Last Updated: September 16, 2025

Welcome to Aloha My Home, LLC (“Aloha My Home,” “we,” “us” or “our”). By accessing or using our website, mobile applications, and services (collectively, the “Platform” or “Services”), you agree to this Terms of Use/User Agreement (the “Terms” or “Agreement”). These Terms form a legally binding contract between you (“you” or “User”) and Aloha My Home. If you do not agree with these Terms, do not use our Platform.

Modular Agreement: The Aloha My Home Terms of Service include this Terms of Use and the additional policies listed below. Please read all of them carefully, as they collectively govern your use of our Services. By using our Platform, you agree to each of the following:

Privacy Policy (how we collect, use, and protect your personal information)

Cookie Policy (how we use cookies and tracking technologies)

Acceptable Use Policy (your expected conduct and prohibited uses of the Platform)

Marketplace Conduct and Listing Guidelines (rules for listing properties, making offers, and user behavior in transactions)

Copyright & Intellectual Property Policy (DMCA) (how we protect intellectual property and handle infringement claims)

Third-Party Services Terms (your responsibilities when using third-party services via our Platform)

Payment Terms (terms regarding fees, payments, and non-circumvention)

Dispute Resolution and Arbitration Policy (how disputes with us will be resolved, including arbitration and waiver of class actions)

These policies are incorporated by reference into these Terms. In the event of a conflict, these Terms of Use will govern, except where a policy expressly overrides it.

1. The Aloha My Home Platform and Our Role

1.1 About Aloha My Home: Aloha My Home is an online real estate marketplace that connects home sellers and buyers to transact directly (often called a “for sale by owner” or FSBO platform). We provide an intuitive, self-guided process for listing properties, scheduling showings, making and negotiating offers, and coordinating closings. The Platform offers tools and resources – including educational content, messaging, and form templates – to help you complete real estate transactions with or without a real estate agent. It’s free to sign up and use the Platform, and you only pay if you close on a sale.

1.2 No Broker or Agent Relationship: Aloha My Home is not a real estate broker, agent, or law firm, and we do not provide professional real estate representation or legal advice. We are not a licensed real estate broker or agent in any jurisdiction. We do not act as an agent for you or any other user in any transaction, and no brokerage relationship or fiduciary relationship is created by your use of the Platform. You retain complete control over your real estate transaction – you make all decisions (such as pricing, accepting offers, and negotiation terms) and should seek professional advice from attorneys, inspectors, or other experts as you deem necessary. Aloha My Home does not negotiate purchase terms on your behalf, does not attend closings, and does not receive any commission from property sales. We do not list properties on the MLS (Multiple Listing Service) or other broker listing services, and we are not members of any Realtor Association. Our Services and any information on our Platform (like pricing suggestions, home valuation tools, or checklists) are for general informational purposes only, and not specific advice for your situation. Using Aloha My Home is not a substitute for professional advice – for example, we recommend hiring an attorney to review contracts or advise on legal obligations if you are unsure.

1.3 Third-Party Service Providers: While Aloha My Home itself is not a broker or escrow agent, our process involves third-party service providers for certain transaction steps. In particular, independent, third-party title or escrow companies handle all closings and settlement services for sales arranged on our Platform. Aloha My Home is not an escrow or title agent and does not itself hold or transfer any buyer or seller funds. Any arrangements for escrow deposits, title searches, insurance, notaries, recordings, or other closing services are solely between you and the selected title/escrow company or other provider. We may facilitate your contact or data transfer with such providers (for example, once buyer and seller sign a purchase agreement, we will route the paperwork to a title company to coordinate closing). However, Aloha My Home is not responsible for the services provided by these third parties. They are independent companies and will have their own terms and conditions and privacy practices, which you should review. (See Third-Party Services Terms for more details.) We do not endorse or assume liability for any third-party services or content, and your use of them is at your own risk.

1.4 No Warranty or Guarantee of Results: Because we are a neutral platform (and not an agent), we do not guarantee that using Aloha My Home will result in a successful sale or purchase of property. You are responsible for pricing your property competitively, evaluating counterparties, and completing due diligence on any transaction. We do not verify the accuracy of listings or user-provided information in advance, nor do we guarantee the legal validity of any form documents provided (though we strive to offer useful templates). All real estate transactions carry risk, and you agree that you understand those risks. Aloha My Home does not guarantee you will find a buyer or seller, obtain a certain price, or that any buyer can obtain financing. We also do not guarantee continuous or error-free operation of the Platform. (See Section 8 on Disclaimers.)

1.5 Fair Housing and Non-Discrimination: Aloha My Home is committed to fair housing principles. We prohibit any discrimination in the use of our Platform. All Users must comply with the Fair Housing Act and other applicable anti-discrimination laws, which make it illegal to discriminate in the sale or rental of housing on the basis of race, color, religion, sex, national origin, familial status, disability, or other protected characteristics. You agree not to post or engage in any content or conduct that violates these laws or our policies (for example, stating a preference for buyers of a certain race or excluding offers from people with children is prohibited). We may remove content or suspend users for discriminatory behavior (details are in the Marketplace Conduct Guidelines). Aloha My Home itself does not discriminate and operates the Platform in a manner consistent with fair housing laws.

2. Eligibility and Account Registration

2.1 User Eligibility: You must be at least 18 years old and capable of entering into a binding legal contract to use the Aloha My Home Platform. The Platform is intended for use by adults in the United States. By registering or using the Services, you represent that you are 18 or older, and that all information you submit is truthful and accurate. If you are registering on behalf of a business or another person (for example, you are a real estate agent or attorney signing up to assist a client), you represent that you have the authority to bind that entity or person to these Terms, and you will ensure that they comply with the Terms. We do not knowingly allow minors to use the Platform, and no one under 18 may provide any personal information.

2.2 Account Registration: To access many features (like messaging sellers, scheduling showings, or listing a property), you will need to create an account. You agree to provide accurate, current, and complete information during registration and at other times when using the Platform, and to update it as needed. This includes your name, contact information, property ownership details (if listing), etc. You may not impersonate anyone or create an account using someone else’s name or information. You are responsible for maintaining the confidentiality of your account login credentials. Do not share your password with others. You agree to notify us immediately at [email protected] if you suspect any unauthorized use of your account or security breach. You are responsible for all activities that occur under your account. We reserve the right to suspend or terminate accounts that we believe are misused, compromised, or in violation of these Terms.

2.3 Account Types: There may be different account types for sellers, buyers, or real estate professionals. For example, if you are a Seller, you will have the ability to create property listings and receive offers; if a Buyer, you can schedule showings and submit offers; an Agent or Other Professional may use the Platform on a client’s behalf with permission. Regardless of type, each user is bound by these same Terms. An agent using the Platform for a client must still create an account in their own or their brokerage’s name (or the client’s account with permission) and is subject to all user responsibilities herein. Account Transfer: You may not transfer or sell your Aloha My Home account to another party. If you are no longer the owner of a listed property (e.g., you decided not to sell or you hired an agent outside the Platform), you must cancel or close your listing rather than transfer the account.

2.4 Identity Verification: Aloha My Home may, in its discretion, require identity or ownership verification measures. For example, we may ask you to verify your email or phone, upload a government ID, or prove that you own a property you wish to list (such as providing a deed or tax record). We may also use third-party verification services. You agree to comply with any such requests and that all information you provide to verify identity or property ownership will be true and correct. If you do not pass our verification procedures, we may limit or deny use of the Platform. However, we do not guarantee the identity of any user. Users are encouraged to exercise due diligence and caution in their interactions.

2.5 Communications and Notices: By creating an account, you consent to receive communications from us electronically, such as by email or through in-app notifications. These communications include account-related notices, legal disclosures, and promotional messages (consistent with our Privacy Policy and applicable law). You can control some marketing emails through your account settings or by using the “unsubscribe” link in emails. However, you agree that all legal notices (including any notices regarding breaches or changes to these Terms) will be provided electronically, and that such notices satisfy any requirement that they be in writing.

3. Using the Platform – User Responsibilities

3.1 Platform Purpose – Direct Buyer/Seller Transactions: Our Platform is designed to facilitate direct communication and transactions between buyers and sellers of real estate. If you are a Seller, you can use Aloha My Home to list your property, communicate with potential buyers, schedule showings, receive offers, negotiate, and coordinate closing arrangements. If you are a Buyer, you can browse property listings, request showings, ask questions, make offers, and proceed toward closing on a property. Any actual sale/purchase contract is directly between the Seller and Buyer. Aloha My Home is not a party to your real estate purchase agreement. We provide the tools to create and sign a contract (for example, a standardized purchase agreement form), but the agreement itself is between the Buyer and Seller. You are responsible for ensuring any contract you enter is legally valid and for fulfilling your obligations (such as completing the sale, securing financing, or paying agreed costs). We do not guarantee performance by either party – e.g., we cannot force a buyer to deposit earnest money or a seller to convey title.

3.2 Compliance with Laws: You agree to comply with all applicable laws and regulations when using Aloha My Home and conducting any real estate transaction. This includes real estate laws, contract laws, anti-fraud laws, fair housing laws, privacy laws, and any state-specific regulations for FSBO transactions. For example, Sellers are responsible for providing any required disclosures (such as lead-based paint disclosures for homes built before 1978, or state-mandated property condition disclosure forms) to Buyers as required by law. The Platform may offer guidance or templates for certain disclosures, but we do not ensure compliance – that is up to you. You must also comply with any state or local licensing requirements if they apply (for instance, if you are an investor selling multiple properties, ensure you are not violating any brokerage or dealer licensing rules). Do not use the Platform for any illegal transactions, such as property sales intended to launder money or evade taxes. We reserve the right to report any suspicious activity to authorities.

3.3 Accurate Information: All information you provide on the Platform must be truthful and accurate to the best of your knowledge. This includes property listings (description, price, photos, address, disclosures, etc.), profile information, offers (e.g., stating you are pre-approved if you are not is prohibited), and communications with other users. You must not post false, misleading, or fraudulent information. Sellers, for example, should not misrepresent a property’s features or condition, and Buyers should not misrepresent their identity or financial qualifications. If information changes (for example, you find out about a material property issue, or a buyer’s financing falls through), you should promptly update the relevant parties. Aloha My Home is not responsible for verifying user content for accuracy, so all users rely on each other’s information at their own risk. Misrepresenting material facts in a real estate transaction can have serious legal consequences, including contract termination or fraud liability – don’t do it.

3.4 User Content and License: When you post content on the Platform (“User Content”), such as property descriptions, photos, price, comments, messages, or profile information, you retain ownership of that content. However, you grant Aloha My Home a worldwide, royalty-free, non-exclusive license to use, reproduce, display, modify (e.g., resize photos), transmit, and distribute your content as needed to operate and promote the Platform. For example, we may display your property photos to prospective buyers, include your listing in marketing emails, or share listing details on partner sites. This license lasts for as long as your content is on our Platform and for a reasonable period thereafter (for backup, legal compliance, etc.). You represent and warrant that you have all necessary rights to the content you post (for instance, you took the photos or have permission to use them, and posting them will not infringe anyone’s rights). Do not upload content that you don’t have the right to use. We do not claim ownership of your content, and if you delete content or terminate your account, we will cease public display of that content (though archived copies may remain on our servers or with service providers, and the license continues for such copies).

3.5 Content Standards: All User Content must meet our Content Standards, which are designed to keep the Platform safe and lawful. In summary, you agree NOT to post or transmit any content that:

is illegal or encourages illegal activity (e.g., offers to engage in fraud, discrimination, or other unlawful acts);

is defamatory, harassing, threatening, or abusive toward others;

is obscene, pornographic, or otherwise offensive (no adult content, hate speech, or graphic violence);

contains discriminatory language or preferences based on protected characteristics (race, religion, gender, etc.) in violation of law or our policies;

infringes intellectual property rights of others, such as by posting photos or text you copied from someone else without permission;

violates others’ privacy or publicity rights (e.g., posting someone’s personal contact info or photo without consent);

is fraudulent or misleading, or could deceive others (e.g., a false claim about a property or your identity);

includes unsolicited advertising or spam, chain letters, or pyramid schemes;

contains or links to malicious code, viruses, or anything that could harm the Platform or users’ systems;

impersonates any person or entity, or falsely states or misrepresents an affiliation with someone (don’t pretend to be another user, a Aloha My Home staff member, etc.); or

gives the impression that it comes from or is endorsed by Aloha My Home or another entity if that is not true.

We reserve the right (but have no obligation) to remove or modify any content that we believe violates these standards or any terms, or that we deem otherwise objectionable, in our sole discretion. We may also terminate or suspend accounts for serious or repeated violations. However, we do not pre-screen all content and cannot guarantee that all inappropriate content will be removed. Use caution and understand that you might encounter content from other users that is inaccurate or objectionable. We are not liable for user-posted content or any action or inaction regarding such content.

3.6 Prohibited Activities: In addition to the content standards, you agree not to misuse the Platform in any way. Specifically, you will NOT:

Violate any law or regulation in connection with your use of the Platform or a transaction (including real estate regulations, export controls, sanctions, anti-money laundering laws, etc.).

Exploit or harm minors or vulnerable persons in any way, or collect personal information of other users without consent.

Send spam or unsolicited commercial messages to other users. You may not use our messaging tools to send mass solicitations or advertising unrelated to buying/selling that specific property.

Harass, intimidate, or stalk any other user. Treat others with respect and professionalism.

Attempt to circumvent or disable any security or technological measures on the Platform. This includes not trying to hack, DDOS, or disrupt the Platform’s normal functionality.

Use any robot, scraper, crawler, or other automated means to access or extract data from the Platform for any purpose (except as may be allowed under a documented API with our permission). Mass scraping of listings or users is prohibited.

Overload or interfere with our systems. For example, do not initiate actions that impose an unreasonable load on our infrastructure, and do not distribute viruses, Trojan horses, worms, or other harmful code.

Bypass any access controls or account limitations. Do not create multiple accounts to get around account suspensions or to abuse promotional programs.

Post others’ personal or contact information in public areas of the Platform. For instance, as a Seller, do not include your phone number, email, or physical address in a listing’s public description or photos. Use our internal tools for initial contact and showing scheduling. (Property addresses may be handled via the listing fields and mapping features as intended, but avoid posting it in a description text box if not appropriate.) This rule is to encourage all communication to go through the Platform at least until a certain stage, for your safety and to prevent circumvention. Similarly, Buyers should not share their direct contact info in initial messages. Aloha My Home provides secure communication tools; exchanging contact information can occur when necessary (for example, at the stage of preparing the official contract or coordinating a closing) but soliciting contact off-platform too early is against our terms.

Attempt to negotiate or complete sales outside the Platform to avoid our fees (a practice known as “off-platform” or circumvention). This is a material breach of our terms. (See Section 5.3 on Non-Circumvention in the Payment Terms.) In short, if you learned of a buyer or property through Aloha My Home, you must not purposely finalize that transaction outside of Aloha My Home’s process.

Misrepresent your affiliation with Aloha My Home. You are not our agent, partner, or employee simply by using the Platform, so do not claim to speak for us or imply endorsement.

Reverse engineer or copy our software or use the Platform for any competitive purpose. You shall not harvest data to create a competing service, and you shall not frame or mirror our site without permission.

Violation of any of these prohibitions may result in immediate account termination and other legal action. Some prohibited uses (such as discrimination, fraud, or hacking) may also carry civil or criminal penalties under law, which you could be subject to. We reserve the right to report any violations to law enforcement or regulators as appropriate.

3.7 Platform Changes and Availability: We reserve the right to modify or discontinue any part of the Platform or any feature at any time, without prior notice. We are constantly improving our Services, so features may be added, changed, or removed. We also do not guarantee that the Platform will be available at all times. There may be occasions when the Platform is interrupted for maintenance, upgrades, emergency repairs, or due to failure of telecommunications links and equipment. We will not be liable if for any reason the Platform (or any features) are unavailable at any time or for any period. However, we will try to give advance notice of any significant downtime when feasible.

4. Payments, Fees, and Non-Circumvention (See also Payment Terms document)

4.1 Aloha My Home Service Fee: Listing a property, registering, and making offers on Aloha My Home is free. We charge a flat service fee only when a sale closes successfully. Specifically, if you are the Seller of a property that is sold via our Platform, you agree to pay Aloha My Home a platform fee in the amount stated on the website at the time of closing (settlement) for that transaction (unless a different fee is explicitly agreed in writing or as shown for your account). This flat fee remains the same regardless of the property’s price (e.g., a $300,000 home or a $1,000,000 home would each incur the same service fee). We believe this saves you potentially tens of thousands compared to traditional agent commissions. Buyers using the Platform also pay a flat service fee to Aloha My Home, unless explicitly stated otherwise (the Seller covers the platform fee out of their sale proceeds by default). The platform fee does not include third-party closing costs such as title insurance, escrow fees, government recording fees, transfer taxes, or any fees charged by lenders or attorneys – those are separate and typically handled in your closing settlement.

4.2 How Fees Are Collected: The platform fee is generally collected through the escrow/title company as part of the closing settlement statement. By using Aloha My Home, you agree to execute any documents or instructions necessary to ensure our fee is paid at closing. Typically, the settlement agent will list “Aloha My Home – Platform Fee $995” on the seller’s closing statement as a line item deducted from the seller’s proceeds, and will disburse that amount to us. You authorize Aloha My Home to communicate with the chosen title/escrow company to include this fee in the closing paperwork. You also authorize the title company to remit payment of the fee directly to us out of the closing funds. If for some reason the platform fee is not included in the settlement, or the closing agent will not collect it, you (the Seller) remain responsible for paying it immediately upon closing (we will provide an invoice with due date in such cases). We may require, before or at the time a purchase agreement is signed, that the parties sign a separate fee acknowledgment or escrow instruction to the title company confirming the fee payment.

If a transaction does not close, no platform fee is owed. “Closing” or “settlement” is defined as the successful transfer of title from Seller to Buyer and the disbursement of funds. If a sale falls through prior to that (even if a contract was signed), Aloha My Home does not charge the fee. If for any reason we collected a fee for a sale that fails to consummate, we will refund that fee. Our philosophy is “Don’t pay until you close,” and we stand by that.

