shared with [InsurerName].” Once your information is passed to the third party, your interactions with that lender or provider are solely between you and that company under their terms and privacy policy.

    • Aloha My Home does not guarantee any rates, fees, terms, or offers provided by third-party lenders or insurers. You should conduct your own due diligence and make careful decisions about these products. Our integration or recommendation of these services is for your convenience and does not constitute an endorsement or warranty of the third party’s services.

  • Home Services or Vendors: Aloha My Home may enable you to connect with third-party home service providers (such as home inspectors, appraisers, moving companies, or contractors) through features on our Platform (for example, a “Hire an Inspector” link that directs you to a partner service marketplace). The same principle applies to these arrangements: these vendors are independent third parties.

    • We may provide these third-party connections as a convenience (and in some cases we might receive a referral fee for the introduction), but each service is performed by an independent provider under its own terms and conditions.

    • If you decide to hire or engage a service provider through our Platform, the agreement and any services provided are strictly between you and that provider. Aloha My Home does not supervise the work of third-party vendors and is not liable for their actions, omissions, or any issues that arise from the services they provide.

2. No Endorsement or Control

  • No Endorsement or Guarantee: While we may curate, facilitate, or suggest third-party offerings to enhance your experience, Aloha My Home does not endorse or guarantee any third-party product, service, or provider unless we expressly state otherwise in writing. You use third-party services at your own risk and discretion. For example, if a moving company is listed on our Platform, it might be part of an advertisement or partnership, but that listing is not a confirmation that we recommend them or guarantee their quality (even though we hope they provide good service). We may choose to discontinue partnerships with third parties that consistently disappoint our users, but we make no guarantees regarding any third-party’s performance.

  • No Responsibility for Third-Party Content or Actions: Third-party content, services, and actions are beyond our control. In particular:

  • If a map provided by a third party contains an error (for example, a pin is placed in the wrong location) or if a title company delays your closing, Aloha My Home is not liable for the resulting issues or damages.

  • If you have a dispute or problem with a third-party service provider (for instance, if you believe a lender misled you, or an inspector did substandard work), that issue is strictly between you and the third party. Aloha My Home is not a party to your agreement with that provider and cannot mediate or resolve the dispute (though we welcome your feedback and may reconsider our partnerships based on users’ experiences).

  • Third-party websites and services have their own privacy policies and data practices. When you engage with a third-party service through our Platform, any information you provide to that third party will be handled under their privacy policy. For example, if you click a button on our site to get pre-qualified for a loan, the information you submit will go directly to the lender and be governed by that lender’s privacy policy. The lender may inform us of the outcome (for instance, whether you were pre-approved), which we might use to update your profile status on Aloha My Home (e.g. indicating that you are a pre-approved buyer). Aloha My Home will only share information with third parties that is necessary to facilitate the service (see our Privacy Policy for more details on how we share information).

  • External Links: Our Platform may include links to external websites or resources (for example, a link to a partner’s blog article or a county property records site). Once you click an external link, you are leaving Aloha My Home’s website, and you will be subject to the terms, conditions, and policies of the external site. We have no control over the content or availability of those external sites, and we provide such links only for your convenience, not as an endorsement. If you encounter any problem with an external link (such as a broken link or inappropriate content), you can inform us and we may remove or update the link at our discretion. However, by choosing to visit an external site via a link on our Platform, you assume all risk associated with doing so.

3. Data Sharing with Third Parties

To enable certain third-party services, Aloha My Home may need to share some of your information with those providers, either with your consent or as described in our Privacy Policy. For example, this can include sharing information in the following situations:

  • If you select an independent title company through our Platform, we may send that title company the executed purchase agreement and relevant details of the transaction, including the names and contact information of the buyer and seller, to facilitate the closing process.

  • If you use a scheduling tool on our Platform to book a property showing, the scheduling service will receive the necessary details (such as your name, the requested date and time of the showing, and your contact information) to arrange the appointment.

  • By using such integrated features, you authorize Aloha My Home to share the relevant information with the applicable third-party service provider as needed to deliver the service. We will not share more information than is necessary for that purpose.

  • Any personal data that we share with a third-party provider will be handled in accordance with our Privacy Policy and, if applicable, any data protection agreements. For instance, if European Union personal data is involved, we will ensure appropriate legal safeguards are in place before transferring that data to a third party.

  • Third-party service providers are generally expected to use the information we provide only for the purpose of delivering the specific service via our Platform, and not for any unrelated marketing purposes, unless you have separately agreed to such use with that provider.

  • Some partners might request your permission to use your information beyond what is strictly necessary for the service. For example, a lender might ask if they can contact you later with additional loan offers. It is your responsibility to review any such requests and decide whether to consent. You are free to decline additional communications or uses of your data that are not necessary for the immediate service.

  • While Aloha My Home strives to work with partners that respect user privacy and data security, we cannot be responsible for how a third-party service handles your information once it has been shared (except to the extent governed by our agreements with them). If you have concerns about a third-party’s handling of your data, we encourage you to review that third party’s privacy policy or contact us for more information.

4. Third-Party Terms and Policies

Whenever you use a third-party service or feature through the Aloha My Home Platform, you are agreeing to that third party’s terms of service and privacy policy in addition to our own Terms and Privacy Policy. If you do not agree to a third party’s terms, you should not use the corresponding feature or service on our Platform. Below are some notable third-party terms that may apply:

  • Google Services: If you use the Google-powered mapping features on our Platform, you are subject to Google’s applicable terms (such as the Google Maps/Google Earth Additional Terms of Service) as well as Google’s Privacy Policy. These terms include requirements like not misusing Google’s map data or using it for unauthorized commercial purposes.

  • Payment Processors: When payments on our Platform are handled by a third-party processor, you are agreeing to that processor’s terms of service and policies. For example, payments processed via Stripe are subject to the Stripe Connected Account Agreement. These third-party terms will govern how transactions are conducted and any related dispute resolution or refund processes.

  • Social Login Services: Using a social media login option such as via Facebook, Google, or Apple means you must comply with the third party’s platform rules. For instance, if you use “Sign in with Facebook,” you are agreeing to Facebook’s terms and allowing Facebook to share certain information (such as your name and email) with us. Additionally, if our Platform enables features that post content to your social media (for example, sharing your home listing on your Facebook timeline), you must use those features in accordance with the social network’s terms of use (e.g., avoiding spam or prohibited content on that platform).

  • Title/Escrow Services: When your real estate transaction reaches the closing stage, the title or escrow company handling the closing will require you to agree to their own terms and sign their legal documents. These documents (such as escrow instructions, settlement statements, and related closing papers) are independent agreements between you and the title/escrow provider. They often include important terms, such as limitations on the title company’s liability, your obligations to provide accurate information (e.g. loan payoff amounts), and procedures for resolving any escrow disputes. Aloha My Home cannot summarize or alter those third-party terms for you – you must review them carefully at closing. If any provision concerns you, discuss it with the title officer or your attorney. Remember, Aloha My Home’s role in the closing process is simply to connect you with the title/escrow service; we do not set or control the terms of those closing services.