4.3 Other Charges: Creating an account and basic use of the Platform is free. Aloha My Home does not currently charge any subscription or listing fee. However, we reserve the right to introduce new premium services or optional features that may involve fees (for example, enhanced listing promotions, home photography services, etc.) in the future. Any such fees would be clearly disclosed and optional. You would not be charged for anything without choosing to opt-in. Additionally, Aloha My Home may offer discounts or promotions on the standard platform fee from time to time. For example, we may offer a military discount (currently, 5% off the fee if one party is a military service member, and 15% off if both buyer and seller are service members). Any such discount is subject to eligibility verification and the terms on our site. We reserve the right to modify or discontinue promotional discounts. Unless explicitly stated, only one promotion can apply per transaction.

4.4 Non-Circumvention Agreement: By using Aloha My Home, you agree not to circumvent the Platform in any manner that avoids the platform fee. Specifically, if you are introduced to a counterparty (buyer or seller) through Aloha My Home, you shall not intentionally complete a property sale with that party outside of Aloha My Home to evade paying the Platform Fee. This means you should not, for example, find a buyer via our Platform and then agree privately to cancel your Aloha My Home listing and close the sale offline or through another service just to avoid our fee. We understand that sometimes deals don’t work out, but if you do close a sale with someone you met here, our fee is due. This non-circumvention period extends for 12 months from the time you last interacted with a party on our Platform. In other words, if within 1 year of a buyer-seller introduction via Aloha My Home you complete a sale of the same property with that buyer (or any entity or person acting on their behalf), it will be considered a Platform-facilitated sale and the fee is due. (We reserve the right to waive or reduce the fee in special circumstances – but any waiver must be explicit and in writing.)

4.5 Enforcement: If we suspect that you have circumvented or plan to circumvent our fee, we may take action including suspending or terminating your account. We also reserve the right to invoice you for the Platform Fee plus reasonable costs if we discover circumvention after the fact. By agreeing to these Terms, you acknowledge that the platform fee is a crucial part of our business model that enables us to offer low-cost services, and you agree not to undermine this model. A violation of this Section is a material breach of the Terms and may result in legal action. We’d rather have your cooperation than have to enforce this – if you’re unsure or are considering an outside arrangement, please discuss with us. In some cases we may allow an “opt-out” for a negotiated fee (similar to how some freelance platforms allow a buyout), but that would need to be agreed in advance.

4.6 Payment Processing: Aside from closing through escrow, Aloha My Home may use third-party payment processors (such as Stripe, PayPal, or banking partners) to handle any payments directly on the Platform (for example, if in the future we handle credit card payments for services, or if we ever facilitate an earnest money deposit service). If so, you may be required to agree to the terms of service of those payment processors (which would be provided to you) and you authorize us to share relevant information with them to the extent needed to process your payments (see Privacy Policy). We do not store your financial account details on our servers; rather, that information is handled by the secure third-party processor.

4.7 Taxes: The platform fee is a fee for services and is not a commission on the sale of real estate. You, however, are responsible for any taxes that might be applicable to the transaction or the fee. For instance, if any state or local sales taxes, use taxes, or similar indirect taxes are required on services like ours, we may add those to the fee or the closing settlement as required by law. Likewise, the sale of your property itself may have tax implications (like transfer taxes, capital gains, etc.), which are solely your responsibility. Aloha My Home will not withhold or pay any property transfer taxes or income taxes on your behalf. Consult your tax advisor if needed.

4.8 No Refunds After Closing: Once a transaction has closed and our platform fee has been paid, that fee is generally non-refundable, except in cases of mistake or if the closing is later legally invalidated. Our service was rendered by facilitating the introduction and process up to closing, so even if you later have post-closing disputes or buyer’s remorse, the fee remains earned. If a closing is rescinded or invalidated by a court (very rare), we will assess refunds on a case-by-case basis.

4.9 Chargebacks and Collections: If you authorize a payment (or it’s in settlement) to us and later dispute it without valid cause (e.g., initiating a credit card chargeback for a legitimate fee), we reserve the right to dispute the chargeback and to terminate your account. If any amounts due to us are not timely paid, we may refer them to collections. You agree to pay any reasonable collection costs, attorneys’ fees, and interest for overdue amounts, except where prohibited by law.

5. Termination of Use

5.1 By You: You may stop using the Platform at any time. If you wish to delete your account, you may contact us at [email protected] or use any available account deletion feature. Keep in mind that if you have active transactions (e.g. you’re in contract on a property), walking away could have consequences outside our Platform (breach of contract with the other party). Simply deleting your account does not terminate any purchase agreement you entered with another user – you’d have to handle that according to the contract and law. Also, certain data may be retained for legal or security reasons as detailed in our Privacy Policy.

5.2 By Aloha My Home: We may suspend or terminate your account or access to the Platform at any time, for any reason, with or without notice, at our sole discretion. We are especially likely to do so if we believe you have violated these Terms (or any incorporated policy) or if you pose a risk to us or others. For example, misusing the site, engaging in fraud, repeated cancellations, harassment, or non-payment of fees are all grounds for termination. Where reasonable, we will provide you notice of the termination or suspension. Termination of access may involve disabling your account and barring you from future use.

5.3 Effect of Termination: If your account is terminated (by you or us), you no longer have a right to access the Platform or any of your content (so make sure you have copies of any needed transaction documents). However, any pending obligations you have will survive. For instance, if you owe a platform fee for a transaction that closed before termination, you still owe that fee. If you are in a signed purchase contract at the time of termination, we may in some cases keep the account active through closing or provide data to the other party to facilitate completion – we won’t leave buyers/sellers stranded mid-transaction without trying to help. Provisions of these Terms that by their nature should survive termination (such as indemnification, limitation of liability, arbitration agreement, etc.) will continue to apply even after your account is closed.

6. Intellectual Property and DMCA (See also our Copyright & IP Policy)

6.1 Our Intellectual Property: The Aloha My Home Platform (including our website design, software code, logos, trademarks, content we write, and compilations of user listings/data) is protected by copyright, trademark, and other intellectual property laws. Aloha My Home and our logo are our trademarks/service marks. You may not use our name or logos in any way not permitted by us. We grant you a limited, revocable, non-transferable license to use our Platform for its intended purpose (buying/selling homes) as a user, subject to these Terms. You may not reproduce, distribute, create derivative works from, publicly display, or reverse engineer any part of our Platform except as authorized by us. If you want to quote or share something (like sharing a listing on social media), use provided share features or ask permission if needed. Any rights not expressly granted to you are reserved by Aloha My Home and its licensors.

6.2 User Content License to Us: As noted in Section 3.4, by posting content on our Platform, you give us the right to use it for operating and promoting the services. You also agree that we may adjust or remove your content as per our content moderation rights. Apart from that license, you retain all rights to your content. If you believe someone else’s content on our site infringes your rights (copyright, trademark, etc.), see below.

6.3 DMCA – Copyright Infringement Claims: If you believe that any content on the Platform infringes your copyright, you may submit a DMCA takedown notice to us. We respect intellectual property rights and comply with the Digital Millennium Copyright Act (DMCA). Your notice must be a written communication that includes the following:

Identification of the copyrighted work you claim is infringed (or a representative list if multiple works).

Identification of the material that is claimed to be infringing and enough information for us to locate it on our Platform (such as the URL of the listing or image).

Your contact information (name, mailing address, telephone number, and email).

A statement that you have a good-faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law.

A statement, under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner’s behalf.

Your electronic or physical signature (typing your full name at the end of the email is acceptable as an electronic signature).

Please send this notice to our designated Copyright Agent at:

Copyright Agent – Aloha My Home, LLC
Email: [email protected]
Address: 12218 Redwood Court, Woodbridge, VA 22192, USA
Phone: (703) 495-3251

Subject line: “DMCA Notice – Copyright Infringement”.

Upon receiving a proper DMCA notice, we will promptly investigate and, if appropriate, remove or disable access to the allegedly infringing content. We will notify the user who posted the content (the “alleged infringer”) so they have the opportunity to send us a counter-notification if they believe there's been a mistake.

6.4 DMCA Counter-Notice: If you (a user) receive a notification that your content was removed due to a DMCA complaint, and you believe it was wrongfully taken down (for example, as a result of a misidentification or fair use), you can send us a counter-notice. Your Counter-Notice must be in writing and include:

Identification of the content that was removed and the location where it appeared before removal (e.g., the specific URL or listing ID).

A statement under penalty of perjury that you have a good-faith belief that the content was removed or disabled as a result of mistake or misidentification of the material to be removed.

Your name, address, and telephone number, and a statement that you consent to the jurisdiction of the Federal District Court for the judicial district in which your address is located (or if outside the US, for the District of Columbia), and that you will accept service of process from the person who provided the DMCA notice or an agent of such person.

Your electronic or physical signature.

Send counter-notices to the same contact info above (Attn: Copyright Agent). If we receive a valid counter-notice, we may restore the content in 10 business days unless the original complainant notifies us that they have filed a court action to restrain the user from infringing.

6.5 Repeat Infringers: Aloha My Home will, in appropriate circumstances, terminate users who are repeat infringers of intellectual property rights. If you repeatedly post content that violates others’ copyrights or trademarks, you risk losing your account.

6.6 Trademark and Other IP Claims: If you believe content on the Platform infringes your trademark or other intellectual property (aside from copyright), please email us at [email protected] with the details of your claim (including proof of your rights such as registration certificates, and the location of the infringing use). We take these concerns seriously and will review them. The process for non-copyright IP may not be the same as DMCA, but we will respond as law requires and, if we deem necessary, remove or disable the offending content.

6.7 User Feedback: If you provide suggestions, ideas, or feedback to us about the Platform (e.g., feature requests or bug reports), you agree that we can use or ignore that feedback without restriction or compensation to you. You hereby grant us a perpetual, sublicensable license to use any feedback you provide, for any purpose.

7. Privacy and Data

Your privacy is very important to us. Our Privacy Policy explains what personal information we collect, how we use and share it, and your rights regarding your data. By using the Platform, you consent to the collection and use of information as outlined in the Privacy Policy. Key points: We collect information you provide (like your name, contact info, property details), data from your use of the site (like search queries, messages, device info, cookies), and information from third parties if needed (like verification services). We use this information to provide and improve the service – for example, to facilitate transactions, send notifications, prevent fraud, and personalize your experience. We share data only as needed – primarily with other users in a transaction (buyers and sellers will obviously share some information with each other when engaged in a deal), with service providers (like our cloud hosting, email provider, analytics tools), with third-party services you opt to use (like a title company or mapping service), or if required by law. We employ security measures to protect your data, but we cannot guarantee 100% security. More details (including cookies and tracking, international data transfers, and user rights like access or deletion) are in the Privacy Policy document. If you do not agree with our data practices, do not use the Platform. If you have questions, contact us as specified in the Privacy Policy.

8. Disclaimers

8.1 “As-Is” Service: Aloha My Home provides the Platform and Services on an “as is” and “as available” basis, without warranties of any kind. To the fullest extent permitted by law, we disclaim all warranties, express or implied, regarding the Platform and any transactions or outcomes through the Platform. This includes, but is not limited to, implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that: (a) the Platform will be secure, uninterrupted, error-free, or meet your requirements; (b) the information on the Platform (including any property listings, valuations, or advice articles) is accurate, complete, or useful; or (c) any transaction will successfully close or meet your expectations. Use of the Platform is at your own risk.

For example, we do not guarantee that a listed property is as described by the seller, or that a buyer actually has the funds to purchase – those are between the users. Any guidance we provide (like pricing tools or automated recommendations) is general and for convenience; you rely on it at your discretion. You should use your own judgment and perhaps consult professionals for important decisions. The Platform may experience technical issues or downtime; we do not guarantee it will be available at any given moment. We also cannot guarantee the security of data transmitted via the internet, though we take precautions.

8.2 No Liability for User Conduct or Third Parties: We make no representations or warranties about any users you interact with or any third-party services. We are not responsible for the actions or omissions of users, whether online or offline. That means we won’t be liable if, for instance, a seller fails to disclose a defect or a buyer behaves inappropriately at a showing. Any dispute between users is solely between those users, though we might try to facilitate communication or resolution (see Disputes section). Likewise, if you follow links to third-party websites or use third-party tools via our Platform, we are not responsible for those – they are outside our control. We do not guarantee any third-party content (like a map from Google, or data from a county records API) for accuracy or availability.

8.3 No Professional Advice: Aloha My Home is not giving you legal, real estate, or financial advice. Any information available through the Platform or provided by our staff (via help articles, customer support, or automated tools) is for general informational purposes and should not be relied upon as professional advice. For example, while we might provide a standard purchase agreement template, we are not your attorney – you use it at your own risk and should consider having a lawyer review any contract. Similarly, any information on how to negotiate or suggested language for contingencies is not tailored to your situation. Always use your own judgment and consult licensed professionals as needed. You acknowledge that any reliance on information from the Platform or Aloha My Home personnel is at your own risk, and you will not hold us liable for any outcomes from following such information.

8.4 Interactions and Safety: You are solely responsible for your interactions with other users. Be cautious and exercise common sense, especially when meeting in person for showings or inspections. We do not conduct criminal background checks or credit checks on users (at least not at this time), and we do not personally verify every detail users provide. We cannot guarantee that user identities or property listings are valid. Please take appropriate precautions – for example, when visiting a home, consider letting someone know where you’ll be, or meeting in daylight. If something seems suspicious (like a fraudulent listing or a user asking for money outside of closing), please report it to us.

8.5 System Limitations: Email and messaging systems are not foolproof. Important notices related to transactions should ideally be handled through the Platform or confirmed receipt. We’re not responsible if an email or message is not read by the recipient or caught in spam filters, etc. Also, electronic signatures via our Platform (if provided) are generally valid, but if a court or entity doesn’t accept them, we aren’t liable for that – though this scenario is unlikely, you might have to re-sign on paper.

8.6 Additional Disclaimers: Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain damages. To the extent that those laws apply to you, some of the disclaimers or limitations in these Terms may not apply. In such cases, our warranties and liabilities will be limited to the minimum allowed by law.

9. Limitation of Liability

9.1 Limited Liability: To the fullest extent permitted by law, Aloha My Home and its affiliates, officers, employees, agents, and partners will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses, arising out of or related to your use of (or inability to use) the Platform, or any interactions or transactions with other users. This is true even if we have been advised of the possibility of such damages.

9.2 Cap on Damages: In no event shall Aloha My Home’s total cumulative liability to you for any claims arising out of or relating to this Agreement or the use of the Platform exceed the greater of: (a) the total amount of fees you paid to us in the 12 months prior to the claim (if any), or (b) USD $100. This means if you have not paid any fees (e.g., you never closed a transaction and just used the free parts of the site), our liability would be capped at $100. If you did pay the Service Fee for a closed sale, our liability for anything related to that transaction or our services would be capped at that Service Fee (or slightly more if other small fees were paid).

This limitation applies to all claims of any kind, whether based on warranty, contract, tort (including negligence), strict liability or any other legal theory. For example, if you sue us for misrepresentation because of something on a listing and win, the maximum you could get from us is $100 or the fees you paid us, whichever is greater, and you cannot get consequential damages like lost resale value or pain and suffering from a failed deal.

9.3 Exceptions: Nothing in these Terms is intended to exclude or limit liability that cannot be excluded under law. This includes liability for death or personal injury resulting from our negligence or for our fraud or fraudulent misrepresentation, or any other liability which by law cannot be limited or excluded. But absent such required liability, the limitations above stand. Some states do not allow the exclusion or limitation of liability for incidental or consequential damages, so the above limitation may not fully apply to you. In those states, our liability is limited to the maximum extent permitted by such state law.

9.4 Release: You agree that you release Aloha My Home from any claims or liability related to any conduct or content of any user or third-party. This means if you have a dispute with one or more users or a third-party (like a title company or inspector introduced through our Platform), you release us (and our affiliates and employees) from all claims, demands, and damages (actual and consequential) of every kind and nature arising out of or connected with such disputes. For example, if a buyer you met on the Platform damages your property during a showing, that is a matter between you and the buyer, and you agree not to pursue Aloha My Home for any such claim.

10. Indemnification

You agree to indemnify, defend, and hold harmless Aloha My Home, its affiliates, and their respective officers, directors, employees, and agents, from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees and costs) arising out of or in any way connected with: (a) your access to or use of the Platform (including any content you submit, postings in listings, messages, etc.); (b) your breach or alleged breach of these Terms or any policy incorporated herein; (c) your violation of any laws or regulations (for example, if you violated fair housing laws or failed to pay taxes on your sale); (d) any transaction or dispute between you and another user (for instance, if a buyer sues a seller over a misrepresentation and the seller then wants to involve us, the seller would indemnify us if we incur costs); or (e) your negligence or willful misconduct.

We reserve the right, at our own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you (but doing so does not absolve your indemnity obligations). You agree to cooperate with our defense of such claim. You will not settle any claim that involves a payment by or admission of liability by Aloha My Home without our prior written approval.

11. Dispute Resolution and Arbitration (See detailed Dispute Resolution & Arbitration Policy)

Please read this section carefully. It requires most disputes to be resolved by binding arbitration, and on an individual basis (you waive the right to a trial by jury or to participate in a class action), to the extent permitted by law.

11.1 Initial Problem Resolution: We encourage you to contact our support at [email protected] if you have any issues or disputes with Aloha My Home or the Platform. Often, a quick chat or email can resolve concerns. We would appreciate the chance to address your concerns before you resort to formal legal action or arbitration.

11.2 Agreement to Arbitrate: If we cannot resolve a dispute informally, you and Aloha My Home agree that any dispute, claim, or controversy arising out of or relating to these Terms or your use of the Platform shall be settled by binding arbitration on an individual basis, rather than in court. This includes claims based on any legal theory (contract, tort, statute, fraud, misrepresentation, etc.) and requests for relief of any type (including monetary, injunctive, or declaratory relief). The arbitrator – not a judge or jury – will decide the dispute. Arbitration is more informal than a lawsuit in court and typically uses a neutral arbitrator instead of a judge or jury, allows for more limited discovery than court, and is subject to very limited review by courts.

This agreement to arbitrate is governed by the Federal Arbitration Act (FAA) and evidences a transaction in interstate commerce. You and Aloha My Home expressly waive the right to a trial by jury or to participate in a class action for any covered dispute. However, as set forth below, you may opt out of this arbitration agreement within 30 days of agreeing to these Terms, and there are certain exceptions where this arbitration agreement does not apply.

11.3 Scope: This arbitration agreement applies to all users in the United States or its territories. It covers all disputes between you and Aloha My Home (and/or its affiliates, officers, directors, employees, agents) that arise out of or relate to your use of the Platform or these Terms, except for a limited few exceptions listed in 11.4. It is intended to be broadly interpreted. For example, it includes disputes about the validity or enforceability of this arbitration clause, privacy or data breach claims, and claims relating to representations made by Aloha My Home. It also includes claims that arose before you accepted these Terms (such as claims related to earlier conduct on the Platform) and after termination of your use. If a claim is subject to arbitration under this section, it shall be arbitrated on an individual basis regardless of whether it is alongside claims under any other legal theory. The arbitrator has the authority to decide any threshold questions, such as issues relating to the scope or enforceability of this arbitration agreement (except as otherwise provided by law).

11.4 Exceptions: (a) Small Claims: Either party may choose to bring an individual action in small claims court (if the claim qualifies) instead of arbitration. (b) Intellectual Property: Disputes relating to intellectual property rights (such as trademarks, trade dress, domain names, trade secrets, or patents) are not subject to arbitration. For example, if you misuse our trademarks and we need to seek an injunction, we can choose to go to court. (c) Injunctive Relief for Unlawful Access: If you access the Platform in an unauthorized manner (e.g., hacking, scraping in violation of these Terms), we or you may file a lawsuit for injunctive relief in a court of law to stop such unauthorized use (since arbitration may take time). (d) Legal Compliance: Any other exceptions as mandated by applicable law (for instance, certain claims under a particular statute that are by law not arbitrable). In addition, if a law (like a recent federal law regarding sexual assault/harassment claims) prohibits arbitration of a certain type of claim, such law governs.

11.5 Class Action Waiver: All claims must be brought on an individual basis, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate more than one person’s claims or otherwise preside over any form of a representative or class proceeding. You understand and agree that by entering into this agreement, you and Aloha My Home are each waiving the right to a jury trial or to participate in a class action for most disputes. If this class action waiver is found unenforceable, then the entirety of the arbitration agreement shall be null and void for that dispute, and it will be handled by a court (not as a class action, but the waiver failing implies arbitration cannot be compelled).

11.6 Arbitration Rules and Forum: The arbitration will be administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules (referred to as the “AAA Rules”), except as modified here. If the AAA is unavailable or unwilling to administer, the parties shall agree on an alternative reputable arbitration provider or can ask a court to appoint an arbitrator pursuant to 9 U.S.C. §5. The AAA Rules are available at www.adr.org or by calling 1-800-778-7879. Arbitration Fees: If you are an individual using the Platform for personal or household use, the AAA’s Consumer Rules will apply. We will pay all AAA filing, administrative, and arbitrator fees for any arbitration that we commence. If you initiate arbitration, AAA rules will govern payment of fees, but we will reimburse your portion of the arbitration fees (filing fee) in excess of the normal filing fee for a lawsuit in the court of general jurisdiction in the state where you reside, unless the arbitrator finds your claims are frivolous or brought in bad faith. Each side bears their own attorneys’ fees, unless the arbitrator awards fees under applicable law.

Arbitration Location: You may choose to have the arbitration conducted by telephone, video conference, based on written submissions, or in person in the county where you live or another mutually agreed location. If in-person, it will be in a location reasonably convenient for both parties, taking into account ability to travel. If we cannot agree, the arbitrator will decide the location. Arbitrator’s Authority: The arbitrator shall follow these Terms and can award the same individualized damages and relief as a court (including injunctive relief or statutory damages to the extent required), but only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by that party’s individual claim. The arbitrator’s decision will be confidential and in writing, and will provide a brief statement of the arbitrator’s essential findings and conclusions. The arbitrator’s award is binding and may be entered as a judgment in any court of competent jurisdiction.

11.7 Opt-Out Right: You have the right to opt out of the arbitration agreement and class waiver in this Section by sending us a written notice of your decision to opt out. If you do so, neither you nor Aloha My Home can force the other to arbitrate. To opt out, you must send a written notification via email to legal@ within 30 days of first agreeing to these Terms (i.e., within 30 days of creating your account or first use of the Platform). Your email must be from the address associated with your account and must include your full name and a clear statement that you want to opt out of the arbitration agreement. Alternatively, you may mail a letter to: Aloha My Home, LLC – Legal/Arbitration Opt-Out, 12218 Redwood Court, Woodbridge, VA 22192. The letter must be postmarked within the 30-day period. If you opt out of arbitration, the other parts of these Terms (including governing law and venue below) still apply. Opting out of this arbitration agreement will not affect any other terms of this contract.

11.8 Governing Law: These Terms and any dispute arising between you and Aloha My Home (whether or not subject to arbitration) shall be governed by and construed in accordance with the laws of the Commonwealth of Virginia, USA, without regard to its conflict of laws principles. However, the Federal Arbitration Act governs the interpretation and enforcement of the arbitration agreement and class waiver.

11.9 Venue for Litigation: If the arbitration agreement is found not to apply to you or a particular claim (because you opted out or it is found invalid or for any other reason), then any judicial proceeding (other than small claims actions) must be brought in the federal or state courts located in the Commonwealth of Virginia (specifically, courts of general jurisdiction in Prince William County, Virginia, or the U.S. District Court for the Eastern District of Virginia). Both you and Aloha My Home consent to venue and personal jurisdiction in Virginia courts for such purposes. You waive any objection to jurisdiction and venue in such courts. This choice of forum does not prevent either party from seeking removal to federal court if allowed, but both sides agree not to seek to transfer venue to another state or country.

11.10 Jury Trial Waiver: To the extent any claim is not arbitrated, the parties waive any right to a jury trial. You understand that you are giving up your right to a jury trial knowingly and voluntarily.

11.11 Limitation Period: Any claim you may have against Aloha My Home must be brought within one (1) year after the claim arose; otherwise, your claim is permanently barred. This means if you have a claim, you must file an arbitration demand or lawsuit (if permitted) within 12 months, or the claim will not be allowed. The only exceptions are if a longer period is required by law that cannot be waived, or for claims of intellectual property infringement which may follow the normal statutory limitations.

11.12 Survival: This Arbitration and Dispute Resolution section shall survive any termination of your account or these Terms.

12. General Provisions

12.1 Entire Agreement: These Terms of Use, together with the policies and documents incorporated by reference (Privacy Policy, Cookie Policy, Acceptable Use Policy, Marketplace Guidelines, IP Policy, Third-Party Terms, Payment Terms, and Dispute Resolution Policy), constitute the entire agreement between you and Aloha My Home regarding your use of the Platform, and supersede all prior and contemporaneous agreements, proposals, or representations, written or oral, concerning its subject matter. No oral or written information or advice given by Aloha My Home, its agents, or employees shall create any additional warranties or in any way increase the scope of the obligations under these Terms.

12.2 Changes to Terms: We may update or revise these Terms from time to time. If we make material changes, we will notify you through the Platform or via email, and we will update the “Last Updated” date at the top. Your continued use of the Platform after updated Terms are posted (and effective) constitutes your acceptance of the changes. If you do not agree to the revised Terms, you must stop using the Platform and, if applicable, cancel your account. For any changes to the arbitration agreement or class action waiver, we will seek your explicit consent unless the changes are to the contact information of the arbitration providers or minor edits.

12.3 No Waiver: Our failure to enforce any right or provision of these Terms shall not operate as a waiver of that right or provision. A waiver is only effective if in writing and signed by an authorized representative of Aloha My Home.

12.4 Severability: If any provision of these Terms is held to be invalid, illegal, or unenforceable by an arbitrator or court of competent jurisdiction, that provision shall be enforced to the maximum extent permissible and the remaining provisions of these Terms shall remain in full force and effect. If a particular provision is found unenforceable, the court or arbitrator has authority to modify the provision to make it enforceable while fulfilling its intent to the extent possible.

12.5 Assignment: You may not assign or transfer these Terms (or any of your rights or obligations hereunder) without our prior written consent. We may assign these Terms or any rights hereunder without your consent to an affiliate or in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of our assets. These Terms bind and inure to the benefit of the parties, their successors, and permitted assigns.

12.6 Relationship of Parties: You and Aloha My Home are independent contractors. These Terms and your use of the Platform do not create any agency, partnership, joint venture, employment, or franchise relationship between you and Aloha My Home. You are not authorized to make any representations on our behalf.

12.7 No Third-Party Beneficiaries: These Terms are for the benefit of you and Aloha My Home only. Except as expressly provided in these Terms, no other person or entity has rights under this Agreement as a third-party beneficiary.

12.8 Notices: Aloha My Home may provide notices or communications to you by email (to the address associated with your account), by physical mail (if you’ve provided a mailing address), by postings within the Platform, or through messaging features. You consent to receive electronic communications. You are responsible for keeping your contact info up to date. Official notices to us (such as legal notices or claims) should be sent in writing to:

Aloha My Home, LLC
12218 Redwood Court
Woodbridge, VA 22192
Attn: Legal Department
Email: [email protected]

12.9 Governing Language: These Terms are written in English, and the English version will prevail. Any translations (if provided) are for convenience only.

12.10 Headings: The headings used in these Terms (like “12. General Provisions”) are for convenience and reference only and have no legal effect.

12.11 Force Majeure: Aloha My Home will not be liable for any delay or failure in performance of the Platform or Services caused by circumstances beyond our reasonable control, including but not limited to acts of God, war, terrorism, civil unrest, strikes or labor disputes, pandemics, failure of utility or telecommunications networks, government action, or other force majeure events.

12.12 Contact Us: If you have any questions about these Terms or the Services, please contact us at [email protected] or (703) 495-3251. We value our users and hope to provide a smooth experience for buying and selling your home. Thank you for reading these Terms carefully and for using Aloha My Home!

Privacy Policy

Last Updated: September 16, 2025

Introduction: Welcome to Aloha My Home’s Privacy Policy. Aloha My Home, LLC (“Aloha My Home,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains what information we collect about you when you use our website, mobile app, and services (together, the “Services” or “Platform”), how we use and share that information, and your rights and choices regarding your personal information. We aim to be transparent and to use plain language so you can understand our practices.

By using Aloha My Home, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our practices, please do not use our Services. This policy is incorporated into our Terms of Use. Capitalized terms not defined here have the definitions given in the Terms of Use.

We may update this Privacy Policy from time to time (for example, to reflect changes in law or our Services), and will post the new policy with an updated effective date. We encourage you to review this policy periodically. If changes are significant, we may also notify you via email or within the Platform.

1. Information We Collect

We collect information that you provide to us directly, information automatically collected from your use of the Platform, and in some cases information from third parties. Some of this information may be considered “personal data” or “personal information” under applicable laws (meaning it identifies or relates to you as an individual).

a. Information You Provide Directly: When you use Aloha My Home, you may give us information, including:

Account Registration: When you create an account, we ask for basic registration details like your name, email address, phone number, and a password. If you register as a seller, we may also ask for your property address and some details about the property you plan to list. Buyers may provide their general location or purchasing preferences.

Profile Information: You have the option to provide additional profile details (e.g., a profile picture, a bio, designation if you are a licensed real estate agent, etc.).

Property Listings: If you list a property for sale, you will provide extensive information about that property. This may include the property’s address, price, description, photographs/images, videos, floor plans, the number of bedrooms/bathrooms, square footage, lot size, year built, and other features. You might also provide documents or disclosures related to the property (e.g., inspection reports, homeowner association details). Please avoid including personal contact details in the public description or images – we provide specific fields for necessary contact exchange.

Transactional Information: When you engage in a transaction (e.g., making or accepting an offer, signing a contract through our system), we collect information related to that transaction. This can include offer terms, contract details, and any messages or negotiation terms exchanged. If an offer is accepted, you may provide or confirm information needed for closing (like the legal names for the purchase agreement, or preferred title company).

Communications: If you use our messaging features to communicate with other users (buyers, sellers) or with us (customer support), we will collect and store those communications. This includes chat messages, inquiries on listings, and any feedback you provide.

Identity Verification and Compliance: We may request or receive documents to verify your identity or property ownership (such as a copy of a government ID, utility bill, or property deed). We will note information like your date of birth or address from those documents as needed for verification. We might also collect Social Security Number or Tax ID if needed for payment processing (e.g., issuing a 1099 form, if applicable for any payments).

Payment Information: Currently, sellers pay the platform fee at closing via the title company, so we typically do not directly collect sensitive payment info from you (like credit card or bank details) for the platform fee. However, if you choose to pay any fees directly to us (say, for a premium feature) or if in the future we facilitate earnest money deposits or other payments, we (or our payment processor) would collect payment information such as your credit card number, expiration date, CVV, and billing address, or bank account information for ACH. Such info is usually processed by third-party payment processors and not stored on our servers (see “How We Share Info” below).

Email and Submissions: If you subscribe to our newsletter, blog, or educational materials, we collect your email and any preferences. If you fill out any forms (such as a contact form, survey, or enter a promotion), we collect the information you submit. For example, if you participate in a survey about our services, your responses. If you post a question in our community forums (if any) or comment on a blog post, we collect what you post along with your name (or username).

Other: Any other information you voluntarily provide to us, such as when you respond to user polls, request customer support, or provide feedback. When you contact support, we’ll collect the information you choose to give us (which might include screenshots, account info, or descriptions of the issue).

b. Information We Collect Automatically: When you use our Platform, we (and service providers on our behalf) automatically collect certain information about your device and usage of the Platform through cookies, web beacons, and other tracking technologies. This includes:

Device and Technical Data: We collect details about the device and browser you use to access the Platform. This may include your IP address (and approximate geographic location derived from it), device type (e.g., iPhone, Android, PC), operating system version, browser type/version (e.g., Chrome, Safari), screen resolution, unique device identifiers or advertising identifiers, and similar technical data.

Usage Data: We log usage information such as the pages or screens you view, the dates/times of access, the route by which you navigate the site (e.g., what link you clicked to come to our site), your search queries within the Platform, properties you view or favorite, how long you spend on pages, interaction with features (like clicking buttons or sending messages), and errors or performance issues.

Cookies & Similar Tech: We (or third parties) use cookies and similar technologies (like pixel tags, local storage, and SDKs in apps) to collect and store information. Cookies are small text files placed on your device to remember your preferences and activity. They help us recognize you, remember your preferences (such as saved searches), and understand usage. We use different types of cookies for different reasons:

Essential Cookies: These are necessary for our site to function, e.g., to stay logged in, or load core features.

Analytical/Performance Cookies: These help us see how users navigate the site, which pages are popular, what site or ad you came from, etc., so we can improve our service. We use tools like Google Analytics which use their own cookies. The information collected is typically aggregated and doesn’t directly identify individuals (we get reports like “X page had 100 visits”).

Functional Cookies: These remember choices you make to give a more personalized experience, e.g., your preferred language or region.

Advertising/Targeting Cookies: If we ever display advertising or use retargeting, these cookies would be used to show you relevant ads on our site or others, and limit how often you see an ad. For instance, we might later use Facebook Pixel or Google Ads cookies to promote our service to people who have visited our site. (As of the latest update, we primarily focus on our marketplace service rather than third-party ads, but we reserve the right to use these in the future with proper notice.)

Location Information: Aside from the IP-based location, if you use our mobile app (if we have one) and allow location permissions, we might collect precise geolocation data from your device (for example, to show nearby listings or calculate distances). You can control location access via your device settings.

Logging and Analytics: Our servers keep logs of requests, which include technical data and usage info as above. We may use third-party analytics (like Google Analytics, mentioned) and possibly session replay tools (which record how you interact with our site to help find UI issues – though if used, we’d ensure sensitive fields are masked).

Do Not Track: Currently, our site does not respond to “Do Not Track” browser signals, because there is no standard for how to interpret them. You can manage cookies as described in our Cookie Policy (see below).

For more details on cookies, see our Cookie Policy section. You can also refer to  for categories of cookies and  regarding how long they last, etc.

c. Information from Third Parties: In some cases, we obtain information from third-party sources:

Service Providers: If we use verification services (for identity or credit), they might provide results (e.g., confirmation that an ID is valid, or a credit score if a feature required it). If a title company or other partner reports back closing confirmation or any issues, we collect that.

Social or Single Sign-On: If we allow sign-up through Google, Facebook, or another account, we would get information from them (like your name and email, as permitted by you and that platform) to create your account. That information will be treated according to this policy once we have it.

Public Records and Listings: For instance, we might integrate with MLS data or public property records to pre-fill some info on a listing (with your consent). If we pull in data like property tax assessments, recent sale history, neighborhood info, etc., those are third-party data we display to enhance listings.

Referral Programs and Affiliates: If someone refers you to our Platform or you interact with our social media or advertising, we might receive certain info. For example, if you sign up via a referral link, we may know which user or campaign referred you.

Third-Party Cookies: As mentioned, third-party analytics and ad partners may provide us with aggregate insights (like demographics or interest categories) based on your interactions with our site or other sites (this ties into advertising cookies). For instance, Google Analytics might give us demographic info about our user base in aggregate.

We use and combine all of this information to provide and improve the Services, as detailed next.

2. How We Use Your Information

We use your information for various business purposes consistent with operating an online real estate marketplace. The primary uses include:

Providing and Improving the Service: We use personal information to operate the Platform’s core functionalities – for example, using your account data to log you in, using your listing info to create a public listing page, using your search queries to show results, etc. We also use it to customize your experience (such as showing relevant homes or content based on your location or past activity). We might use usage data to debug and improve site performance, features, and layout (e.g., see where users drop off during a process and improve it). Information about device types and errors helps us ensure compatibility and fix issues.

Facilitating Transactions: We use information to enable communications and transactions between buyers and sellers. For instance, if you express interest in a property, we use your profile info and message to notify the seller. If you schedule a showing, we use calendar and contact info to set that up. When an offer is made, we generate the offer summary for the other party. If a contract is signed, we use the provided information to fill in documents and route them to the chosen title company. We basically act on your provided info to carry out the steps of the home sale process. We may also send transactional messages: for example, confirming that your offer was submitted, or reminders like “You have a showing tomorrow at 10am.” These are part of the service.