  • Other Integrated Services, e.g. Mortgage or Insurance Tools: If you interact with a form or tool on our Platform that is actually hosted or powered by a third party, there will usually be a link or notice indicating the third party’s terms or privacy policy. Make sure to look for and review those terms. If such a link or notice is not immediately visible, you should assume that by submitting your information you are agreeing to the third party’s terms and consenting to their use of your information for the intended purpose. If you do not want to accept the third party’s terms or be contacted by them, do not use that integrated feature or submit your information through it.

5. Disclaimer of Liability for Third-Party Services

To the fullest extent permitted by law, Aloha My Home disclaims any and all liability for acts, errors, omissions, or misconduct of any third-party service providers that you access through our Platform. This disclaimer includes, but is not limited to, liability for:

  • Service Issues or Losses: Any losses or damages you experience as a result of using a third-party service. For example, if a moving company (obtained via our Platform) damages your furniture, if a lender fails to approve your loan or delays your closing, or if a mapping service provides incorrect information that leads you astray, those issues are between you and the third party. Aloha My Home is not responsible for such outcomes.

  • Additional Fees or Terms: Any inconvenience, costs, or fees that arise from the terms set by a third party. For instance, a payment processor might charge currency conversion fees, or a title company might impose a cancellation or document fee if a transaction is called off. These charges and terms are dictated by the third party and are not the responsibility of Aloha My Home.

  • Unfulfilled Promises: Any promises, guarantees, or representations made by third parties. If, for example, a partner lender advertises a specific interest rate or offers a closing cost credit but then fails to honor those terms, that is a matter solely between you and the lender. Aloha My Home does not guarantee the commitments made by third-party providers.

  • Third-Party Warranties: Any warranties or guarantees relating to goods or services provided by third parties. Aloha My Home does not provide or extend any warranty on behalf of third-party services. Our Platform and services are provided “as is,” and any content or service made available through third-party integrations is provided “as is” by the respective third-party provider, with no warranty from us.

Important: Although we are not liable for issues caused by third-party providers, we do want to know if you encounter serious problems with a service you accessed through Aloha My Home. Your feedback is important to us and can help improve our partnerships and offerings. While we cannot reimburse you or intervene in legal disputes on your behalf, we may take certain steps in response to a significant issue, such as:

  • Facilitating communication with the third-party provider, if appropriate. For example, we might help you get in touch with a higher-level support contact at the company to address your problem.

  • Reevaluating our relationship with that third-party provider. If we learn that a partner consistently fails to meet acceptable standards or causes repeated user complaints, we may decide to warn other users, suspend the integration, or terminate our partnership with that provider.

  • Making changes on our Platform related to that service. For instance, if a particular home inspector or contractor accessible through our site receives multiple complaints, we might remove them from our recommended vendor list or otherwise limit their presence on Aloha My Home.

Please remember that your use of any third-party service or content is at your own risk. You should exercise the same caution and judgment you would use if you were engaging with the third party directly, outside of the Aloha My Home Platform.

6. Changes to Third-Party Offerings

Aloha My Home reserves the right to add, remove, or modify third-party integrations and services on our Platform at any time. Over time, the set of third-party services we offer may change. For example:

  • We may introduce new third-party partners or features. (For instance, we could add a new payment processor, a different mapping service, or a new insurance quote partner.) When we do so, we will update our Platform and relevant disclosures to reflect the new integration, and ensure that any required terms or consents are presented to you.

  • We may discontinue or replace an existing third-party integration. If we decide to stop working with a particular provider, the integrated feature on our site may be disabled or removed. Any ongoing transactions or arrangements you have with that provider (started through our Platform) would continue directly between you and the provider off our Platform. We will try to provide notice or guidance in such cases so you know how to proceed.

  • We do not guarantee that any given third-party service or integration will remain available on our Platform continuously. Third-party providers can experience outages or may change their services, and we might also remove an integration for various reasons. If an integrated service becomes unavailable or is experiencing a disruption, we will do our best to inform you and, where possible, suggest alternative solutions.

  • If we change a third-party integration in a way that significantly affects how your data is used or shared, we will inform you of these changes. For example, if we switch to a new maps provider and that involves different data handling, we will update our Privacy Policy or provide a notice to users to keep you informed about what’s happening with your information.

7. Advertising and Third-Party Links

If our Platform displays advertisements or sponsored content from third parties (for example, a banner ad for a moving service or a featured vendor listing), please be aware of the following:

  • Such advertisements are typically provided by the third party itself or through an advertising network. Aloha My Home does not endorse or guarantee the products or services advertised. Any claims or offers made in third-party ads are the responsibility of the advertiser. You should independently evaluate any advertised product or service before engaging with it.

  • If you click on a third-party advertisement or promotional link on our Platform, you will be directed to an external website or service that is not operated by Aloha My Home. Once you leave our Platform and go to a third-party site (even if it opens in a new browser tab or window), our Terms and policies no longer apply. You will be subject to the terms and policies of the third party’s site or service. We recommend that you review the third party’s terms of use and privacy policy whenever you navigate to their site.

  • Aloha My Home may receive compensation or commission from third-party advertisements or referrals. For example, we might earn a fee if you click an affiliate link or if you purchase a service from a partner that advertised on our site. We will comply with any legal requirements to disclose such relationships. However, any compensation we receive is solely for the advertising placement or referral; it does not mean that we are guaranteeing or taking responsibility for the third party’s offering.

  • Under no circumstances does Aloha My Home’s acceptance of advertising or referral fees make us liable for the third party’s products or services. Any transaction or engagement between you and an advertiser is independent of Aloha My Home, and we are not responsible if you choose to trust or purchase anything based on a third-party advertisement on our Platform.

8. Third-Party Software (API, SDK, etc.)

Our Platform may incorporate third-party software components or code libraries (for example, analytics scripts, chat widgets, or other APIs/SDKs) to provide certain functionality. By using Aloha My Home, these third-party software components may run on your device as part of our application. Key points to understand include:

  • Some third-party software components may collect data about your usage of our Platform. For instance, we use analytics tools to help us understand user behavior (as described in our Cookie Policy). These tools, such as Google Analytics, operate under our agreements with their providers, but they also adhere to the providers’ own privacy policies. In the Google Analytics example, Google’s Privacy Policy would apply to the data collected through the analytics code on our site. We use such tools to improve our services, but we do not control the third party’s own data practices beyond our contractual arrangements.

  • If our Platform uses open-source libraries or plugins developed by third parties, those components come with their own open-source licenses (such as MIT, Apache, or GPL licenses). We respect and comply with those licenses, including providing attributions in our acknowledgments or documentation when required. Generally, the inclusion of open-source code does not affect your experience apart from enabling the intended features, and there is no additional obligation on you as a user; it simply means that the software we use includes contributions from the open-source community.

  • In cases where you download or use Aloha My Home software that includes third-party frameworks or SDKs (for example, if our mobile app includes components provided by Apple, Google, or others), by using that software you are also agreeing to the terms of those third-party components. Typically, such terms are included in the overall user agreement of the app or are part of the standard terms of service of the platform (for example, Apple’s App Store terms or Google’s Android developer terms). If applicable, we may provide an acknowledgments section listing these components and directing you to their license terms. Using our app or software constitutes acceptance of any necessary third-party software terms that are a condition of its use.

9. Indemnification in Third-Party Context

Our general Terms of Service include an indemnification clause, which means you agree to indemnify (protect and compensate) Aloha My Home for certain losses or claims. In the context of third-party services, this principle applies as follows:

  • If your misuse or improper use of a third-party service through our Platform causes harm to Aloha My Home, you may be held responsible for that harm. For example, if you use the Google Maps feature on our site in violation of Google’s terms (say, by scraping data or other misuse) and Google imposes a penalty or disables our access as a result, Aloha My Home may seek to hold you liable for any resulting costs, losses, or penalties we incur due to your actions. You agree that you will indemnify and hold Aloha My Home harmless from such consequences.

  • Similarly, if you initiate a legal claim against Aloha My Home arising from the conduct of a third-party service (for instance, suing Aloha My Home over a problem caused by a title company or inspector), you agree that Aloha My Home is not responsible for the third party’s actions. You should pursue any claim against the party that is actually at fault. Furthermore, if your actions or use of a third-party service cause a third party to bring a claim against Aloha My Home, you agree to indemnify and defend Aloha My Home against that claim. In short, you will not hold Aloha My Home liable for the conduct of third parties, and if your interaction with a third party via our Platform causes us to be sued or penalized, you will cover our costs and losses to the extent provided by law and our Terms of Service.

10. User’s Responsibility

You are responsible for reading and understanding the terms and conditions of any third-party service that you choose to use through Aloha My Home. We will do our best to notify you of relevant third-party terms by providing links, pop-ups, or notices within our Platform, but we cannot force you to read them. We strongly encourage you to take the time to review those terms and privacy policies, especially for services that involve significant financial, legal, or personal information (such as mortgage, escrow, or insurance services). Being informed will help you make better decisions and understand your rights and obligations when dealing with third parties.

Opting Out or Alternatives: If you do not agree to a third party’s terms or you prefer not to use a particular third-party service, you are not required to use it. In most cases, there are alternative ways to proceed. For example:

  • If you are uncomfortable with the use of Google Maps on our site, you might opt to use non-map-based search tools or obtain location information through other means. (Bear in mind that certain features of our Platform rely on maps, so functionality could be limited without them.)

  • If you prefer not to use an integrated title or escrow company suggested by our Platform, you usually have the right to choose your own title/escrow service. You can still use Aloha My Home for other aspects of your transaction (such as listing, communication, and offer management) and handle the closing process separately with your chosen provider offline.

  • The use of our third-party partner services (lenders, insurers, inspectors, etc.) is entirely optional. We do not penalize or restrict users for opting not to use a service partner that we present. (Note: This is distinct from attempting to circumvent the Platform itself to avoid fees—such circumvention is a violation of our Payment Terms and is not permitted.) Always feel free to use the services that you are comfortable with; our integrations are offered for your convenience.

Provide Feedback: If you have feedback about any third-party service you accessed through Aloha My Home—whether it’s a positive experience or a negative one—please let us know. Your input is valuable and helps us maintain a high quality of service. For instance, if a partner provided excellent customer service or a great deal, we’d like to hear that. Conversely, if you encountered problems or poor service, telling us can help us address the issue, either by working with the partner to improve or by reconsidering that partnership. We aim to partner with reliable, high-quality third parties, and user feedback is an important part of that process.

In summary, when you use third-party services via Aloha My Home, use them wisely and stay aware that you are engaging with an entity outside of our organization. Aloha My Home facilitates the connection and provides an integrated user experience, but we do not oversee the actual provision of the third-party service. We cannot take responsibility for the performance or conduct of external providers. By understanding and following these Third-Party Services Terms, you can take advantage of the convenience of our integrated offerings while protecting yourself and making informed decisions. Thank you for reading these terms and for using third-party services responsibly through our Platform.

Payment Terms

Last Updated: September 27, 2025

These Payment Terms outline the financial relationship and obligations between users and Aloha My Home regarding fees, payments, and our non-circumvention policy. By using our platform and engaging in transactions, you agree to these Payment Terms in addition to our general Terms of Service.

Key Points

  • Listing your property and using Aloha My Home is free until you close a deal.

  • Aloha My Home charges a flat platform fee to sellers at closing (currently $995).

  • Users are expected to honor this fee and not attempt to circumvent it by conducting transactions off the platform.

  • Payment handling is facilitated through third parties (such as title or escrow companies).

    These terms also explain what happens in scenarios such as cancellations, disputes, or non-payment.

1. Platform Fee and What It Covers

Service Fee: Buyers and Sellers agree to pay Aloha My Home a transaction service fee (the “Service Fee” or “Platform Fee”) at closing, in the amount specified on our website’s Pricing page (currently $995, subject to change at our discretion).

Amount of Fee: Aloha My Home’s service fee is a flat $995 for each completed home sale transaction. This amount may be adjusted in the future, or promotional rates may apply (for example, certain discounts for military members as described in our PCS Pay-It-Forward program).

Who Pays: By default, the platform fee is charged to each the buyer at closing and deducted from the seller’s sale proceeds. The buyer and seller can negotiate a different allocation of the fee in the purchase contract (for example, the buyer might agree to pay or split the fee as part of their offer), but unless we are expressly informed otherwise, our platform will distribute the fee equally among buyer and seller.

Services Covered: This fee covers the use of our platform and all its features to list your property, connect with buyers, negotiate terms, and coordinate the transaction through closing. Specifically, the platform fee covers:

  • The cost of hosting your listing and the marketing features we provide (for example, displaying your property on our site and any syndication to other listing sites).

  • Use of our platform’s messaging system and offer management tools.

  • Support provided throughout the process (such as customer service assistance and transaction checklists).

This fee is not a commission for real estate brokerage, as we are not acting as a real estate broker on your behalf. It is a platform service fee for the use of our software tools and support services. Additionally, the platform fee does not pay for any third-party closing services like escrow or title insurance – those charges are separate (you will see title company or escrow fees listed independently on your closing documents). Our fee is solely for the services provided by Aloha My Home.

Platform Fee is Earned at Closing: We collect the platform fee only if and when your sale successfully closes. If the sale does not close for any reason (for example, due to inspection issues, a financing failure, or you exercising a contractual contingency to cancel), then no platform fee is due. Our model is “only pay if you close,” meaning we provide our services upfront at our own risk and expect to be paid only upon a successful transaction.

If you ultimately do not sell your property via our platform (e.g. you withdraw the listing, a deal falls through and you decide not to sell, or you choose to hire a traditional agent later), we do not charge the platform fee. In other words, there is no upfront fee and no termination fee for ending or not completing a sale through Aloha My Home. The only potential exception would be if you purchased an optional service or upgrade from us; any fees for such optional add-on services (if offered) may still be due even if your home doesn’t sell. (At this time, Aloha My Home does not offer any paid optional upgrades, so this is a purely hypothetical scenario.)