Communication: We may send you administrative or account-related communications, such as updates to Terms or Privacy Policy, security alerts, or support messages in response to your inquiries. We will also send transaction-related communications, as noted (messages between users, offer notifications, etc.). Additionally, if you opt in, we might send marketing communications: e.g., our newsletter, new feature announcements, promotions, or educational content about FSBO selling. You can opt out of marketing emails at any time (each such email has an unsubscribe link, or you can adjust preferences in your account). Note: even if you opt out of marketing, we will still send essential transactional or account emails (you can’t opt out of those as long as you have an account, because they are not promotional).

Analytics and Product Development: We use data (mostly aggregated or pseudonymized) to understand user behavior and preferences. For example, we might analyze search and listing view data to see which features are most used, or what types of homes are most popular in searches. This helps us improve existing features and develop new features. We may use heatmaps or session replays (as mentioned) to see UI issues. We also measure the effectiveness of our own marketing (like how many people who get an email actually sign in or list a home).

Personalization: We might use cookies and activity data to personalize the content and experience for you. For instance, remembering your recent searches or viewed listings to show them on your next visit, or suggesting homes in locations you’ve shown interest in. If we implement recommendation features (“Homes you might like”), that would involve analyzing your interactions.

Advertising and Retargeting: Currently, we do not host third-party ads on our platform (aside from maybe our own promotions), but we may in the future. We may use collected data to deliver relevant advertisements to you. For example, if we partner to advertise on other websites, we or our ad partners might use cookies to show you Aloha My Home ads on other sites after you visited ours (this is known as retargeting). Or we might show ads on our site for services relevant to our users (like moving companies), in which case cookies might tailor those. Any such activities will comply with applicable law (and if required, we’ll seek consent, especially in regions like the EU). You can manage cookie preferences as described in our Cookie Policy.

Security and Fraud Prevention: We use information to maintain the security of our Platform and users. This includes using data to detect and prevent fraud, abuse, security incidents, and other harmful activity. For example, we may use certain data (IP address, behavioral patterns) to identify potential fraudulent listings or accounts. We might use captcha or other tools when suspicious activity is detected. If necessary, we’ll use info from ID verifications or other sources to confirm identities and block malicious actors. We also may use your communications or behavior to investigate spam or violations of our Terms (like attempts to circumvent fees, or harassment reports). In short, to enforce our policies and protect the integrity of our marketplace, we will use relevant data.

Legal Compliance: We may need to process and retain personal information for legal and regulatory reasons. For example, to comply with Know Your Customer (KYC) or anti-money laundering laws, we might retain identity verification data or reports of suspicious transactions. We also keep records to be ready for audits (like if regulators ever review FSBO practices or privacy compliance). If you exercise privacy rights (like requesting a copy or deletion of your data), we’ll use your info to fulfill those requests. Additionally, if we receive a lawful subpoena or legal order, we may need to disclose data (see Sharing section).

Service Announcements: On occasion, we might send out Service-related announcements when necessary (for example, if our service is temporarily suspended for maintenance, or about major changes to functionality). These are not promotional but for your awareness.

Aggregated Data: We may aggregate or anonymize personal information so that it can no longer identify any individual, and use that data for purposes such as statistical analysis, research, and improving our business. For example, “We have X number of users in Virginia and Y in Maryland” or “Average time to sale on our platform is 45 days,” etc. This aggregated data contains no personal details and may be shared externally (e.g., in marketing materials or with partners) in that form.

Legal Bases for Processing (GDPR note): If you are in a jurisdiction that requires a legal basis for data processing (like the EU under GDPR), our legal bases include: Contract (we process data to provide the services you requested under our Terms – e.g., using your info to facilitate a sale contract, so it’s necessary for performance of a contract you’re party to); Legitimate Interests (for uses like improving our product, fraud prevention, direct marketing of our own similar services to users, etc., we ensure our interests are balanced with your rights); Consent (for certain optional uses, like sending you third-party marketing or using certain cookies, we rely on your consent, which you can withdraw); and Legal Obligation (some processing is done to comply with laws). We’ll specify these in more detail if needed in a GDPR-specific addendum or upon request.

3. How We Share Information

We understand that your personal information is important. We do not sell your personal information to third parties for their own direct marketing. We only share information in the following circumstances:

3.1 Sharing Between Users: Since Aloha My Home is a platform intended to connect buyers and sellers, certain information is shared with other users by design:

Public Listings: If you are a seller who creates a property listing, the content of that listing (address, property details, photos, your display name or initials, etc.) will be publicly visible to any visitors on our site. Contact information is not publicly shown, but once a buyer signs up and inquires, we share means for you to communicate (e.g., via our messaging or masked email relay). If you include any personal info in the listing description (which we advise against), that will be visible. We may also syndicate or share your listing on partner sites (for example, if we partner with another real estate site to increase exposure, or share on social media).

Buyer to Seller (and vice versa): When you express interest or schedule a showing for a property, the seller will see your name and basic profile info (and any message you send). When a buyer makes an offer, the seller will see the buyer’s full name (as needed for the contract) and offer details. Once an offer is accepted, both parties will typically receive each other’s full names and contact information because they will need to coordinate the contract and closing. For instance, on a purchase agreement generated, buyer and seller names, addresses (for contract), and possibly contact emails/phones will be exchanged. Also, if a buyer or seller uses our messaging or call features, the content of those communications is obviously shared with the other party.

Reviews/Feedback: If we implement a system where buyers and sellers can rate or review each other or provide testimonials, any content you post in such a manner could be visible to other users (with your first name or initials).

Agent Use: If you are an agent using the platform on behalf of a client, information may be shared similarly (the agent might provide their client’s details for a contract, etc.). But such usage would still involve user-to-user sharing as needed for the deal.

We do not disclose things like your private messages to other users beyond the intended recipient. Internal messages between two parties are only accessible to them (and occasionally to our staff if needed for compliance or support, as noted below).

3.2 Service Providers: We use trusted third-party companies to perform certain business-related functions on our behalf. They only get the information needed for their function and are contractually obligated to protect it and use it only for our service. Key service providers include:

Hosting & Infrastructure: We might use cloud service providers (like Amazon Web Services, Microsoft Azure, or similar) to host our website, database, and data. These providers store data (including personal info) on our behalf.

Email and Communication Providers: We use email delivery services (for example, SendGrid, Mailgun, or similar) to send the emails we need to send (like verification codes, notifications, newsletters). They obviously process your email address and the content of the message on our behalf to deliver it. If we send SMS texts (e.g., showing alerts), we use an SMS gateway (like Twilio).

Analytics Services: As mentioned, we use analytics tools like Google Analytics. They use tracking technologies to collect data about your use of our site and report to us. Google Analytics may receive info like your IP, device info, pages visited, etc. (Google’s ability to use and share info collected by Google Analytics about your visits is governed by their Terms and Privacy Policy). You can opt-out of Google Analytics by using their browser add-on, etc. We may also use other analytics or error-tracking services (e.g., Sentry for error logging). These help us diagnose issues by logging data about crashes or bugs, which may incidentally include some user data (like if an error is tied to your account action).

Payment Processors: If we handle any online payments, we will use a PCI-compliant third-party payment processor (e.g., Stripe). They will handle your credit card or bank info. We do not store full financial account numbers on our servers (except maybe the last4 digits and a token). The processor will inform us whether a payment was successful and other necessary transaction details. These processors might also screen for fraud. They might require certain info for compliance (for instance, Stripe might need the payor’s address and name to process a charge or do verification). Their use of your data is governed by their own privacy policies as well (but they are not allowed to use it for other purposes than processing payments for us).

Identity Verification / Fraud Prevention Tools: We could use third-party verification services (for example, services that verify ID documents or perform a background check for fraud prevention). If we do, we’ll share the data needed (like your name, DOB, perhaps the document image) and they will return a result (verified or not, etc.). Similarly, we might use services to check if a given user is on any government sanctions lists (complying with anti-money laundering law).

Communications and Customer Support Tools: We may use tools for live chat support or customer relationship management (CRM). For example, if we use Zendesk or Intercom for customer support, when you chat with us or email us, those communications and your contact info will pass through those systems. They store the conversation history for us. If we do phone support, call data may be collected by a telephony provider.

Marketing and Advertising Partners: If we run marketing campaigns, we might use marketing platforms (like Mailchimp for emails, or Facebook Custom Audiences to show ads). For instance, we could upload a list of user emails (in a hashed format) to Facebook to target ads to our users (Facebook then matches if you have an account). We could also use Google Ads or similar to run ads; they place cookies, etc., as described in Cookies section. If we have referral programs or partnerships, we might share data needed to credit referrals (like a referral ID or confirmation of sign-up).

Document E-signature and Management: If we integrate with a document signing service (like DocuSign or Dotloop) for facilitating the real estate contract signatures, then the information needed for those documents (names, emails, contract terms) will be processed by that third-party platform to generate and store the e-signed documents. They might keep a copy of the contract for legal evidence of signature. They operate under their security and privacy commitments as well.

We ensure that service providers only use your data to provide services to us and not for other purposes. We also require they maintain confidentiality and security of your data.

3.3 Third-Party Partners (with your direction): In some cases, you may explicitly direct or consent to us sharing information with a third party. For example:

If you choose to connect or integrate a third-party service with Aloha My Home (for instance, if we allow you to import a listing from another platform, or share your listing to Facebook), we will share data as needed to fulfill that.

If as a buyer or seller you ask us to connect you with a third-party provider (like a mortgage lender, home inspector, or insurance provider), and you consent, we might share your contact info and property interest with that provider so they can reach out to you. (As an example, maybe we have a button “Get financing quote” and by clicking it you agree we send your name, contact, and the property price to a partner lender; they then handle it from there under their own privacy policy.) This is always up to you.

When a transaction goes to closing, we share necessary information with the title or escrow company and any other necessary third parties involved in the closing process. For instance, we will send the purchase agreement contract (containing buyer and seller names, addresses, agreed price, etc.) to the title company chosen, as well as contact info for both parties. We might also coordinate sharing any KYC info needed by the title company. We may also share info with insurance or warranty companies if such services are part of the transaction at your request.

If we partner with other listing websites to broaden exposure, we might send your listing data to those sites (which then display it). They may include photos and descriptions, but we would not share your personal contact unless it’s part of the listing contact (which normally it isn’t; leads would come back through us or via anonymized email). We would ensure those partners only use it for listing display purposes.

If you use a financing tool or mortgage calculator integrated on our site, any data you input might be sent to the service providing that feature (which could be a third party). We’ll indicate if that’s happening.

3.4 Legal and Safety Reasons: We may disclose personal information if we reasonably believe that such action is necessary to:

Comply with the law and any lawful requests or legal process, such as to respond to subpoenas, warrants, or court orders. For example, if we get a subpoena for user records related to a fraud investigation, we’ll comply to the extent legally required.

Enforce our Terms of Service and policies, including investigation of potential violations. If you are involved in a dispute or violation, we might share relevant information with legal counsel or arbitrators/adjudicators.

Detect, prevent, or address fraud, security, or technical issues. If we suspect fraudulent activities, we might share info with appropriate law enforcement or fraud prevention agencies. For example, if someone attempted to scam users on our platform, we might report that and provide data (user name, IP, communications) to law enforcement.

Protect the rights, property, or safety of Aloha My Home, our users, or the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention (for example, if a known bad actor is identified, we might warn others or seek outside help). If someone’s communications on our platform threaten violence or illegal activity, we may alert authorities and provide information to prevent harm.

In cases of disputes between users, if we receive legally binding requests (like from arbitrators or law enforcement) for communications data or logs, we may have to provide those.

We will attempt to notify you if we are compelled to share your data in this way, unless legally prohibited or if it’s clear we should not (like in an emergency).

3.5 Business Transfers: If Aloha My Home is involved in a merger, acquisition, investment, reorganization, or sale of all or some of its assets, your information may be transferred as part of that deal. For example, if another company acquires us or invests, user data typically is one of the transferred assets. In such a case, we will ensure the successor respects your personal data in line with this Privacy Policy (or give you notice and choice if it’s to be used differently). Similarly, if we go through bankruptcy or insolvency proceedings, your data may be considered an asset and sold or transferred, but any new entity will still be bound by the privacy commitments made here (or we’ll notify you and perhaps get consent if required).

3.6 Aggregated/Non-identifiable Data: We might share aggregated information (that does not identify you personally) with third parties for various purposes. For example, publishing trends about FSBO transactions, or sharing statistics with a research partner or journalist (“X% of our users sold within 60 days”). This information will not contain personal details. We may also share anonymized data (where personal identifiers have been removed) for analytical or research purposes.

3.7 With Your Consent: Other than the cases above, we will seek your consent before sharing your personal information with third parties for purposes not covered by this Privacy Policy. For instance, if we ever want to post your success story or testimonial on our site using your name or photo, we’d ask your permission. Or if a third party requests your info for their own marketing, we’d only do that if you opt-in.

In summary, we share information primarily to facilitate the services you expect (connecting buyers and sellers and completing transactions), to run our business (with providers who support our operations), and for legal protection and compliance. We do not sell your info to brokers or spammers. We aim to keep sharing limited to what’s needed and will update you if our sharing practices change in a material way.

4. Your Rights and Choices

Account and Profile Information: You can access and update much of your account information by logging into your Aloha My Home account and editing your profile or settings. For example, you can change your contact information, password, and notification preferences. It’s important to keep your info up-to-date (especially email/phone) so we can reach you for transactional matters.

Communication Preferences:

Email Marketing: If you no longer want to receive marketing or promotional emails from us, you can click the “unsubscribe” link at the bottom of those emails, or adjust your email preferences in your account settings (if available). Note that you will still continue to receive transactional or service-related emails (for example, responses to inquiries, updates on an ongoing transaction, policy updates, etc.), as these are not promotional. If you truly wish to not receive any emails at all, you would need to deactivate your account (because we need to communicate for active transactions).

SMS: If you opted in to SMS alerts (say for showing reminders), you can opt out by replying “STOP” to any message (or per instructions provided). Standard messaging rates apply as per your carrier. Opting out of marketing texts doesn’t affect service communications via text if you explicitly requested those (e.g., if you requested a one-time verification code by SMS).

Push Notifications: If our mobile app sends push notifications, you can disable these by adjusting the app or device settings.

Do Not Call: We generally communicate by email or in-app, but if we ever call for promotional purposes and you prefer we not, just let us know and we will respect a do-not-call request. Keep in mind, if you’re in an active transaction, phone calls may be necessary for service reasons.

Cookies and Tracking:

Cookie Preferences: We provide a Cookie Policy (see below) that explains how to manage cookies. When you first visit, depending on your region, you might see a cookie banner to manage preferences. Even if not, you can usually set your browser to refuse some or all cookies or to alert you when cookies are being used. You can also delete cookies that have already been set. Please note that if you disable cookies, some parts of our site may not function properly (like staying logged in, or remembering preferences).

Analytics Opt-Out: As mentioned, you can opt out of Google Analytics specifically by installing the Google Analytics opt-out browser add-on. For other analytics or advertising, third parties may offer their own opt-outs. For example, to opt out of targeted ads from many providers, you can use tools like the NAI Opt-Out (Network Advertising Initiative) or DAA’s WebChoices (Digital Advertising Alliance). On mobile, you can usually limit ad tracking via your device settings (“Limit Ad Tracking” on iOS, or “Opt out of Ads Personalization” on Android).

Do Not Track: If you have enabled the “Do Not Track” (DNT) browser feature, note that our site behavior might not change in response to DNT signals, because there isn’t a consensus on how to interpret them and we rely on the cookie consent and preferences approach described above.

Privacy Rights (California/CCPA and others): If you are a California resident, you have specific privacy rights under the California Consumer Privacy Act (CCPA) and California’s “Shine the Light” law, among others. Similarly, residents of certain other jurisdictions (like the EU, under GDPR, or Virginia under VCDPA, etc.) have rights. We honor applicable rights requests. These may include:

Right to Know: You can request that we disclose to you the categories and specific pieces of personal information we have collected about you, as well as the categories of sources, the business purpose for collecting, and the categories of third parties with whom we share personal info. Essentially, “please provide me the data you have about me and more info about how it’s used/shared.”

Right to Delete: You can request that we delete personal information we have collected from you. Important: Because our Platform involves transactions, we will need to retain certain info for legal and business reasons (for example, we cannot delete information related to a completed transaction entirely, as we have to maintain records, or if required for dispute resolution or legal compliance). But if you request deletion, we will remove what we can from our active systems and flag your account not to use the data for other purposes. Some data may remain in backups or archives for a certain period, but we will isolate it.

Right to Correct: If you believe we hold inaccurate information about you, you have the right to request we correct it. The easiest way is often for you to log in and fix it (like updating a misspelled name), but you can also contact us.

Right to Opt-Out of Sale/Sharing: As noted, we do not sell personal info for monetary consideration. We also don’t share your info for cross-context behavioral advertising except as described (cookie-based targeted ads which you can opt out of by cookie settings). If in the future our practices change in a way that might be deemed “selling” under broad definitions (like exchanging data for some benefit), we will provide a mechanism to opt out (like a “Do Not Sell or Share My Personal Information” link). For now, that is not applicable since we don’t do such sharing.

Right to Non-Discrimination: If you exercise any privacy rights, we will not discriminate against you. This means we won’t deny you services, charge you different prices, or provide a different level of quality just because you made a privacy rights request. However, in some cases, fulfilling a deletion request might prevent us from being able to provide service (e.g., if you ask us to delete all your data while you have an active listing, we might have to close your listing because we can’t operate it without data). We will inform you if such a situation arises as a result of your request.

Shine the Light (California): California’s “Shine the Light” law allows residents to request certain information about what personal info we share with third parties for those third parties’ direct marketing purposes. We do not currently share personal info with third parties for their own direct marketing. So there is nothing to disclose under that law. If we ever did in the past year, you could request a list of categories of data shared and who we shared it with.