Discounts and Promotions: We may offer promotions or discounts for certain users or referral situations from time to time. For example, at this time we offer:

  • Military Discount via the PCS Pay-It-Forward Program: A 5% discount on the platform fee if either party (buyer or seller) is an active or former military service member, and a 15% discount if both the buyer and seller are service members. Proof of military status (such as a military ID) may be required. This program is intended to support our service members. While the policy may be adjusted or discontinued in the future, any user who qualifies during the promotional period will receive the discount as promised.

All discounts or promotional terms must be documented. If you believe you qualify for a discount and it is not reflected in your account or documentation, you should contact us and clarify before closing so that the closing paperwork can accurately include the discount.

Changes to Fee: We reserve the right to change our standard platform fee for future transactions. If we decide to change the fee, we will update these Payment Terms and provide reasonable advance notice to users (for example, by emailing users with active listings and posting an alert on your dashboard or our website). Typically, any fee change would apply only to new listings or transactions initiated after the effective date of the change, and not to transactions already under contract. We will not impose a higher fee in the middle of an ongoing transaction. If you do not agree to a changed fee for future use, you retain the option to stop using the platform for new transactions.

No Commission / Not an Agent: To reiterate, paying our platform fee does not mean that Aloha My Home is acting as your real estate agent, nor does it create any broker representation obligations. You handle your transaction directly; our role (and our fee) is solely for providing the platform and support tools that enable you to complete your sale. Consequently, we do not get involved in sharing commissions with agents or other third parties. If a buyer is represented by an agent and agrees to pay that agent a commission, that agreement is separate and outside of our platform. Our platform fee remains due in full regardless of any other commissions or payments you agree to pay in the transaction.

2. How Payment is Collected

At Closing via Settlement Statement: The primary method for collecting the platform fee is through the normal real estate closing process handled by the title or escrow company. This typically works as follows:

  • Contractual Provision: When a buyer and a seller enter into a purchase agreement through Aloha My Home, that agreement will include a provision authorizing the platform fee to be paid by each the buyer and seller to Aloha My Home at closing. Often, the standard contract or an addendum will explicitly state this obligation, or you may sign a separate Aloha My Home payment agreement to this effect.

  • Notifying the Closing Agent: We (or you) will inform the chosen title or escrow company about the platform fee and provide them with an invoice or payoff instruction. Typically, our instructions to the closing agent will state: “Disburse $1990 to Aloha My Home, LLC. $995 should come from the seller’s proceeds at closing and $995 collected from buyer at closing unless paid in advance.”

  • Settlement Statement Entry: On the HUD-1 Settlement Statement or Closing Disclosure, the seller's fee will appear on the seller’s side of the transaction, likely labeled as an “Aloha My Home Platform Fee,” and it may be grouped under the closing costs section. The buyer's fee will appear on the buyer's side of the transaction and will be due at closing with other closing costs unless the buyer has paid in advance.

  • Disbursement of Funds: When the transaction closes and funds are disbursed, the escrow or title agent will send the platform fee to Aloha My Home, often via a check or wire transfer in the amount of $1990, taken from the seller’s proceeds and collected from the buyer at closing.

In this way, sellers do not need to make any separate payment to us at the moment of closing; the fee is seamlessly handled as part of the closing disbursements.

Alternate Collection if Not Through Escrow: In the rare event that the closing agent does not handle our fee, the following will apply:

  • You are still obligated to pay the platform fee. The obligation does not disappear simply because it wasn’t included in the escrow paperwork.

  • We will invoice you directly for the fee under those circumstances. You agree to pay the invoiced amount promptly, typically within 10 days of receiving the invoice, unless a different timeframe is specified.

  • If we have your payment details on file, we may use a third-party payment processor to charge your account for the fee. We will provide prior notice if possible before charging any saved payment method.

  • We work hard to prevent this situation by coordinating with closing agents ahead of time. You agree to cooperate with us and to sign any reasonable instructions or documents needed to ensure the fee is included in the closing process, so that direct invoicing can be avoided.

Authorization and Instructions: By using our platform to list and sell your property, you authorize Aloha My Home to communicate and work with your selected title or escrow company to ensure our platform fee is included on the settlement statement and properly disbursed to us. You agree to sign any documents reasonably necessary to facilitate payment of the fee such as a fee authorization or disbursement form.

Non-Payment: If for some reason the platform fee is not paid at closing, the fee remains due and payable by you to Aloha My Home. In such a case:

  • We will contact you to arrange payment of the fee immediately after closing. You are expected to promptly remit the payment directly to us.

  • If you do not pay the fee within a reasonable period after we notify you (for example, within 10 days of our notice), this will constitute a breach of these Payment Terms and may even be treated as a theft of service. We reserve the right to take appropriate actions to recover the fee, which may include initiating legal proceedings or enlisting a collection agency to collect the fee along with any additional costs such as interest and reasonable attorneys’ fees, as permitted by law.

  • We may also report the non-payment to credit bureaus or pursue it as a contract claim in court. If legal action becomes necessary and we prevail, you may be required to pay our attorneys’ fees and costs in addition to the fee. See Section 9. Fee Recovery and Attorneys' Fees below for more details.

We trust that all parties will make every effort to ensure the platform fee is handled at closing, and we prefer to avoid such measures. However, the steps above outline our remedies if the fee is not paid as agreed.

Taxes on Fees: Our platform fee is a fee for software as a service. Depending on the jurisdiction, sales tax or similar taxes may apply to services of this nature. Some jurisdictions have enacted taxes on digital services or listing services. The platform fee amount we charge is quoted before any such taxes. If applicable law requires us to collect a sales tax, excise tax, VAT, or any similar tax on the service, we reserve the right to add that tax to the platform fee and will clearly disclose it to you.

If you are located outside the United States, you are responsible for complying with any tax laws that apply to you as the service user. This could include value-added tax (VAT) or other taxes on our service fee required by your country. In general, because our service is delivered in the U.S. for a U.S. property transaction, U.S. sales tax rules would apply and VAT would not, but we mention this for completeness.

Changes in Payment Method: If prevailing industry practices change or if we introduce alternative methods for fee payment in the future (such as giving sellers the option to pay the fee via credit card or ACH bank transfer before closing), we will provide details and instructions at that time. As of now, our standard procedure remains collecting the platform fee at closing through the settlement process, which we believe is the simplest approach for all parties.

3. Non-Circumvention Agreement

By using Aloha My Home, you agree not to circumvent our platform in order to avoid paying the platform fee.

Definition: In these terms, “circumvention” means that after discovering or connecting with a buyer or seller through Aloha My Home, you complete a property sale (or a substantially similar transaction) outside of the Aloha My Home platform — in other words, you finalize the transaction without using our platform or otherwise intentionally exclude our platform from the process — with the intent or effect of not paying the platform fee that would have been due had you closed through our platform.