Exercising Your Rights: To submit any privacy request (access, deletion, etc.), you can contact us by email at [email protected] with the subject “Privacy Request” and detail what you need. Alternatively, if we have an account portal with options or a web form, you can use that. We will need to verify your identity before fulfilling certain requests, especially for access or deletion, to make sure it’s really you (for example, by confirming through your logged-in account, or asking for some identifying information). For deletion requests, we might reconfirm since it’s a serious step. If you have an authorized agent (someone acting on your behalf), there are steps: we would need written permission from you or a power of attorney, and we’ll still verify the agent’s identity and potentially yours. We aim to respond to requests within the time required by law (typically within 45 days for CCPA, with an extension if needed which we would communicate).

International Users – GDPR Rights: If you are in the European Economic Area (EEA) or a similar jurisdiction with GDPR-like rights, you have the rights to access your data, rectify inaccuracies, erase (right to be forgotten, within limitations), restrict or object to certain processing, and the right to data portability (get a copy of your data in a machine-readable format). You also have the right not to be subject to a decision based solely on automated processing (we don’t do solely automated decisions with legal effects – any significant decision like banning for policy violation involves some human review). You also have the right to withdraw consent at any time if processing is based on consent (withdrawing won’t affect lawful processing we did previously). To exercise these, you can also email us at [email protected]. Additionally, EU users have the right to lodge a complaint with a Data Protection Authority (DPA) in their country if they believe we have infringed their data rights. We would appreciate the chance to address any concern first, so do reach out.

Data Retention: We will retain your personal information only as long as necessary to fulfill the purposes for which it was collected, as outlined in this Policy, and as required or permitted by law. That often means: for the duration of your account being active, plus a period after closure if needed. For example, if you delete your account or it becomes inactive, we might keep certain info for a few years for legal/tax/reporting reasons, or in case of disputes. Real estate transaction records might be kept for at least several years because property law claims or tax issues can arise later. Communications with customer service might be retained to help us improve or to establish what happened if there's a future dispute. When we no longer have a legitimate need or legal obligation to keep your data, we will securely dispose of it or anonymize it. Our retention also depends on context: for instance, logs and backups might be routinely purged after X days unless they are flagged for an active issue.

Security: We take security seriously and use appropriate measures (technical, administrative, and physical) to protect your personal information from unauthorized access or disclosure. For example, our site uses HTTPS encryption for data in transit (so your browser’s connection is secure). We encrypt certain sensitive data at rest. We restrict access to personal data to employees and contractors who need it to operate, and they are subject to confidentiality obligations. We have firewalls and monitoring against intrusion. However, please understand that no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security. You are responsible for keeping your login credentials secure. Do not share your password; use a strong password and consider enabling any available two-factor authentication. If you suspect any unauthorized access to your account, notify us immediately. We also recommend that you log out when using shared devices. Our security team periodically reviews and updates practices to adapt to new threats.

Children’s Privacy: Our Services are not intended for children under 18. We do not knowingly collect personal information from anyone under 18 years of age. If you are under 18, please do not use the Platform or provide any personal info. If we learn that we have inadvertently collected personal data from a child under 18, we will take steps to delete such information as soon as possible. (Note: because real estate transactions involve contracts and such, users are expected to be adults who can legally transact.) If you are a parent or guardian and believe your child under 18 has provided personal information to us, please contact us so we can investigate and delete it.

Third-Party Links and Services: The Platform may contain links to third-party websites or services not operated by us (for example, a link to a mortgage calculator site, or external articles, or perhaps embedded maps from Google). If you click those links or use those services, you will be interacting with the third party, and any information you provide to them is governed by their policies, not ours. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party site or service before providing any personal information. This Privacy Policy applies solely to information collected by Aloha My Home through our own Services.

Cross-Border Data Transfers: We are a U.S.-based company. If you are accessing our Services from outside the United States, be aware that your information will likely be transferred to and processed in the United States (and possibly other countries where our service providers or partners operate). These countries may not have the same data protection laws as your home jurisdiction. However, we will take steps to ensure appropriate safeguards are in place to protect your data in line with this Privacy Policy. For example, for EEA data, we may use standard contractual clauses approved by the EU Commission when transferring to the U.S., or rely on another legal transfer mechanism. By using the Services, you consent to your information being transferred to our facilities and to those third parties with whom we share it, as described in this Policy.

If you have questions or concerns: Please contact us! We are here to help with any privacy-related questions. You can reach our privacy team at [email protected] or via mail at:

Aloha My Home, LLC – Privacy
12218 Redwood Court
Woodbridge, VA 22192

We will do our best to address your inquiry promptly. If you feel we have not satisfactorily resolved an issue, and you are in a region where you have the right to escalate, you can reach out to the relevant data protection authority or regulator.

Thank you for trusting Aloha My Home with your home buying and selling journey. We value your privacy and are dedicated to safeguarding your personal information.

Cookie Policy

Last Updated: September 16, 2025

This Cookie Policy explains how Aloha My Home, LLC (“Aloha My Home,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website and Services. We want to be transparent about our data practices, so this policy explains what cookies are, which types we use, and your choices regarding cookies. By using our Services, you agree that we can use these technologies as described in this policy (to the extent permitted by your settings and applicable law).

1. What Are Cookies and Tracking Technologies?

Cookies are small text files that websites you visit place on your computer or mobile device’s browser. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies can be “first-party” (set by us, the site you’re visiting) or “third-party” (set by a different domain, such as our analytics or advertising partners). Cookies can also be categorized by their lifespan: session cookies are temporary and deleted when you close your browser, whereas persistent cookies remain until they expire or you delete them.

We also use related technologies:

Web Beacons/Pixels: These are tiny graphics or code snippets (sometimes just 1x1 pixel in size) that function like tags. They allow us to track user actions or verify if an email was opened or a link was clicked. For example, a pixel in an email can tell us if you opened it. On the site, a pixel might help deliver cookies or communicate with cookies.

SDKs: For our mobile app (if applicable), we may use SDKs (Software Development Kits) which are like mobile cookies, helping us collect information on app usage and send any needed data to third parties (like analytics providers).

Local Storage: This includes HTML5 local storage or similar, which can store data on your browser (used for things like remembering your preferences or caching content for faster load).

Log Files: As you use the site, our servers automatically record certain information in log files (like IP addresses, browser type, pages visited). While not a “tracking technology” per se that you manage like cookies, logs are part of how we analyze usage.

For simplicity, we refer to all these as “tracking technologies” or just “cookies” in this policy.

2. Why We Use Cookies – Purposes

We use cookies and similar tracking tech for several reasons:

Essential Functions: Some cookies are strictly necessary for the website to function. For example, when you log in, we set a session cookie so that the site remembers you are authenticated as you navigate (so you don’t have to log in on every page). Without these cookies, certain services you ask for (like staying logged in, adding items to a cart (if we had that), or accessing secure areas) cannot be provided. These cookies are generally first-party and may be persistent or session.

Performance & Analytics: We use cookies to collect information about how users interact with our site, which pages are visited, and any errors encountered. This helps us improve our website’s performance and your experience. For example, we use Google Analytics to see metrics such as page load speed, visitor counts, and user flows. These cookies don’t usually identify you personally; they provide aggregated statistics. They help us know which content is popular, where users come from (e.g., search engines or referral sites), and if users encounter bugs. We also might use performance cookies to test new features or layouts (A/B testing) to see how users respond.

Functional Cookies: These enable enhanced functionality and personalization. They may remember choices you make on our site such as your preferred language, region, or other settings so we can provide a more personalized experience. For example, if you select “Virginia” as your region, a functional cookie might save that so next time we show relevant content for VA. If you fill out part of a form and come back later, we might remember what you entered (to save you time) – that could be via a functional local storage or cookie. These cookies might also enable features like live chat support or user preferences for map settings, etc. While not strictly necessary, these greatly enhance user friendliness. If you disable them, some preferences may not be saved.

Targeting/Advertising Cookies: Currently, we do not host third-party ads on our site in a traditional sense. However, we may use targeting cookies for our own marketing campaigns and possibly for any third-party integrations. These cookies record your visit to our site, pages visited, and links followed, and may track your browsing across other sites too. The data is used to deliver ads more relevant to you and your interests. For instance, we might use Google or Facebook cookies to show you Aloha My Home ads on other platforms (because you visited our site). These cookies might also limit the number of times you see an ad (frequency capping) and help measure the effectiveness of ad campaigns. Targeting cookies are typically set by advertising networks with our permission (like Google Ads, Facebook Pixel). They remember you have visited our site and this info is shared with other organizations (e.g., advertisers). If in the future we allow third-party advertising on our site (like a moving company banner), those third parties may set their own cookies to track performance of their ads or to tailor what they show you.

Third-Party Services: In addition to the above categories, there are cookies employed by third-party services embedded in our site. For example, if we embed a YouTube video in a blog post, YouTube might set cookies (to keep track of video views or to personalize suggestions on their own site). Or if we have a “Share on Facebook” button, Facebook might set a cookie. We do not control these cookies; they are set by the third party for their own purposes. However, you can usually block them via your browser settings or preferences (more on that below).

3. The Specific Cookies We Use

We want to provide you with specifics. Below is a breakdown of the types of cookies we use and (where practical) specific examples:

a. Strictly Necessary Cookies (Essential):

Session ID Cookie (AlohaSession): This first-party cookie keeps you logged in as you move through pages. It contains a unique identifier tied to your account session. It expires when you log out or after a short period of inactivity (or when you close the browser). Without it, you wouldn’t be able to, say, go from the listings page to your dashboard without re-authenticating.

CSRF Token Cookie: We set a cookie that stores a CSRF (Cross Site Request Forgery) token to ensure that the forms you submit on our site are actually coming from you. This helps secure your interactions. It’s strictly necessary for security.

Load Balancer Cookie: If we use multiple servers, a cookie might be set to keep you connected to the same server for consistency during your visit (this might be a cookie like “AWSELB” or similar, depending on host). It’s erased when session ends.
(These are examples; exact names may differ in practice.)

Because these cookies are necessary for the site’s core operation, they cannot be disabled via our consent manager (other than through your browser completely).

b. Performance and Analytics Cookies:

Google Analytics (_ga, gid, gat, etc.): These are third-party persistent cookies by Google. They allow us to see user statistics. ga for example distinguishes users with a random ID (so we can count unique visitors) and lasts 2 years; gid does similar but for a shorter period (24 hours). gat is used to throttle request rate (preventing too many analytics hits) and lasts 1 minute. Google Analytics tells us things like how many people visited, what pages are most popular, how long users stay, etc., in aggregate. Importantly, we configured GA to anonymize IP addresses (so it doesn’t store your full IP). Google may also set _utma, utmb, utmz or others depending on library version. These help track session count, time stamps, and traffic source (utmz tracks where you came from – like search or a link).

Error Tracking (Sentry or similar): If used, a cookie might track a user session ID related to error logging. This helps us correlate error reports with user actions. It wouldn’t contain personal info, just a reference.

A/B Testing Cookies: If we run experiments (like trying two different home page designs), we might set a cookie to consistently show you the same variation each visit (so your experience is uniform). It might be named something like expID with a value that indicates which variant you saw. This helps measure which design performs better (e.g., leads to more sign-ups). These cookies are temporary and might expire after the experiment concludes.

These analytics cookies are not strictly necessary, but they greatly help us improve our service. However, you can opt out of them via cookie settings or browser tools (see section 5).

c. Functional Cookies:

Preferences Cookie: We might have a cookie that remembers your site preferences (e.g., region or preferred_view). For example, if you toggle the map view on search to off, we could save that choice. It might persist for a few months.

Authentication Remember Me: If you select “Remember Me” at login, we may set a persistent cookie to keep you logged in beyond the session. This could be something like rememberToken with a long expiration (e.g., 2 weeks or 1 month). This way, you don’t have to login every time. Don’t use this on shared computers.

Intercom Messenger (if we have chat support): A cookie might be set by our support chat widget (e.g., Intercom sets cookies to remember who you are between visits or if you have any unread messages). It improves the support experience by remembering past conversations.

Localization: If you manually select a language (if we support multiple) or if we auto-redirect based on location, a cookie may store that information so we don’t ask each time.

Cookie Consent: Ironically, we set a cookie to remember your cookie preferences! E.g., cookieConsent with a value “accepted” or with details of what categories you allowed. That way, we don’t show you the cookie banner on every page if you’ve already made a choice.

These cookies ensure a smoother, customized experience. If you block them, some site features (like remembering login or preferences) may not work as intended.

d. Advertising & Targeting Cookies:

Google Ads (DoubleClick) Cookies (e.g., _gads, IDE): These help with showing our ads on Google or partners to those who visited our site. IDE is used by Google’s DoubleClick and stored under doubleclick.net, to provide ad delivery or retargeting (e.g., after visiting, you might see an ad for Aloha My Home elsewhere). It lasts about 13 months (in browsers). ANID is another Google advertising cookie for preferences, maybe lasting 6 months. If we run Google Ads, these cookies measure campaign effectiveness and ensure you don’t see the same ad too often.

Facebook Pixel: If we use Facebook Pixel, it doesn’t create cookies visible with names easily, but it might use existing Facebook cookies on your browser to track that you visited our site and allow us to show you ads on Facebook/Instagram. If you’re logged into Facebook, they know you visited, and we can target ads accordingly.

LinkedIn Insight Tag or Twitter Pixel: Similarly, if we use LinkedIn or Twitter for marketing, they may drop their cookies to track conversions and retarget.

Third-Party Ad Networks: If in future we display ads from third-party networks on our site (e.g., Google AdSense for a related service), those networks might set cookies to ensure you get relevant ads. This could include seeing if you’ve seen or clicked an ad already. They might collect info like your IP and browser and see that you visited our site to inform ad selection.
(At this time, Aloha My Home primarily uses targeting cookies for our own ad/marketing efforts and not for hosting others’ ads, but we mention this for completeness and future transparency.)

These cookies typically involve tracking across websites, so you might see Aloha My Home ads on other sites as a result. If you opt out (via our banner or via tools in the next section), you can reduce such targeting.

e. Social Media and Other Third-Party Cookies:

Social Share Buttons: If, for example, we have a “Share to Facebook” or “Tweet this” feature, the service providing that (Facebook, Twitter) may set a cookie or use their existing cookies to facilitate the share and potentially use that info for their purposes (like if you’re logged in to Facebook, they might note you shared something). Similarly, a LinkedIn share might do so.

Embedded Content: As mentioned, embedding a YouTube video could allow YouTube/Google to set cookies. These might be used by YouTube for analytics or personalized recommendations. If we embed a Google Map, Google may set cookies to remember preferences or track usage of the map.

External Links: Clicking an external link (like to a partner site) could allow that site to set a cookie when you land there – that’s outside our control and covered by their policy.

We strive to minimize third-party code that sets cookies without your awareness, but some integration is useful for functionality (like maps, videos). We treat these similarly to functional or targeting cookies depending on their purpose.

4. Your Choices and How to Manage Cookies

Consent and Cookie Banner: When you first visit our site (and periodically, as needed), you may see a cookie consent banner or notice. We use this to obtain your consent for non-essential cookies, as required by law. You can choose to accept all cookies or manage your preferences by category (e.g., allow analytics but not advertising). Essential cookies might be exempt from consent in some jurisdictions (since the site won’t work without them), so those might be set regardless, but still disclosed.

If you consented to cookies and later change your mind, you have options:

Cookie Settings on Our Site: We may offer a link like “Cookie Settings” (often in the footer or in your account settings) where you can adjust which categories of cookies you allow. You can revisit that at any time to modify preferences, and we will honor those settings (by disabling scripts or cookies from then on in categories you opt out of).

Using Your Browser Settings: Most web browsers let you control cookies via their settings. You can usually:

Clear existing cookies (deleting them from your browser storage).

Block cookies from certain sites or all sites.

Set exceptions or get notifications when a cookie is being set.

Use private/incognito mode to limit cookies (they still may be set but generally deleted when you close the window).
Each browser is different: for example, in Chrome you go to Settings > Privacy and security > Cookies and other site data. In Safari, Preferences > Privacy. In Firefox, Options > Privacy > Cookies. There you can block third-party cookies or all cookies, etc. Keep in mind, blocking all cookies might break some functionality (as discussed).

If you want to remove cookies previously set by our site, you can clear your cookies for our domain (there is often an option to clear data for a specific site).

Opt-Out of Third-Party Networks: Advertising networks often provide centralized opt-out tools. Two common ones:

NAI Opt-Out (Network Advertising Initiative): Visit http://optout.networkadvertising.org to opt-out of many ad cookies.

DAA (Digital Advertising Alliance): Visit http://optout.aboutads.info (for US-based) or http://youradchoices.ca (Canada) or http://youronlinechoices.eu (EU) to set preferences for many networks. You can choose which companies to opt out of. This works via setting an “opt-out cookie” in your browser to signal your preference.

Google Ads: If you want to specifically control Google’s ad personalization, you can visit Google’s Ad Settings https://adssettings.google.com (you need to be logged into your Google account) to manage your preferences or opt out of personalized ads.

Mobile Devices: If you have our mobile app and we use any ads or tracking in it, you can control certain things in your device settings: e.g., on iOS, go to Settings > Privacy > Advertising > Limit Ad Tracking; on Android, Settings > Google > Ads > Opt out of Ads Personalization. This will inform participating networks not to use your info for targeted ads.

Google Analytics Opt-Out: As mentioned earlier, Google provides a browser add-on to prevent your data from being used by GA: https://tools.google.com/dlpage/gaoptout. Installing this will stop Google Analytics from running on any site that uses it (for that browser).

Do Not Track: We mention it again: enabling Do Not Track in your browser sends a signal to sites that you don’t wish to be tracked. However, our site currently may not respond to DNT signals in a uniform way, because there isn’t an agreed standard. We instead rely on the above methods for you to express your choices.

Consequences of Disabling Cookies: If you disable or reject certain cookies, please note that some parts of our Service may become inaccessible or not function properly. For example, if you block strictly necessary cookies, you won’t be able to log in or use the account pages. If you block functional cookies, preferences won’t be saved and you might have to set them each time. Blocking performance cookies means we have less data to improve our service (but site works). Blocking targeting cookies won’t affect core functionality but will mean you see more general (non-tailored) marketing or potentially the same internal prompts repeatedly (like we might not remember that you already dismissed a “take a tour” prompt).