Our business model relies on receiving the platform fee when a deal closes through our marketplace. We do not charge any upfront listing fees. If users utilize our resources and platform to find a buyer or seller and then deliberately cut us out of the closing to avoid the fee, it undermines the fairness and sustainability of our service.

User Obligations:

  • If you, as a seller, find a buyer through Aloha My Home, you must ensure that the closing process for that transaction includes payment of our platform fee. We provide built-in processes to facilitate this (such as integrated title company partnerships and closing procedures). You are expected to use these processes or otherwise notify us if you plan to use an alternate closing method, so we can work with you to make sure our fee is paid.

  • If a buyer or any other party suggests completing the transaction off-platform to avoid the fee, you must refuse and should inform us of that suggestion. Both sellers and buyers are obligated to uphold this non-circumvention agreement. While the primary responsibility to pay the fee is on the seller, a buyer who knowingly participates in an off-platform deal to help evade the fee is also violating our terms (such behavior would violate our Acceptable Use policies and could lead to action against the buyer’s account as well).

  • If you inadvertently complete a sale outside of our platform with someone you initially met through Aloha My Home (for instance, perhaps communications lapsed on our platform and you later reconnect with the buyer months afterward and close a deal off-platform), you should inform us and you are still expected to honor the platform fee. We understand unusual cases may occur and will review them on a case-by-case basis, but the default expectation is: if the introduction between buyer and seller happened via our platform and a sale occurs within a reasonable timeframe, our fee is due.

Time Period: The non-circumvention obligation extends for 12 months from the date you last interacted with a prospective buyer or seller on our platform or from the date your listing went live, whichever is later. This means that if you connect with a party through Aloha My Home, and you close a property sale with that party within 12 months of your last communication on the platform, you are required to pay the platform fee for that transaction, even if you close it outside the platform.

Consequences of Circumvention:

  • If we determine or have a reasonable belief that you have circumvented the platform to avoid the fee, we will invoice you for the full platform fee. You agree to pay the invoiced fee immediately upon demand.

  • You will be liable for any costs we incur in enforcing collection of the fee due to circumvention. This includes reasonable attorneys’ fees, court or collection costs, and any other related expenses (see Section 9. Fee Recovery and Attorneys' Fees below). We may also seek additional damages or penalties as allowed by law. While we have not instituted a predefined circumvention penalty or “conversion fee”, we reserve the right to seek compensatory damages if your circumvention causes us significant harm.

  • Your Aloha My Home account will likely be terminated for breach of our Terms of Service if we confirm that you circumvented the platform fee.

  • We may also take action against other involved parties as appropriate. For example, if a buyer on our platform encouraged a seller to circumvent our fee, that buyer’s account may be banned as well for violating our terms.

  • If we become aware of an attempt to circumvent before the sale closes, we reserve the right to intervene. This could include seeking an injunction or other legal remedy to halt the closing until arrangements are made to include our fee. We view legal intervention as a last resort and would typically attempt to resolve the issue by communicating with you first.

Example of Circumvention: You list your home on Aloha My Home and connect with a buyer, Jane, through our platform. Jane tours your home and then suggests that instead of submitting her offer through the Aloha My Home system, you both proceed with an offline transaction — for instance, by signing a standard purchase agreement privately and closing the deal through her friend’s title company — in order to avoid paying Aloha My Home’s platform fee. If you agree and complete the sale without involving our platform or paying the fee, that is a clear circumvention of these terms.

4. Refund Policy

No Closing, No Fee: If your real estate transaction does not close, we do not collect the platform fee at all. If for any reason any portion of the fee was charged or collected before closing (for example, due to an error), that amount will be refunded to you in full.

After Closing (Completed Transaction): Once a sale has successfully closed and our platform fee has been paid, the fee is generally non-refundable. At that point, you have received the full benefit of our service — namely, a completed home sale (likely saving you a substantial amount in commissions you might have paid otherwise). Even if issues arise after closing between you and the other party (for example, a post-closing dispute, or in the extremely rare event of a legal reversal or rescission of the sale), such events do not entitle you to a refund of our fee. We consider our service fully rendered upon facilitating a successful closing.

Exceptions: In unusual circumstances, we may consider a full or partial refund of the platform fee on a case-by-case basis. Examples might include a situation where the sale is legally unwound shortly after closing (e.g. a court voids the transaction due to fraud or some critical defect) or if the fee was charged in error. Unless applicable law requires otherwise, we are not obligated to provide a refund in these cases, but we will review the specific facts and exercise discretion fairly.

Service Issues: If you believe you deserve a refund because of a failure in our service, you may request one. For instance, perhaps there was a major platform outage or error that you feel cost you a buyer, and yet you still ended up paying the platform fee at closing without getting full value. We will evaluate such concerns, but we make no promise of a refund under these circumstances. Please understand that our standard disclaimers of liability, as outlined in our Terms of Service apply to the use of our platform. The platform fee is a success fee (paid for a successful outcome) and is not guaranteed based on your satisfaction level. That said, we do strive for customer satisfaction and will consider serious complaints in good faith to determine if any remedy is warranted.

Promotional Refunds: If we have explicitly offered a satisfaction guarantee or refund as part of a promotion or special program, we will honor that promise according to the specific terms and conditions of the promotion. Any such offer will be clearly described, and if you qualify under its terms, we will provide the stated refund or credit.

Optional Services: In the future, Aloha My Home may offer optional paid services or upgrades, i.e. a professional photography package for your listing or other add-on services. Any fees for optional services will be separate from the platform fee and will come with their own cancellation or refund policies. We will clearly communicate those policies when such services become available. For example, if you hired a photographer through us and then canceled the day before the appointment, there might be a partial refund or a cancellation fee as per the photographer’s terms. Please note that these optional service fees would be handled independently of the platform fee, which is only paid upon a successful closing.

5. Payment Methods & Authorization

By agreeing to these terms, you authorize the closing agent and any payment processor working on behalf of Aloha My Home to charge or collect the platform fee as described in this agreement.

Backup Payment Method: Although not currently required, we reserve the right to request a backup payment method in the future to ensure the platform fee can be collected. If we do ask you to provide a credit card or alternate payment method when you list your property, you agree that Aloha My Home is authorized to charge that card for the amount of the platform fee only if the fee is not otherwise paid at closing. We would typically notify you before charging a backup payment method, and we would only charge it after a closing has occurred and our fee was not included in the closing disbursements.

If the backup payment method we have on file is declined or invalid when we attempt to charge the platform fee, you still remain responsible for paying the fee. In such a case, you agree to promptly provide an alternative payment method or make arrangements to pay the amount due.

Payment Information Security: We will handle any payment information you provide to us (such as credit card details or bank information) in a secure manner and in accordance with our Privacy Policy. We take the protection of your financial information seriously.

Late Payment: If you fail to pay any amount owed under these Payment Terms, we may enforce any or all of the following, in addition to other remedies available:

  • Interest and Late Fees: Charge late fees or interest on the outstanding amount. Interest may accrue at a rate of 1.5% per month (or the maximum rate allowed by law, if that is lower), calculated from the date the payment was due until the date it is paid.

  • Account Suspension: Suspend your Aloha My Home account or your ability to use the platform for any future transactions until the overdue amount is paid in full (including any interest or fees for late payment).

6. Disputes Regarding Fees

If you have a dispute or question regarding a fee, please follow these steps:

  • Contact Us Promptly: Notify us as soon as possible – and no later than 30 days after the fee was charged or the closing date – about the issue. Provide details about the discrepancy or concern. We will investigate the matter once we hear from you.

  • Errors on Our Side: If we determine that the fee discrepancy was due to an error on our part or an error by the escrow/title company, we will correct it. This means we will refund any overcharge or promptly resolve any mistake.

  • Misunderstandings: If the issue arises from a misunderstanding (for example, you believed a discount applied to you when in fact it did not, or you misunderstood the fee structure), we will explain the situation. If appropriate, we may make an accommodation or adjustment as a customer service courtesy, but we are not obligated to do so in cases where the fee was correctly assessed according to our terms.

  • Obligation to Pay: If you are disputing the fee simply because you no longer want to pay after using our platform (for instance, if you had second thoughts about using Aloha My Home but still closed a deal through our platform), please remember that by completing a transaction on Aloha My Home you have agreed to pay the platform fee. There is no “opt-out” of the fee after a successful closing – the fee is part of the contractual obligations you accepted by using the platform.

  • No Frivolous Chargebacks: You agree not to initiate chargebacks or payment disputes with your bank or credit card provider without legitimate cause. Filing a chargeback on the platform fee when it is due under these terms is considered a breach of this agreement. If you do initiate a chargeback for a fee that was legitimately owed, we will dispute the chargeback with documentation. This documentation may include these Payment Terms, records of your agreement to the Terms of Service, and the purchase agreement or other proof that you agreed the fee would be paid. Our goal will be to demonstrate to the financial institution that the charge was authorized and valid.

  • Continued Responsibility: If, despite our dispute of a chargeback, the chargeback is granted in your favor and the fee is withdrawn from us, you are not relieved of your obligation to pay the platform fee. In such an event, we reserve the right to pursue the fee through other means, including legal action. We may also seek to recover any chargeback fees or additional costs incurred due to the chargeback. In summary, a successfully reversed charge will not excuse your debt to us – you will still owe the fee, and potentially additional costs, until the matter is resolved.

7. Fee Changes and Communication

We are committed to transparency regarding our fees. Our current pricing (including the $995 platform fee) is posted on our website (for example, in our FAQ or pricing page) and is typically emphasized when you create a listing on the platform.

If we plan to raise the platform fee or introduce any new fees, we will provide advance notice to users. For instance, we might send an email notification to active users and update information on our website at least 30 days before any such change takes effect. This gives you time to review the changes and decide whether to continue using the platform under the new fee structure.

Conversely, if we decide to lower our fees or grant a retroactive discount in a specific case (for example, waiving a fee as a one-time courtesy in an unusual situation), that decision is at our sole discretion. Any such decision to reduce or waive a fee in a particular case does not waive our right to charge and enforce our standard fees generally. In other words, if we make an exception or provide a discount in one instance, it does not prevent us from requiring the full fee in other cases going forward.

8. Additional Costs and Third-Party Payments

As noted earlier, our platform fee is separate from any third-party costs related to your real estate transaction. When you buyer or sell a home, there are other costs you may incur outside of our fee. For example, depending on your role (buyer or seller) and your agreement, you might be responsible for:

  • Closing Costs: Standard transaction costs like title insurance premiums, escrow or attorney fees, recording fees, transfer taxes, and so on. If you are the seller, many of these may be deducted from your sale proceeds at closing, as is customary.

  • Agent Commissions: Any commission you have agreed to pay to a real estate agent or broker. For example, if a buyer’s agent is involved and the buyer agreed to pay that agent a commission, the buyer will need to pay the buyer's agent commission separately at closing.

  • Optional Services: Any optional or ancillary services you choose to purchase in the course of the transaction, such as a home warranty, inspection fees, appraisal fees, or any services that Aloha My Home might offer as add-ons in the future (photography, premium listings, etc.).

Aloha My Home is not involved in collecting or paying any of these third-party costs. They will be handled as part of your closing through the escrow/title company or directly between you and the service provider. Please budget for and address third-party costs separately as needed, as they are outside the scope of our platform fee.

If any third party mistakenly attempts to obtain payment from Aloha My Home for something unrelated to our service, we will clarify the mistake and refuse such payment. For example, if a buyer’s real estate agent believes that, because the deal was facilitated on our platform, Aloha My Home should pay them a referral fee or commission, we will make clear that we do not pay those fees – any arrangement for an agent’s commission is strictly between the seller or buyer and their agent. Similarly, any other vendor or third party (appraiser, inspector, etc.) will bill you directly or through the closing.

If a title or escrow company mistakenly disburses our platform fee to someone else or fails to disburse it to us, we will work with that company to correct the error. Resolving that mistake is our responsibility, not yours – although we may require your reasonable cooperation to fix it (for example, you might need to sign a corrected closing statement or help coordinate with the escrow agent). We will handle such errors promptly.

9. Fee Recovery and Attorneys’ Fees

If you breach these Payment Terms and it becomes necessary for Aloha My Home to engage a lawyer or a collections agency to recover the platform fee (or any other amount you owe under these terms), you agree to reimburse us for all reasonable costs of such collection efforts. This includes, but is not limited to, our attorneys’ fees, court filing fees, collection agency fees, and applicable interest on the unpaid amount, as allowed by law.

This obligation to cover our collection costs is in addition to any other rights or remedies we may have. For example, if your circumvention of our fee or other breach of these terms causes us to incur additional losses beyond just the fee (say, significant business or reputational damage), we could pursue a claim for those damages as well. (Typically, recovering the fee plus any associated costs will address the issue, but we reserve the right to seek full compensation for any harm caused by a serious breach.)

Furthermore, in the event that any dispute over fees or payments leads to a legal action between you and Aloha My Home, the prevailing party in that action will be entitled to recover its reasonable attorneys’ fees and court costs from the other party. This means if we have to sue you to collect the fee and we win, you’ll be responsible for our legal costs in addition to the fee (and vice versa, if you were to legitimately win a dispute, we would owe your legal fees).

10. Arbitration of Payment Disputes

In general, any dispute or claim arising out of or relating to the payment of the platform fee, or the non-circumvention obligations discussed in these terms, is subject to the Dispute Resolution provisions in our Terms of Service. This typically includes an agreement to arbitration and a class action waiver, as described in the Terms of Service. By agreeing to these Payment Terms, you acknowledge that those same dispute resolution terms apply to payment-related disputes with Aloha My Home.

However, we reserve the right to seek collection of unpaid fees through a small claims court or another appropriate court if the situation warrants it. For example, if you owe the platform fee and refuse to pay, and if pursuing arbitration would cost more in fees than the amount in dispute, we may choose to file a claim in small claims court or another local court to recover the fee in a more efficient manner. Using small claims or court remedies for fee collection in such cases does not contradict the arbitration clause for other types of disputes.