We recommend that if you are okay with cookies, you allow at least essential and performance cookies for a smoother experience. But the choice is yours.

5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our practices. If we make material changes (for instance, if we start using a new category of cookies or begin using data in a new way that requires consent), we will notify you by updating the effective date and possibly by additional means (like a notice on our site or in the cookie banner). We encourage you to review this policy periodically to stay informed about our use of cookies and related technologies.

6. Contact Us

If you have any questions or concerns about our use of cookies or your choices, feel free to contact us:
Email: [email protected]
Mail: Aloha My Home, LLC – Cookie Inquiries, 12218 Redwood Court, Woodbridge, VA 22192, USA

For more information about how we handle your personal information, please see our Privacy Policy. Thank you for taking the time to understand how we use cookies to enhance your experience and improve our services.

Acceptable Use Policy

Last Updated: September 16, 2025

Aloha My Home is committed to maintaining a safe, respectful, and lawful marketplace for everyone. This Acceptable Use Policy (“AUP”) outlines the rules of conduct for using the Aloha My Home Platform. By using our Services, you agree to follow these rules in all your interactions (listings, messages, transactions, etc.). Violating this AUP may result in suspension or termination of your account, removal of content, and potential legal action if warranted.

In plain language: Be honest, be respectful, and use Aloha My Home for its intended purpose of facilitating legitimate real estate transactions. Do not misuse the platform or engage in any harmful or illegal activities.

1. Illegal or Harmful Activities

No Illegal Activity: You may not use Aloha My Home to promote, engage in, or facilitate any unlawful acts. This includes obvious things like selling a property you don’t own (fraud), money laundering through property transactions, tax evasion, or using the platform to further criminal schemes. You must comply with all applicable laws, regulations, and rules (federal, state, local, and international) while using our Services. For example, you cannot list a property in violation of sanctions or attempt to use the platform to bypass any legal licensing requirements.

No Exploitation or Endangerment: Do not use the Platform in any way that harms or exploits minors or vulnerable individuals. Obviously, properties can be listed that are family homes (with kids present), but you must not engage in any predatory behavior. Users under 18 aren’t allowed, so do not attempt to involve minors. Do not do anything on the platform that could risk someone’s safety (e.g., luring someone to a showing under false pretenses with malicious intent).

No Violence or Threats: You may not threaten violence or incite others to violence. Any content or communication that contains threats of bodily harm, stalking, or encouraging others to commit violent acts is strictly prohibited. If you have a dispute, you must resolve it without resorting to threats or intimidation.

No Harassment or Hate: You must not harass, bully, or intimidate any user. Harassing language or behavior is not allowed. This includes personal attacks, slurs, excessive unwanted messages, or any behavior that would be considered stalking or bullying. Furthermore, hate speech is forbidden. Do not use language or post content that attacks or demeans a group or individual based on race, color, religion, sex, national origin, ethnicity, disability, familial status, sexual orientation, gender identity, age, or any other protected characteristic. The Fair Housing Act’s protected classes must especially be respected in all housing-related communications – for instance, you cannot say you won’t sell to people of a certain race or that a neighborhood is “not for families with kids.” We have zero tolerance for discriminatory content or behavior.

No Fraud or Deception: Be honest and transparent in your use of the Platform. You must not use Aloha My Home to deceive others or commit fraud. This means:

Do not post false, misleading, or deceptive information in listings or your profile. Examples: claiming a home has 4 bedrooms when it has 3, using altered photos to hide defects, lying about being the owner, or misrepresenting your identity or intentions.

Do not impersonate any person or entity, or falsely state or misrepresent your affiliation with a person or entity. This includes not pretending to be an Aloha My Home staff member, not impersonating another user or an agent if you are not one, etc.

Do not engage in phishing or attempts to obtain sensitive information from others under false pretenses. For example, don’t pretend to be a staff member to get someone’s password, or a “title company” to trick someone into wiring money to the wrong place. We strongly advise users to be cautious with any requests for funds or info outside of expected channels.

No posting of fraudulent listings (like a house that doesn’t exist, or a property you don’t actually intend to sell, just to bait leads).

If you’re a buyer, do not make offers or bids that you have no intention or ability to follow through on (that could be considered false representation).

No Unauthorized Agent Activity: If you are a licensed real estate agent or broker using the platform, you must follow all laws and ethics codes applicable. Also, you must not represent yourself as a private seller if you are acting as an agent without disclosure. Conversely, if you are not a licensed broker/agent, you cannot perform actions that legally require a license (like representing someone else in a sale for compensation) via our Platform.

No Invasion of Privacy or Doxxing: You should not post or share private or sensitive personal information about any individual without their consent. This includes addresses (beyond listing addresses which are obviously public for the sale), personal contact info, financial info, or anything that would violate someone’s privacy rights. For example, in a property listing or communication, do not include personal details about neighbors or previous owners, etc., that are not relevant. And absolutely no posting of IDs, credit card numbers, social security numbers, etc., on the Platform. Also avoid sharing someone’s information as a form of harassment (doxxing).

Compliance with Housing Laws: Because this is a real estate platform, you must comply with all housing-related laws. This includes Fair Housing Laws (as mentioned, no discrimination in sale terms or advertising) and any local regulations on advertising properties. If a jurisdiction prohibits certain statements or requires certain disclosures in listings (like “not an offer to sell to residents of NY” or something), you must adhere to those. Additionally, do not encourage or assist anyone in violating lease or HOA rules (for example, don’t list a property as available for short-term rental if law prohibits it, etc.). While we focus on sales not rentals, any use should be legal.

2. Content and Listing Guidelines

These rules apply to any content you contribute on Aloha My Home – including property listings, descriptions, photos, videos, messages, profile info, reviews, etc.

Accuracy in Listings: All information in your property listing must be truthful and accurate to the best of your knowledge. No false or misleading descriptions. Don’t say “new roof” if the roof is 10 years old. Don’t list a home as having more square footage than it does. If you’re unsure of something, either verify it or clarify that it’s an estimate (“approximately X sq ft” if not measured, for example). Do not conceal or lie about material facts. In many places, sellers have legal duties to disclose certain issues (like known structural problems, presence of lead paint, etc.). Even aside from legal duty, morally and per our rules, you should not hide significant defects just to attract buyers. It’s better to be upfront.

Property Photos and Media: Any photos or videos you upload should be relevant to the property and owned by you (or you have permission to use them). Do not upload images that you don’t have rights to – for instance, you can’t just grab a random high-quality living room photo from the internet and use it as if it’s your home. That likely violates copyright and misleads buyers. If you had professional photos taken, make sure the license is yours or you have permission to use for this purpose. Don’t use stock photos unrelated to the actual property.

Also, no watermarks or text on images that are ads for something else (like a photographer’s watermark is okay if it’s their credit, but no big logos of other companies). And certainly no pornographic or violent imagery – but that shouldn’t come up in house pics hopefully.

Ensure photos are appropriate and respectful: e.g., if people are in them, make sure they’re dressed appropriately; avoid pictures with anything obscene or extremely messy or with personal identifiers like family photos (for privacy).

Do not doctor photos to deceive (like Photoshopping out a huge crack in the wall). Basic lighting or staging edits are fine, but outright visual lies are not. If you use virtual staging or enhancements (adding furniture digitally), it’s good practice to label it so buyers know what’s real vs. virtually added.

Prohibited Content: Do not post content that is defamatory, obscene, or offensive. This applies to descriptions and messages. For instance:

No profanity or vulgar language in listings or messages (keep it professional).

No pornographic or sexually explicit material – (shouldn’t normally occur in real estate context, but just in case – e.g., don’t use listing description for unrelated sexual content).

No graphic or violent content that is not relevant. If something is relevant (like a photo showing damage after a fire to disclose condition), that’s allowed, but gratuitous gore or violence is not.

No advocating for illegal drug use or other illicit activities. A listing comment like “great basement for a grow-op” – not allowed. Keep things within legal boundaries.

No spam: Do not use our Platform to post repetitive or irrelevant content or advertisements. For example, don’t post the same property multiple times (one listing per property). Don’t message other users with generic ads or solicitations unrelated to buying/selling that property. And don’t fill your listing with keyword spam (like listing a home and then stuffing the description with dozens of city names or random SEO stuff).

No Third-Party Promotions: The platform is for real estate deals, not for you to advertise unrelated products or services. So, for example, no posting of external links for personal business promotion in your listing description or profile that aren’t relevant. It’s okay to link to, say, a PDF disclosure hosted elsewhere or a virtual tour video of the home. But not okay to say “visit my business site for consulting services” or similar. Also, no fundraising or political campaigning content on the platform – keep it focused on real estate transactions.

Respect Intellectual Property: Only upload content (text, photos, documents) that you have the right to share. Do not copy and paste someone else’s listing description from another site. Do not upload a floorplan or image scanned from a copyrighted source without permission. If using third-party data (like school info or neighborhood stats), ensure it’s in the public domain or you have rights. Also, our platform name, logos, etc., are our IP – you shouldn’t misuse them (like creating fake Aloha My Home pages or implying our endorsement).

User Contributions & Comments: If the platform allows users to post comments, questions, or reviews (for example, maybe a Q&A on listings or testimonials), the same standards apply: no profanity, harassment, off-topic rants, etc. Keep contributions civil and relevant. Do not attempt to undermine other users with false comments (e.g., a buyer leaving a fake “this seller is shady” comment without basis would be not only a policy violation but possibly libelous). If you have an issue, address it through proper channels (like dispute resolution) rather than smear campaigns.

No Soliciting Other Users for Off-Platform Deals: The platform is meant to connect buyers and sellers through Aloha My Home. Do not use it simply to harvest contact info or solicit users to transact elsewhere (which also ties into non-circumvention in Payment Terms). For example, don’t message a seller “Hey, let's continue this off the site so we can avoid the fee.” That is a breach of both this AUP and our Payment Terms. Similarly, if you’re a vendor (like a contractor or lender), don’t reach out to users unprompted to advertise your services unless it’s through an approved Aloha My Home program. Unsolicited commercial messages = spam = not allowed.

Quality and Relevance: Strive to make listings clear and useful. Avoid unrelated content (e.g., don’t turn a listing description into a personal blog story not about the house). Don’t include excessive personal information (for safety as well; e.g., don’t list that “I live alone, available anytime” publicly). Keep communications relevant to the transaction; no chain letters, no pyramid scheme invites, obviously.

3. Platform Integrity and Security

We work hard to keep Aloha My Home secure and working properly. Users must not do anything to undermine that.

No Hacking or Exploiting: You may not attempt to gain unauthorized access to any part of our Platform, accounts, computer systems, or networks. This means no hacking, no scanning for vulnerabilities, no trying to bypass our authentication or security measures. If you discover a security issue inadvertently, report it to us; do not exploit it.

No Malware or Phishing: Obviously, do not upload or transmit any viruses, malware, ransomware, Trojan horses, worms, or anything else malicious. Don’t attempt any Denial-of-Service (DoS) attacks or interfere with the normal operation of the site. Also, do not use the platform to phish or collect login info from others by deception.

Scraping and Data Mining: You may not use any robot, spider, crawler, scraper, or other automated means to access or extract data from Aloha My Home for any purpose, except in full compliance with our Robots.txt file or with our explicit permission. Standard search engine crawling (following robots rules) is allowed. But building a script to download all listings or user info – forbidden. Also, don’t use automated scripts to post or message; our site is for human use (except through our official API if we provide one, and even then per terms).

No Service Interference: Do not interfere with or disrupt the Platform or servers/networks connected to the Platform. This includes not only technical interference but also not engaging in behavior that burdens the system. For instance, don’t perform actions at an unreasonable rate (like sending hundreds of messages in a minute, or rapidly refreshing pages to overload). Don’t use bots to register tons of accounts. We might have rate limits – respect them.

Account Security: You are responsible for keeping your login credentials confidential. Do not share your password or let others use your account. Also, don’t use someone else’s account. If you manage to guess or hack into someone’s account, that’s a serious violation and likely illegal. If you suspect your account is compromised, alert us.

No Manipulation: Do not manipulate any part of the Platform to your advantage in a way not intended. For example, don’t artificially inflate or influence view counts or interest on a listing (like creating fake buyer accounts to send offers to make your listing look in high demand). Don’t game any search ranking algorithm (beyond providing legitimately good content).

No Circumvention of Fees or Blocking: As stated, you can’t use the platform with the objective of circumventing our fee or features. Also, if we implement technical measures to enforce rules (like limiting message sharing of contact info or blocking certain words), do not try to circumvent those (for instance, by writing phone numbers out in words to bypass a filter).

Respect for Our Intellectual Property and Platform Use: You cannot use our platform or content (including other user content) for any purposes outside what it’s intended for without permission. For example, don’t harvest listing data to create a competing site. Also, do not falsely imply any partnership with or endorsement by Aloha My Home without permission. If you want to use our API or integrate, follow the proper channels.

4. Marketplace Conduct

Beyond the content rules, we expect a general standard of conduct while engaging in the marketplace:

Professionalism: Treat your interactions like professional business interactions. That means courtesy, promptness, and honesty. If you schedule a showing, show up on time or give notice if you need to cancel/reschedule. If you’re a seller, keep your appointment commitments for showings. If you’re a buyer, don’t book frivolous showings if you have no intent. Don’t waste people’s time.

Communication Etiquette: Use our messaging system for legitimate questions/offers, not to harass or spam. Write clearly and politely. Avoid all caps shouting. No name-calling or profanity-laced messages. If a negotiation gets tense, take a breath rather than lashing out. Remember, written communications can be reviewed in disputes, so maintain decorum.

No Abusive Behavior: This includes not just harassment (mentioned prior) but also not taking actions like flooding someone with messages or making unreasonable demands under threat (like “Accept my offer or I’ll leave bad reviews everywhere” – that’s extortion/harassment).

Respect Boundaries: If a user indicates they don’t want further contact, respect that (except where continuing communication is necessary for a pending transaction, in which case keep it strictly business). For example, if a deal falls through and a buyer says they’re no longer interested, the seller shouldn’t bombard them with messages trying to revive it.

Follow Transaction Processes: If you reach an agreement via the platform, use the provided process to formalize it. Don’t try to side-step steps that protect both parties. For example, going under contract means you should use proper documents and involve the title company as guided. Don’t attempt to get the other party to just “do a handshake deal” outside – it’s risky and against our terms. Also, if disputes arise, follow our dispute resolution policy rather than taking matters into your own hands.

Fair Housing in Conduct: Beyond listing content, your behavior in negotiations must also comply with non-discrimination. For instance, a seller cannot reject an offer or otherwise treat a buyer differently on a prohibited basis (race, religion, etc.). If we find out someone is doing that, it’s grounds for action on our platform and possibly legal action by others. Likewise, buyers cannot harass or exclude sellers on discriminatory grounds. If you feel someone is discriminating, notify us – that’s not acceptable.

Responsibility to Report: If you encounter any content or behavior on the platform that violates this AUP or seems fraudulent or unsafe, please report it to us. We rely on users as well to maintain the community. For example, if someone sends you a phishing link or you see a suspicious listing (maybe you recognize it as someone else’s home being listed by a scammer), use the report function or contact customer support. However, do not engage in vigilante behavior (like publicly accusing in comments); let us handle investigations.

One Account Rule: Typically, users should have one account for personal use. Don’t create multiple accounts to bypass suspensions or to pretend to be multiple people (e.g., a seller shouldn’t create a fake buyer account to ask a question to hype their listing). If you have a genuine reason for multiple accounts (say, you manage separate LLCs for different properties), contact us for guidance. But multiples for deceit or evasion – no.

No Platform Abuse: Don’t use features in unintended ways. Example: do not use the “listing” feature to post something other than a property for sale (like don’t list a car or unrelated service here). Don’t misuse the “offer” system to send unrelated messages. Essentially, use each tool for its designed purpose.

5. Enforcement and Reporting

Enforcement: Aloha My Home reserves the right to investigate any violation of this Acceptable Use Policy. We can take any actions we deem appropriate to address the situation. These actions may include, but are not limited to:

Removing or editing content that violates the rules (e.g., deleting a discriminatory phrase from a listing or taking down an inappropriate photo).

Issuing warnings to users outlining the violation and required corrective action.

Suspending a user’s account temporarily (preventing new activity, etc.) while we investigate or the user addresses the issue.

Terminating a user’s account permanently for serious or repeated violations.

Involving law enforcement or other authorities if the violation involves potential criminal behavior or threats to safety (e.g., fraud, threats of violence).

Taking legal action (e.g., seeking injunctions, damages) if a user’s actions caused harm to us or others (for instance, serious hacking or data theft might prompt legal recourse).

Banning the user from future use of the Platform under any account or identity.

We might also moderate or disable certain features for a user if needed (for example, revoking messaging privileges if someone misused them).
We will endeavor to be fair and reasonable, considering context and severity. Minor first-time infractions might get a lenient touch (education, warning), whereas blatant or dangerous behavior will face strong action with no warning.

Reporting: If you believe someone is violating this AUP, please report it to us. You can typically use an in-app "Report" button (for messages or listings) or email us at [email protected] with details. Provide any relevant info, like the username, listing ID, and a description or screenshot of the problematic content or behavior. We take reports seriously and will keep your report confidential to the extent possible (we won’t reveal to the offending user who reported them, in general).

False Reporting: Do not abuse the report function with malicious or false reports. That in itself is a violation (trying to get a competitor or someone you dislike unjustly penalized could result in your account being disciplined). We have the ability to tell if a pattern of false reporting emerges and will address that as needed.

Investigation: When we get a report or detect an issue, our team may review relevant content (which could include reading messages if necessary – see Privacy Policy, we can access communications for safety enforcement). We may contact the involved parties for information. We strive to be impartial in determining the facts. Sometimes we must make judgment calls; by using the Platform, you acknowledge we have the right to do so and accept our decisions as a condition of use.

Appeal: If your content is removed or your account is affected and you believe it was a mistake, you can contact us to appeal. Explain the situation calmly and provide any context. We will review appeals in good faith. However, repetitive appeals with no new info may not receive responses. If we uphold a decision, please respect it.

No Refunds for Termination: If you are removed for violating this AUP (or Terms), any fees paid or due (if any) may not be refunded. For instance, if a sale closed and then we discovered major fraud and banned you, the platform fee would still be due and you wouldn’t get it back since services were rendered.