Our overall approach is to try to resolve any payment issues amicably before escalating to formal dispute resolution. Communication is key. If you have any concerns or confusion about the platform fee or any related policy, we encourage you to reach out to us and discuss it rather than withholding payment or immediately resorting to legal action. We value our users and prefer to find a mutually agreeable solution whenever possible.

Summary

We appreciate your compliance with these Payment Terms. Adhering to these terms ensures we can continue to offer Aloha My Home as a cost-effective alternative to traditional real estate commissions. When all users honor these agreements, sellers save money on their transactions and we’re able to sustain our business – a mutually beneficial outcome. Thank you for your cooperation, and we wish you a successful sale!

Dispute Resolution and Arbitration Policy

Last Updated: September 26, 2025

While we strive to make the buying and selling process smooth, disputes can occasionally arise—whether between users or between a user and Aloha My Home. This Dispute Resolution and Arbitration Policy explains how such issues are handled.

In summary:

  • We encourage amicable resolution first.

  • If that fails, binding arbitration (rather than court) is our primary method for disputes with Aloha My Home (and between users in some cases we can facilitate).

  • No class actions, no jury trial if arbitration applies.

  • We outline the steps, from negotiation to formal proceedings.

  • This policy is incorporated into our Terms of Service (Section 11 of the Terms summarized it; here we provide details).

1. Disputes Between Users (Buyer and Seller)

Aloha My Home is not a party to the real estate contract between buyer and seller. Thus, disputes arising out of the purchase agreement (for example, condition of the property, failure to close, deposit issues) are generally governed by that contract and relevant law, not by us. However, we provide tools and guidance to help:

  • Negotiation Phase: If an issue arises (e.g., a disagreement on repair requests or an extension of the closing date), we recommend buyers and sellers communicate through our messaging system to attempt resolution. Keep communication civil and in writing for clarity.

  • Mediation Clause: Many real estate contracts contain a clause requiring mediation of disputes before litigation. If your contract does, follow that requirement. Even if it doesn’t, you and the other party may voluntarily agree to mediate. Aloha My Home can assist in recommending a mediator or platform for online mediation, but we do not ourselves mediate (we are not neutral third parties; we run the platform).

  • Aloha My Home Assistance: You can reach out to our support if you need help understanding a situation or want us to clarify something (for example, what the platform logs show about an offer acceptance time). We may, at our discretion, offer informal guidance or clarify facts—especially if a dispute hinges on something that happened on our platform.

  • Platform Records: Our system records offers, acceptances, message timestamps, etc. These can be critical evidence. If a formal dispute (arbitration or litigation) arises between buyer and seller, we can provide a data export or an affidavit verifying platform activity if properly requested (for example, via subpoena or with user consent).

  • Earnest Money Disputes: If an escrow/title company holds earnest money and there’s a dispute over who is entitled to it, that will follow the contract (which likely says something like “if parties can’t agree, the money stays in escrow until resolution by agreement or court order”). Aloha My Home doesn’t hold funds, so we cannot decide that outcome. We encourage amicable splitting if possible to avoid drawn-out fights.

  • Review System: If we implement a review or rating system in the future, note that you cannot misuse it to extort resolution (see Acceptable Use Policy). If a dispute is unresolved, do not attempt to “solve” it by publicly blasting the other party with negative reviews, and vice versa. Focus on proper dispute resolution channels.

Important: Disputes between users do not involve Aloha My Home as a party. We will not provide legal representation or accept liability for outcomes. You should consult a real estate attorney for serious issues. Our Terms require you not to sue us for someone else’s actions (see disclaimers and indemnity in Terms).

2. Disputes Between User and Aloha My Home

If you have a grievance with Aloha My Home (about our service, fees, performance, or anything under our agreement with you), please complete the following steps:

Step 1: Contact and Negotiation.

  • Notify Us: Email our support or legal team at [email protected] describing your issue. Provide relevant details (dates, what went wrong, what you want as a resolution).

  • We’ll Respond: We will attempt to resolve the issue informally through communication. Often, issues can be resolved by clarification or a simple fix (perhaps a partial refund or an apology if we made a minor mistake).

  • Good Faith: Both sides agree to try to resolve the dispute in good faith. Please allow at least 30 days for this informal negotiation process. We may escalate your concern to a manager or specialist to review.

  • No Rush to Sue: Please do not immediately jump to a lawsuit or arbitration—give this informal process a chance to work.

Step 2: Formal Notice of Dispute (If Unresolved).

If we cannot resolve the issue informally, you must send a formal Notice of Dispute before initiating arbitration or litigation. This is a written letter (not just an email) that includes:

  • Your name and contact information;

  • A clear description of your claim, including relevant facts;

  • The specific relief you are seeking (for example, a dollar amount or specific action); and

  • It should be titled “Notice of Dispute” and mailed to our address and addressed to: Aloha My Home, LLC – Legal Department.

Upon receipt of a Notice of Dispute, we have 60 days to attempt to resolve it before you proceed further. We may offer a settlement or alternative during this time.

Step 3: Binding Arbitration (U.S. Users).

If we still cannot resolve the issue, either party (you or us) can elect to resolve the claim by binding arbitration instead of going to court, per the Terms’ arbitration clause:

  • Arbitration Forum and Rules: Arbitration will be conducted by a neutral provider, likely the American Arbitration Association (AAA) or JAMS, under their Consumer Arbitration Rules. If AAA is used, it has streamlined rules for consumer disputes. If AAA is unavailable, we will agree on another provider or ask a court to appoint one.

  • Arbitrator: A single arbitrator will be appointed. The arbitrator acts like a private judge who can award the same damages and relief as a court could (including statutory or injunctive relief, except they cannot grant relief for anyone not a party to the arbitration).

  • Location & Hearing: The arbitration can be conducted in the county where you reside (if in the U.S.) or another mutually agreeable location, or via telephone/video conference. If your claim is below a certain amount (for example, $25,000), you may choose to have the arbitration based on documents only or a telephonic hearing unless AAA rules require an in-person hearing. If an in-person hearing is needed and travel is burdensome, we will work with you to find a convenient location.

  • Costs: Under AAA’s consumer rules, your arbitration filing fee is capped (usually around $200) and we pay the rest of the arbitrator’s and admin fees for standard consumer claims. Each side pays their own attorneys’ fees unless the law provides for fee-shifting (for example, some statutes allow the winner to recover legal fees).

  • Opt-Out Right: If you do not wish to agree to arbitrate disputes with us, you have the right to opt out of the arbitration agreement (and accompanying class waiver) by mailing us a written opt-out notice within 30 days of first agreeing to these Terms. The notice must include your name, address, and a clear statement that you want to opt out of arbitration. It must be sent to our address (Attn: Arbitration Opt-Out). If you opt out, you retain the right to go to court (but note that the class action waiver may still apply in court to the extent allowed by law). If you do not send an opt-out within the 30-day period, you are bound by the arbitration agreement.

    We will not retaliate or treat you differently for opting out of arbitration. Opting out will not affect our provision of services to you.