Cooperation with Law Enforcement: We will cooperate with law enforcement requests and investigations according to law. For serious violations (fraud, threats, etc.), we may report to authorities or comply with lawful subpoenas. You consent that we may disclose certain information about you if we believe it’s necessary to comply or to protect others (see Privacy Policy’s legal disclosure provisions).

Changes to AUP: We may update this Acceptable Use Policy from time to time. Significant changes will be communicated or highlighted on our site. Continued use of the Services after changes means you accept the new rules.

Remember: These rules are here to protect everyone – ensuring Aloha My Home remains a trustworthy, pleasant place to buy and sell homes directly. Thank you for being a responsible member of our community!

Copyright & Intellectual Property Policy (DMCA)

Last Updated: September 16, 2025

Aloha My Home respects intellectual property rights and expects our users to do the same. This policy outlines our procedures for handling claims of copyright infringement (in compliance with the Digital Millennium Copyright Act (DMCA) in the U.S.) and our approach to other intellectual property issues.

If you are a copyright owner or an agent thereof and believe that any content on the Aloha My Home Platform infringes your copyright, you may submit a notice pursuant to the DMCA as described below. Likewise, users who believe their content was wrongly removed can submit a counter-notice. Additionally, we address trademarks and other IP concerns.

By using our Services, you agree to abide by intellectual property laws and our rules regarding content ownership and usage.

1. User Content and IP Ownership

Your Content, Your Responsibility: When you post content (like property descriptions, photos, etc.) on Aloha My Home, you affirm that you own or have obtained all necessary rights to that content. For example, if you upload photos, you should either have taken them yourself or have permission from the photographer to use them. If you use text (like an article or a slogan), it should be your original writing or you have rights to use it. Do not upload content that infringes someone else’s copyright, trademark, or other IP rights. If you’re unsure, err on the side of caution or seek permission.

Aloha My Home’s License to Use: As detailed in our Terms of Service, by posting content you grant Aloha My Home a license to use it for providing and promoting our services. This does not transfer ownership; you retain copyright in your content (assuming it was yours to begin with), but we have the rights to display, distribute, and adapt it as needed to operate (for example, resizing photos or using listing info in marketing).

Our Content: The Platform itself, including its design, text, graphics, logos, and overall compilation of content, is owned by or licensed to Aloha My Home and is protected by copyright, trademark, and other IP laws. You may not copy, distribute, or create derivative works from our site content (other than your own content) without our express permission. For example, the way our listings are formatted, our logos, our text in guides – those are ours. You are authorized to use the platform and view content for personal use (like viewing listings for buying a house), but not to scrape and republish our data or reverse-engineer our code, etc. See Terms for more details on permitted use of our IP.

2. DMCA Takedown Notice – Procedure for Copyright Holders

If you believe that content on Aloha My Home (for instance, a photo in a listing, or a blog post snippet in someone’s profile, etc.) infringes your copyrighted work, you (or your agent) can send us a DMCA Notice to request its removal. Your notice must include the following (these are legal requirements under 17 U.S.C. § 512(c)(3)):

Identification of the copyrighted work that you claim has been infringed. Be specific – e.g., “the photograph titled ‘Sunset on 123 Main St’ by John Doe, registered with the U.S. Copyright Office, Reg. No. ______.”

Identification of the material on our site that you claim is infringing and that you request us to remove or disable. Please provide URLs or listing IDs or any detail to help us locate it quickly. For example, “the photo appearing on [URL of listing] under the photo gallery, labeled ‘backyard view’, is my photo without authorization.”

Your contact information – Include your full name, mailing address, telephone number, and email address. We need to be able to reach you.

A statement that you have a good-faith belief that the use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law. Essentially, confirm that you (to your knowledge) did not give permission and no lawful exception applies.

A statement that the information in your notice is accurate, and under penalty of perjury, that you are the owner of the copyright (or authorized to act on the owner’s behalf).

Your physical or electronic signature. If sending via email, typing your full legal name at the end can count as an electronic signature.

Please be aware: Submitting a false DMCA notice can have legal consequences, including liability for damages, court costs, and attorneys’ fees if we rely on it and it’s indeed a misrepresentation. So make sure you have a valid claim.

Send your DMCA Notice to our designated DMCA Agent:

Attn: DMCA Designated Agent – Legal Department

Aloha My Home, LLC

12218 Redwood Court

Woodbridge, VA 22192

Email: [email protected]

Subject: DMCA Takedown Request

We prefer email for speed, but any method is acceptable. If you send by email, include “DMCA” in the subject so we can spot it quickly.

What happens next? Upon receiving a valid DMCA notice, we will:

Review the claim, verify its completeness, and likely remove or disable access to the allegedly infringing material. For example, we might temporarily take down the photo/listing or block access to the content in question.

We will make a good-faith attempt to contact the user who posted the content (the “alleged infringer”) with details of the notice and removal. We’ll also inform them of their right to submit a counter-notice.

If the user believes the takedown is mistaken or has authorization, they can send us a Counter-Notification (see Section 3 below). If we receive a valid counter-notice, we may restore the content after 10 business days unless you inform us that you’ve filed a court action to restrain the user from infringing (explained below).

We maintain records of DMCA notices and counter-notices. We may share copies with the alleged infringer or other interested parties (like Lumen database which collects such notices, unless you request confidentiality).

3. Counter-Notification – For Removed Content

If you are a user whose content was removed due to a DMCA notice, and you believe the takedown was in error or that you have the legal right to post that content, you may file a DMCA Counter-Notice to have the content reinstated. Your counter-notice must include:

Identification of the material that was removed or disabled, including where it appeared before removal (URL or description is helpful). For example, “Listing ID 456, the third photo (backyard view), which was removed on [date].”

A statement under penalty of perjury that you have a good-faith belief the material was removed or disabled as a result of mistake or misidentification. In other words, you assert that your content is not infringing, or that you had permission, or that the law (like fair use) protects your use.

Your name, address, and telephone number, and a statement that you consent to the jurisdiction of the Federal District Court for the judicial district covering your address (if in the U.S., typically the federal court in your state; if outside the U.S., you consent to the jurisdiction of the U.S. District Court for the Eastern District of Virginia, where we likely are). Also, you must state that you will accept service of process from the person (or their agent) who submitted the DMCA notice. This means you agree to be served with legal papers regarding this matter by the complaining party if they choose to litigate.

Your physical or electronic signature (typing your name at the end of an email is acceptable).

Send the Counter-Notice to the same DMCA Agent contact (email or physical address above).

After we receive a valid counter-notice:

We will forward a copy of the counter-notice to the original complaining party (the one who sent the DMCA notice).

We will inform them that we will replace the removed material or cease disabling access to it in 10 business days unless they notify us that they have filed a court action seeking an injunction to keep the content down.

In other words, if after 10 business days (and no more than 14 business days) we don’t receive notice that the original complainant has initiated a lawsuit against you (the user) to restrain your use of the material, we are legally allowed (and plan) to restore the content.

If we do receive notice of a legal action within that period, we will not restore the content, and the matter will have to be resolved by the court.

Please note: This process is intended to decide whether we put content back up on our site under the DMCA’s safe harbor framework. It does not determine actual infringement liability – that’s for a court to decide if it goes that far.

Also, knowingly submitting a false counter-notice (saying something was a mistake when you actually know you were infringing) is perjury and you could be liable for damages. So only submit a counter-notice if you truly believe you have the right to the content or that a mistake was made.

4. Repeat Infringers; Account Termination

Aloha My Home will terminate, in appropriate circumstances, users who are deemed repeat infringers. Under the DMCA and our policy:

If a user gets multiple valid DMCA complaints against content they posted, and it’s clear they are repeatedly uploading infringing material, we will likely suspend or terminate their account. We might set a threshold (for example, 3 strikes) or evaluate case by case (if one strike was particularly egregious, that might suffice).

We also reserve the right to terminate accounts for a single infringement if it is blatant or done in bad faith. But generally, we’ll warn and educate first for initial instances.

Termination means the user will no longer be allowed to use the Platform and may be barred from creating new accounts.

We maintain an internal log of DMCA notices to track repeat infringers.

We also might proactively remove content and warn a user if we suspect infringement even without a formal notice (for instance, if a user’s listing photos are exact copies from a realtor’s listing that we know they didn’t have taken themselves). But formal DMCA notices help us enforce.

5. Trademark and Other Intellectual Property Issues

Trademark Infringement: If you believe someone’s use of a trademark on our Platform (for example, in a listing description or user profile) is infringing your trademark rights (like using your company name/logo in a way that confuses people or is not allowed), you can report that to us as well. While the DMCA covers copyright, not trademark, we will review trademark complaints too:

Send an email to [email protected] with the subject “Trademark Complaint.”

Include identification of your trademark (e.g., the word or logo, registration number if applicable, and the jurisdiction of registration).

Include the URL and description of where it’s being used on our site.

Explain why you believe it’s infringing or likely to cause confusion (e.g., “User X’s profile uses our registered brand name in a way likely to confuse customers into thinking they are affiliated with us.”).

Provide your contact info and a statement of good faith and accuracy similar to DMCA format.

If you have a trademark registration, please attach evidence (e.g., a registration certificate or link to official registry).

If it’s unregistered but protected (common law), explain your use and reputation in that mark.

We’ll evaluate and if appropriate, we may remove or edit the content or ask the user to do so. Some trademark uses might be legitimate (nominative fair use, etc.), so outcome can vary.

Other IP (Patents, Trade Secrets, etc.): It’s unlikely our users would post content that infringes patents or trade secrets on a real estate site, but if such a scenario arises (e.g., someone posts a company’s confidential blueprint or something), contact us similarly with details and we will address it appropriately.

6. Misuse of DMCA or IP Reports

We take IP claims seriously. Do not make false claims. It’s against our policies (and the law) to knowingly submit a false claim of infringement. We may suspend or terminate accounts of anyone who is found to abuse the DMCA process or our IP reporting systems. This includes:

Sending bogus DMCA notices to harass a user or get their legitimate content taken down (we might ban you and you could face legal penalties from the user).

Filing frivolous trademark complaints with no basis just to harm a competitor.

We encourage trying to communicate first if appropriate (for example, if a user is using your photo and you’re okay with them just crediting you or removing it voluntarily, a polite message might resolve it). But that’s up to you; you can always use the formal process.

7. Feedback on Potential Infringement

If you’re not the IP owner but notice something you suspect is infringing (like you notice someone uploaded a professional photographer’s pictures without credit or permission), you can notify us informally. While only the owner or their agent can file a DMCA, we can still look into it if a third party flags it. Use our report function or email support with the info you have. We may reach out to the supposed owner if known or take precautionary steps.

8. Reservation of Rights

Aloha My Home reserves the right to remove any content for reasons of infringement without prior notice and at our sole discretion. We might also disable a user’s posting capabilities during an investigation. Our policy may evolve (especially to ensure compliance with updated laws or to better address new types of content).

We won’t necessarily notify all parties of the outcome beyond what DMCA requires (we do inform uploader of takedown and complainant of counter, etc.), but we try to keep communication clear.

Contact: For any questions regarding this policy or any intellectual property concerns, you can email [email protected] or write to:

Aloha My Home, LLC

Attn: Legal – IP/DMCA

12218 Redwood Court

Woodbridge, VA 22192

USA

By respecting these guidelines and the law, we can keep Aloha My Home creative and safe for original content while respecting creators. Thank you for your cooperation!

Third-Party Services Terms

Last Updated: September 16, 2025

Aloha My Home’s platform may integrate or allow access to services, content, or tools provided by third parties. This document outlines the terms and disclosures regarding your use of Third-Party Services through Aloha My Home. By using any such integrated services, you agree to comply with both our terms and any additional terms and policies of the respective third-party providers.

In plain terms: when you use features or services on our site that are powered by someone else, you may also be agreeing to their rules. We want you to be aware of who those parties are and what that means for you.

1. Examples of Third-Party Services on Aloha My Home

Maps and Geolocation: We utilize mapping services (e.g., Google Maps) to display property locations, neighborhood information, and allow you to see maps and possibly Street View. By using the maps on our site, you are agreeing to Google’s Maps/Google Earth Additional Terms of Service and Privacy Policy. These maps help you, but remember that data (like map imagery, places data) is provided by Google (or another map provider) and we are not responsible for inaccuracies in map data or directions. Use them as a guide, but verify critical details (like property boundaries) independently if needed.

Payment Processing: Although Aloha My Home doesn’t handle escrow or real estate payments directly (those go through title companies offline), if at any point you pay us any fees online (say a subscription or a convenience fee), it may be processed by a third-party payment processor (like Stripe or PayPal). When you make a payment on our platform:

You may be redirected to or see an interface from the payment processor.

Your payment and financial information is collected and processed by that third party, not directly by Aloha My Home, though we receive confirmation of the transaction. Their terms of service and privacy policy will govern those transactions. For example, if we use Stripe, you agree to the Stripe Connected Account Agreement.

We do not see or store your full credit card numbers or bank account details; that’s handled by the processor for security. We might store a token or last4 digits for reference.

Login/Authentication: If we offer “Sign-in with Google/Facebook/Apple” or similar, that is a third-party login service. Using it means you’re allowing that third party to authenticate you and share basic account info with us (like your email). Those logins are subject to the third party’s terms (e.g., Google’s Terms of Service) as well. We caution that if you use those, you should follow good security practices on those accounts too, since they gate access to your Aloha My Home account.

Embedded Content: Our site might display content embedded from third parties – for example, a YouTube video tour of a home, a widget from a home insurance quote provider, or a calendar scheduling tool (like Calendly) for showings. Embedded content behaves as if you visited that third-party site. That means:

The third party might collect data about you via cookies or tracking (see Cookie Policy).

The content is subject to the third-party’s license or terms. (E.g., YouTube’s Terms for videos).

If an embedded tool asks for information (like a mortgage calculator from a partner asking your income/credit), that info might go directly to that partner – use discretion and read any disclosures shown.

Title/Escrow Company Integration: We work with independent Title/Escrow companies to facilitate closings. Through our platform you might pick a recommended title company or we might transmit your purchase agreement and details to them to start the closing process. Note:

The actual closing services are provided by that third-party company, not by Aloha My Home. They have their own terms and paperwork you'll sign (like escrow instructions, settlement statements). Make sure to review their documents; we do not control their terms.

Aloha My Home is not responsible for errors or issues in the title/escrow process. We of course want it to go smoothly and we choose reputable partners, but the legal responsibility for closing lies with the title company and the parties.

Any funds (like earnest money or closing payments) that you provide go to the escrow company, not to us, and thus are subject to their terms for handling funds (like how they hold escrow under state law, etc.). We simply facilitate the connection.

Mortgage or Insurance Quotes: We may have partnerships with third-party lenders or insurance providers that offer you quotes or pre-approvals via our platform. For example, a “Get Pre-Qualified” button might send your contact info to a partner bank, or an insurance quote form might be essentially an embedded tool from an insurer.

If you choose to use those, you’ll likely have to agree to that company’s terms/consent to be contacted. For instance, by requesting a mortgage quote, you might be consenting to that lender doing a soft credit check or contacting you by phone.

We may display disclaimers like “Powered by [LenderName]” or “Your info will be shared with [InsurerName].” Please pay attention. Once handed off, your dealings with that provider are bilateral between you and them.

We do not guarantee any third-party offer or their rates/terms. Do your due diligence. Our recommendation or integration is not an endorsement or warranty of them.

Home Services or Vendors: Possibly, Aloha My Home might let you connect with service providers (like home inspectors, appraisers, moving companies, contractors) through our platform (maybe via a “Hire an Inspector” link that goes to a partner marketplace). Similar principle: Those services are third-party. We might get a referral fee or just provide as a courtesy, but they operate under their terms. If you book a service, it’s between you and that provider – we are not supervising their work or liable for issues.

2. No Endorsement or Control

Not Endorsed or Vetted (Unless Stated): While we may curate or facilitate third-party offerings to enhance your experience, we do not explicitly endorse or guarantee any third-party products or services unless we specifically say so in writing. Use them at your own risk and judgment. For example, if a certain moving company is listed, it might just be part of an ad integration; we aren’t saying they’re the best (though we hope they are good). We might remove third parties who consistently fail customers, but we provide no guarantees.

Not Responsible for Third-Party Content or Actions: Third-party content and services are beyond our control. This means:

If a map has an error (like pin mislocated) or if the title company delays closing, we’re not liable.

If you have a dispute with a third-party service (like you think a lender misled you, or an inspector did a bad job), that dispute is between you and them. Aloha My Home is not a party to those contracts and cannot mediate or resolve those issues (though we welcome feedback and might reconsider partnerships).

Third-party sites likely have their own privacy policies. When you engage, your data may be shared as needed. For instance, if you click to pre-qualify for a mortgage, information you provide goes to that lender under their privacy terms, and they might inform us whether you got pre-approved (which helps us mark you as a “Platinum Buyer” for example, as Cribbed does). But we’re careful to only share what's necessary. See Privacy Policy about info sharing.

External Links: Our platform may have links out to external websites (like a link to a partner’s blog or a government site for property records). Once you click an external link, you are subject to that site’s terms; we have no control over their content or availability. We provide links for convenience, not endorsement. If an external link proves problematic (dead or inappropriate), let us know and we might remove it, but by clicking, you accept that risk.

3. Data Sharing with Third Parties

To enable some third-party services, we might need to share some of your data with them (with your consent or as outlined in our Privacy Policy):

For example, to integrate with a title company, we might send them the executed contract with buyer/seller names and contact info.

If you use a scheduling service via our site to book a showing, the scheduling app might get your name, requested time, and contact details to arrange it.

By using these integrated features, you authorize Aloha My Home to share relevant information with the applicable third party in order to carry out the service on your behalf. We will not share beyond what is necessary.

Any personal data we share will be handled according to our Privacy Policy and any relevant data protection agreement (for example, if EU data is involved, we ensure appropriate safeguards).

Third parties receiving your data are typically meant to use it solely for the purpose of providing their service via our platform, not for unrelated marketing (unless you separately sign up with them).

That said, some partners might ask for permission to follow up with you (e.g., a lender might ask if they can contact you for other offers). It’s up to you to read those requests and opt in or out.