Class Action Waiver: All arbitrations will be conducted on an individual basis only. Both you and Aloha My Home waive the right to bring or participate in any class, consolidated, or representative action. The arbitrator has no authority to conduct class arbitration or multi-claimant proceedings. You are agreeing to resolve only your own dispute.

Jury Trial Waiver: By agreeing to arbitration, both parties give up the right to a trial by jury for those claims. If for some reason a claim proceeds in court (for example, if you opt out of arbitration or a court finds the arbitration clause unenforceable), both parties still waive any right to a jury trial—such disputes will be decided by a judge (a bench trial).

Exceptions: Notwithstanding the arbitration requirement:

  • Small Claims: If your claim is eligible for small claims court, you may choose to file it there instead of arbitration. We will not compel arbitration of an individual matter in small claims court if you prefer that route.

  • Injunctive Relief for IP Misuse: If you misuse our intellectual property or platform (for example, by hacking or scraping content) or infringe our trademarks, we may need to go to court to seek injunctive relief to stop it quickly. The arbitration clause does not prevent either party from seeking a preliminary injunction or court order to prevent immediate harm (such as for confidentiality breaches or IP infringement). Those requests for emergency relief can be made to a court without violating the arbitration agreement.

  • Claims Not Subject to Arbitration: If a particular claim cannot be arbitrated by law (for example, certain statutory claims where arbitration agreements are prohibited, or under recent federal law certain sexual assault/harassment claims can go to court at your option), then to that extent the arbitration clause does not apply to that claim and it may proceed in court. We will comply with any such laws. (Typically, if a class action waiver is unenforceable for a specific claim, the arbitration clause might be void for that claim, allowing it in court on an individual basis.)

Arbitration Award: The arbitrator’s decision will be final and binding, with limited court review (only narrow grounds like arbitrator bias or exceeding authority). Judgment on the award may be entered in any court with jurisdiction.

Confidentiality: Arbitration proceedings are private. Both you and we agree to keep the arbitration and any results confidential, except as needed to enforce the outcome or as required by law. This confidentiality protects both parties from having dispute details disclosed publicly.

Summary

If we have a serious dispute, we try friendly resolution first through notice and negotiation. If that fails, we proceed to arbitration where a neutral arbitrator decides the issue individually (no class actions). You have the opportunity to opt out of arbitration within 30 days of agreeing to the Terms if you prefer court. But even in court, you agree to waive class actions to the extent enforceable.

3. Governing Law

The Federal Arbitration Act (FAA) governs the interpretation and enforcement of the arbitration clause’s provisions, as it does for most transactions involving interstate commerce (which our platform is, as it’s online). This means even if a particular state’s law might not favor arbitration, the FAA generally ensures that arbitration agreements are enforceable.

Apart from the arbitration specifics, any disputes not subject to arbitration and any legal issues will be governed by the laws of the Commonwealth of Virginia, USA, without regard to its conflict of laws principles. In other words, we will apply Virginia law even if conflict-of-law rules might suggest a different state’s law.

For any allowed or necessary court proceedings (for example, to confirm an arbitration award, or if the arbitration clause is opted out or found unenforceable), the venue shall be the state or federal courts located in the Commonwealth of Virginia (specifically, courts of general jurisdiction in Prince William County, Virginia, or the U.S. District Court for the Eastern District of Virginia). You consent to jurisdiction and venue in those Virginia courts for such purposes and waive any objection to those venues. (This does not prevent either party from seeking to remove a case to federal court if allowed, but both parties agree not to seek to transfer the case to another state or country.)

4. Class Action and Trial Waivers

To reiterate:

  • No Class or Consolidated Actions: You and Aloha My Home can only bring claims against each other on an individual basis, not as a class member or representative in any collective action. This applies both to arbitration and to any court if a dispute were to proceed in court. If the class action waiver is deemed illegal or unenforceable for a particular claim (for example, if a law provides a non-waivable class right), then the arbitration clause may not apply to that claim, and that claim might proceed in court—but only that claim. Often, arbitration agreements specify that if a class waiver is invalid, then the arbitration clause is void for that class claim (since we wouldn’t arbitrate on a class basis).

  • No Jury Trial: If, for some reason, litigation occurs (such as you opting out of arbitration or a specific claim being exempt from arbitration), both parties agree to waive any right to a jury trial. Any such dispute will be decided by a judge (bench trial) or in small claims court as applicable, rather than by a jury.

  • No Consolidation Without Consent: Even outside the class context, individual claims cannot be consolidated or combined without the consent of all parties involved.

5. Exceptions / Opt-Out Recap

  • Small Claims Option: As noted, if your claim qualifies for small claims court (typically under a certain dollar threshold, e.g., $10,000 depending on jurisdiction), you have the option to pursue it in small claims court instead of arbitration. If you do so, it must be on an individual basis and you cannot also seek the same relief in arbitration (no double-dipping between forums).

  • Intellectual Property: We may not be required to arbitrate certain intellectual property claims. For example, if you infringe our trademark or misuse our platform in a way that harms us, we might choose to go directly to court for injunctive relief. Also, if you challenge our patent or we claim you misused our IP, such issues might not be subject to arbitration. Our Terms carve out IP enforcement as an exception, as is common.

  • Public Injunctive Relief: If you seek relief that affects others broadly (such as a public injunctive relief claim under California law), and a court rules that such a claim cannot be arbitrated, then that claim may proceed in court.

  • 30-Day Opt-Out: As described above, you have 30 days from first agreeing to these Terms to opt out of the arbitration and class waiver provisions by sending a written notice. If you opt out, the dispute forum for any claim will be a court, not arbitration (though any enforceable class waiver would still apply).

6. Severability

If any part of this Dispute Resolution Policy is held to be invalid or unenforceable, the rest remains in effect. For example, if the class action waiver is struck down for a particular cause of action, then we might sever that portion for that cause and still enforce arbitration on an individual basis as much as possible.

If the entire arbitration clause is found unenforceable for some reason (which is unlikely given strong support for arbitration in the courts), then disputes would proceed in court (with the waivers still potentially applicable to the extent allowed).

7. Future Changes to This Policy

If we make any material changes to how disputes are resolved (for instance, if we decide to no longer use arbitration or to change the forum), we will notify users. If you already have a dispute brewing at the time of the change, those changes might not affect that ongoing dispute—changes typically apply only prospectively. We will not retroactively eliminate your right to opt out of arbitration or anything like that. Any fundamental changes to this section would include a new opt-out opportunity if they significantly alter the agreement.

8. Conclusion

By using Aloha My Home, you are agreeing to this Dispute Resolution process. It is designed to be faster and less expensive for both of us than court litigation, and to handle issues on an individual basis rather than through collective lawsuits. You have the choice to opt out of the arbitration clause within 30 days if you prefer conventional litigation, but we hope our service is satisfactory enough that formal disputes are rare.

If you have any questions about this process, we encourage you to reach out to us. We want all users to feel comfortable that any significant issues can be fairly resolved. Thank you for reading through this detailed policy. We value you and aim to address any problems in a fair and efficient manner.

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