We attempt to choose partners with good privacy and security practices, but we cannot be responsible for how they handle data once it’s in their possession (beyond any contracts we have). If you have concerns, review their privacy policies or ask us for details.

4. Third-Party Terms and Policies

When a third-party service is in use, you agree to their terms of service and privacy policy in addition to ours. If you do not agree, do not use that feature. Some notable ones:

Google Services (Maps API, etc.): Using maps implies agreeing to Google’s terms (see their “Google Maps/Google Earth Additional Terms of Service”) and Google’s privacy policy. Those include not abusing the map data, not using it for high volume commercial purposes without permission, etc. Also, map data might have disclaimers (like "map imagery ©Google, some data © OpenStreetMap"). Respect those rights.

Payment Processor Terms: e.g., Stripe’s services means you agree to Stripe’s Connected Account Agreement, which covers how they handle transactions and disputes. Usually, processors might have protections like refund rules or dispute resolution (like how to contest a charge). Familiarize yourself if you use them often.

Social Login: E.g., “Sign in with Facebook” means you abide by Facebook’s Platform terms and you allow Facebook to share your profile info with us. Also, any posting to social (if we have a feature that auto-posts your listing to your social media) must follow those social media terms (no spamming, appropriate content, etc.).

Title/Escrow Terms: When you proceed to closing, the title company will provide escrow instructions and closing documents. Those are binding legal contracts on how the transaction will be handled. We can’t summarize them all here, but key points often: they limit the title company's liability, require you to provide accurate payoff info, outline dispute resolution for escrow, etc. Read them at closing. If something in their terms concerns you, discuss with the title officer or your attorney. Our involvement is mainly to make sure you connect; we don't dictate their contract terms.

Integrations (Mortgage or Insurance connectors, etc.): If you fill out forms via our site that are actually under a partner’s control (like an embedded quote form by an insurer), look around for that partner’s terms. There’s usually a link or small print. If not readily visible, assume that by hitting “submit” you agree they can contact you or use data to provide a quote. If you do not want that, do not submit.

5. Disclaimer of Liability for Third Parties

To the fullest extent permitted by law, Aloha My Home disclaims any and all liability for any acts, errors, omissions, or misconduct of any third-party service provider accessible through our platform. That includes:

Losses or damages you suffer from using a third party’s service (e.g., a moving company breaks your furniture, or a lender denies your loan causing a delay, or a mapping error leads you to a wrong location).

If a third party’s terms cause you some disadvantage or extra fees (for instance, a payment processor might have a fee for currency conversion, or a title company might charge a cancellation fee if you back out late – those are between you and them).

We are not responsible for third-party promises either. If a partner lender promises a certain interest rate or a closing cost credit but fails to deliver, that’s on them. We do not guarantee their promises.

Also, any warranties or guarantees relating to third-party services are provided solely by that third party, not by Aloha My Home. We provide our service “as is” and likewise any integrated content is provided “as is” by the respective sources.

However, if you encounter a serious issue with a third party integrated via our platform, we do want to know. We value our users’ experience. So while we can't reimburse you or legally resolve it, we may:

Try to facilitate communication if appropriate (e.g., get you a contact at the company to escalate).

Evaluate whether we should continue partnering with a company that consistently fails our users.

Possibly intervene in terms of platform action if needed (for example, if a certain inspector is repeatedly problematic and we list inspectors, we might remove them from our suggestions).

Remember, your use of any third-party site or service is at your own risk. Please exercise the same caution as you would when using any external service outside Aloha My Home.

6. Changes to Third-Party Offerings

We reserve the right to add, remove, or change third-party integrations at any time:

We might add new partners (like a new payment provider or a new insurance partner). We’ll update relevant disclosures or interfaces accordingly.

We might discontinue working with a certain provider. If so, any ongoing transactions with them will continue outside our platform if needed, but their integration on our site will cease.

We don’t guarantee that any third-party service will be available continuously. They may have outages or terminate aspects of their service. If an integration fails, we’ll do our best to notify and suggest alternatives.

If we change an integration that materially affects your data (like switching mapping providers, which might involve transferring location data differently), we’ll note it in our privacy updates.

7. Advertising and Third-Party Links

If our platform displays ads or promotions for third parties (for example, a banner ad for a moving service or a featured “Recommended Vendor” list):

Those ads are either provided by the third party or via an ad network. We don't guarantee any claims in ads. Do your research.

Clicking an ad likely takes you to the third party’s site. Once you click, you’ve left our platform (even if it opens in a new tab). Our policies no longer apply there; theirs do.

We may be compensated for showing ads or if you sign up with a partner (affiliate relationships). We’ll abide by any disclosure laws about that.

But under no circumstances does that compensation mean we assume liability or responsibility for their products. It's simply a marketing arrangement.

8. Third-Party Software (API, SDK, etc.)

Our platform itself might include software libraries or APIs from third parties (like an analytics SDK or a chat widget code). Using our site thus means that code runs on your device. Key notes:

Some of these might collect data (like analytics, as noted in our Cookie Policy). Those are governed by our agreements with the providers, but they also have their privacy policies (e.g., Google Analytics).

If any open-source libraries are used, they come with their own licenses (like MIT, Apache, etc.). We respect those and can provide attribution if required. Typically, those do not impact you beyond the fact they enable features.

If we provide any downloadable software (e.g., a mobile app includes an SDK from Apple or Google), by using that, you also accept the third-party SDK terms (which are usually in the platform rules for developers).

9. Indemnification

While our Terms of Service cover overall indemnification, be aware: if your misuse of a third-party service via our platform causes us damage, you may be held responsible. For instance:

If you use Google Maps on our site in a way that violates Google’s terms and Google fines us or cuts off our access, we may hold you accountable if it was due to your misconduct.

If you bring a claim against us related to something a third party did, and it turns out the fault was with that third party not us, you should pursue them. By using our service, you agree not to hold us liable for third-party actions and to indemnify us if a third party holds us liable due to your actions.

10. User’s Responsibility

Stay Informed: It's ultimately your responsibility to read and understand any third-party terms applicable to your actions. We try to keep you informed (with notices, links, etc.), but we can't force you to read them. We highly encourage that you do, especially for critical services like financial or legal ones.

Opt-Out: If you do not agree with a third party’s terms, do not use that integrated service. Often, there are alternate ways:

If you don’t want Google Maps, you might use our list view instead of map view (though realistically, maps are quite embedded).

If you prefer not to use the integrated title company, you can often choose your own (seller often picks title in many jurisdictions). You can still use our platform for everything else and then handle closing offline with your chosen provider.

You are not forced to take any partner offers; they are optional conveniences. We do not penalize users for not using partner services (except of course, if you circumvent our entire platform to avoid fees, that’s different and covered under Payment Terms).

Feedback: If you have feedback (positive or negative) about any third-party integration on our site, let us know. It helps us improve the overall user experience and choose the best partners.

In summary, use third-party services wisely, know that you are dealing with another entity, and know that we step back in those transactions. We provide the connections and integrated experience to help you, but cannot take responsibility for every external provider’s performance. Thank you for understanding and for making use of these services responsibly.

Payment Terms

Last Updated: September 16, 2025

These Payment Terms outline the financial relationship and obligations between users and Aloha My Home regarding fees, payments, and our non-circumvention policy. By using our Platform and engaging in transactions, you agree to these Payment Terms in addition to the general Terms of Service.

Key points:

Listing and using Aloha My Home is free until you close a deal.

Aloha My Home charges a flat platform fee at closing for sellers (currently $995).

We rely on users to honor that fee and not circumvent it by going off-platform.

Payment handling is facilitated via third parties (title companies, etc.).

These terms also cover what happens in cases like cancellations, disputes, or non-payment.

1. Platform Fee and What It Covers

Service Fee: Sellers agree to pay Aloha My Home a transaction service fee (the “Service Fee” or “Platform Fee”) at closing, in the amount specified on our website’s Pricing page (currently $995, but subject to change at our discretion).

Amount of Fee: Aloha My Home’s service fee is a flat $995 per completed home sale transaction. This amount may be adjusted in the future, or promotional rates may apply (e.g., discounts for military as described below), but at present, $995 is the standard fee for each transaction closed via our Platform.

It does not scale with the price of the home; whether your house sells for $100,000 or $1,000,000, the fee is the same. This distinguishes it from a traditional commission.

Who Pays: By default, this fee is charged to the Seller at closing, deducted from sale proceeds. In theory, parties can negotiate in the purchase contract who ultimately bears the cost (e.g., maybe the buyer agrees to pay or split it as part of the offer), but our platform will treat it as a seller charge unless informed otherwise. Many sellers factor the savings (versus paying a listing agent commission) into their acceptance.

Services Covered: This fee covers the use of our Platform and all its features to list your property, connect with buyers, negotiate, and coordinate through closing. It covers:

The cost of hosting your listing, marketing features we provide (like being on our site, any syndication we do to other sites).

Use of our messaging and offer management tools.

Support we provide during the process (e.g., customer service, transaction checklists).

It is NOT a commission for real estate brokerage, as we are not acting as a broker. It's a service/platform fee for software and support usage.

It also is not paying for escrow, title, or any third-party closing services – those are separate (you'll see title company fees on closing papers separately). Our fee is just ours.

Platform Fee is Earned at Closing: We only collect the fee if and when your sale successfully closes. If the sale does not close for any reason (inspection issues, financing falls through, you change your mind within your contract’s allowed contingencies, etc.), then no platform fee is due, since our model is “only pay if you close”. We take on the risk of providing our services upfront with the expectation of payment upon success.

If you end up not selling via our platform (e.g., you withdraw the listing or a deal fails and you decide not to sell at all or you go hire an agent later), we do not charge the fee. There’s essentially no upfront or termination fee, except possibly if you had purchased some optional upgrade (none right now, but say if we had a premium listing photography package, that would be separate and maybe due even if you don’t sell).

Discounts and Promotions: We may offer promotions such as discounts for certain users or referrals. For example, we currently provide:

Military Discount: 5% off the platform fee (so $945.25 instead of $995) if one party (buyer or seller) is an active or former military service member, and 15% off (an $845.75 fee) if both buyer and seller are service members. Proof (like military ID) may be required. This is to support our troops – a policy we have, which may be adjusted or discontinued, but we’ll honor it for those who qualify during this period.

Referral/Intro Discounts: Possibly in the future, if someone was referred or we run a special (e.g., first 100 users pay only $500), those terms will be made clear and honored. Those might be time-limited or conditional (like you must close within a certain timeframe for it to apply).

All discounts need to be documented (perhaps noted in your listing dashboard or agreed in writing). If you think you qualify and it’s not reflected, clarify with us well before closing so the settlement can reflect it correctly.

Changes to Fee: We reserve the right to change the standard fee for future transactions. If we do so, we will update these terms and notify users (particularly those with active listings) in advance by reasonable means (like email or dashboard alert). Typically, any change would apply to listings or transactions initiated after the effective date of change, not retroactively to ones already under contract. If a drastic change occurred and you disagree, you could cease using the platform (but again, we wouldn't spring a higher fee on someone mid-transaction).

No Commission / Not an Agent: To reiterate, paying our platform fee does not mean we are your agent or have broker responsibilities. You handle your transaction directly; our fee is simply for providing the tools that allowed you to do it efficiently. This also means that we do not get involved in splitting commissions with buyer’s agents or so forth. If a buyer comes with an agent and you agree to pay that agent a commission, that is separate (you might pay them at closing too, but that’s between you and them; our fee remains our fee regardless).

2. How Payment is Collected

At Closing via Settlement Statement: The primary method for collecting the platform fee is through the closing process handled by the title/escrow company. This works as follows:

When you (seller) and a buyer sign a purchase agreement via Aloha My Home, it will include a provision authorizing the platform fee to be paid to Aloha My Home at closing (we’ll often ensure the contract or an addendum states that, or you sign a separate Aloha payment agreement).

We or you will inform the chosen title/escrow company of this fee and provide them with an invoice or payoff instruction. Typically, we send closing instructions: “Disburse $995 to Aloha My Home, LLC from seller’s proceeds.”

On the HUD-1 Settlement Statement or Closing Disclosure, this fee will appear likely on the seller’s side as something like “Aloha My Home Platform Fee.” It may be lumped under closing costs.

At the time of disbursement (once the transaction funds and records), the escrow agent will cut a check or wire to Aloha My Home for that amount.

Thus, you (seller) do not need to separately pay us or pull out your credit card at closing; it’s handled within the transaction’s flow.

Alternate Collection if Not Through Escrow: If, for any reason, the closing agent does not handle it (rare, but say a FSBO and buyer choose not to use a full service title co, or a cash deal where they don’t involve an escrow, or a mistake where it was left off the settlement by accident):

You still owe the fee. It doesn’t vanish because it wasn’t on a form.

In such cases, we will invoice you directly. You agree that you will promptly pay the invoice (via check, electronic payment, or another specified method) within [10] days of receiving it, unless otherwise specified.

We might use a third-party payment processor to charge your account if we have your details (with prior notice if possible).

Ideally, we avoid this by working with the closing agent early on. That’s why you agree to cooperate and sign any needed instructions (see below).

Authorization and Instructions: By using our platform to list and sell, you authorize Aloha My Home to work with your chosen closing agent to ensure our fee is included on settlement. You agree to sign any document reasonably necessary to instruct payment of the fee (e.g., a document for escrow). Many title companies might require a separate “commission or fee disbursement authorization” signed by the seller. We will provide it if needed; you agree not to unreasonably refuse to sign it.

Non-payment: If somehow the fee is not paid at closing (for example, an escrow officer forgot and you walk away with full proceeds):

That fee is still due and payable by you to Aloha My Home. We will contact you for payment.

We expect you to rectify it immediately by paying directly.

If payment is not made within a reasonable period after closing (say, within 10 days of our notice), it will be considered a breach of these terms and potentially theft of service. We then reserve the right to take legal action or assign a collections agency to recover the fee plus any costs (like legal fees or interest). We hope to never do this, as all parties should be aware of the fee by closing, but this is our remedy if needed.

We might also report such non-payment to credit bureaus or pursue it as a contract claim in court where you might also have to pay our attorneys’ fees (if awarded) – see “Fee Recovery and Attorneys’ Fees” below.

Taxes on Fees: Our platform fee is a service fee. Depending on jurisdiction, sales tax or similar taxes might apply to services. For example, some states have started taxing certain digital or listing services. Our fee currently is quoted before any such tax. If a law requires, we may add applicable taxes on top of the Service Fee (and disclose that clearly). Otherwise, the Service Fee is total from which we then remit any tax.

If you are outside the U.S. (not typical since real estate is local, but say a foreign owner sells property via our platform), you are responsible for any taxes (like VAT) that might be owed on our fee (since our services were provided primarily in the U.S., VAT wouldn’t apply).

Changes in Payment Method: If the industry norm changes or if we implement an alternate method (like paying via credit card or ACH if you prefer to pay earlier), we will detail that. Currently, paying at closing via settlement is simplest for all.

3. Non-Circumvention Agreement

This is crucial: By using Aloha My Home, you agree not to circumvent the Platform to avoid paying the platform fee.

Definition: Circumvention in this context means: after discovering or connecting with a buyer or seller through Aloha My Home, you complete the property sale (or a substantially similar transaction) outside of Aloha My Home’s processes (meaning not finalizing it through our platform or intentionally excluding our knowledge) with the intention or effect of not paying the platform fee.

Why: Our business model is predicated on receiving the fee when a deal closes that was facilitated by our marketplace. We don’t charge upfront. If people use our resources to meet but then deliberately cut us out, that undermines the platform and is unfair.

User Obligations:

If you as a seller find a buyer through Aloha My Home, you must ensure that the transaction’s closing goes through a process that includes paying our fee. We have built-in processes to do so (using partner title companies etc.). We expect you to use those or to at least notify us if you plan any alternate closing arrangement so we can coordinate how we’ll get paid.

If a buyer or other party suggests “let’s do this offline and save money,” you should refuse and report that to us. Both sides are bound by this – we’d pursue the seller primarily as the one who owes the fee, but a buyer who knowingly participates is violating Acceptable Use as well.

If you genuinely accidentally bypassed us (maybe you and the buyer lost touch then reconnected months later outside the platform), you should still inform us and honor the fee. We may be understanding case by case, but the default expectation is if the introduction was via our platform and a sale happens within a reasonable timeframe (we consider it 12 months from introduction as covered in Terms), our fee is due.

Time Period: We consider this non-circumvention obligation to extend for 12 months from when you last interacted with a prospective buyer/seller on our Platform (or from listing date, whichever later). That’s because a buyer met via Aloha might come back much later and strike a deal. Upwork uses 24 months for freelancing; we think a year covers typical real estate cycle, but reserve rights if a scenario is clearly circumventing beyond that.

Consequences of Circumvention:

If we find (or have reasonable belief) that you circumvented, we will invoice you the platform fee (if not already paid). You agree to pay it immediately on demand.

Additionally, you will be liable for any costs we incur to enforce collection (attorney fees, etc., see below) and possibly a penalty if provided in contract (we haven’t set a fixed penalty like Upwork’s conversion fee, but we reserve the right to seek damages).

Your account will likely be terminated for breach of Terms.

We might also inform other platform users if appropriate (like if a buyer lured you off, we might ban them too).

If the sale hasn’t closed yet and we catch wind, we might seek an injunction to freeze things until our fee is accounted for (though that’s heavy-handed; usually, we’d just talk to you).

Example: You list your home on Aloha My Home. Buyer Jane contacts you via Aloha, tours house, etc. Instead of making the offer through Aloha, she proposes you both sign a standard contract offline and close with her friend at a title company, thus not indicating Aloha My Home’s involvement. If you do that and don't pay us, that’s circumvention. Even if Buyer Jane says “great, you save $995 and maybe cut me a small price break,” Aloha My Home is still owed $995.

4. Refund Policy

No Closing, No Fee: If your transaction fails to close, we do not collect the platform fee, as stated. If by chance any portion was pre-collected or mistakenly charged, we will refund it fully.

After Closing (Completed Transaction): Once a sale has closed and our fee collected, the general rule is the fee is non-refundable. You got the full benefit of our service (successful sale and likely significant commission savings). Even if something post-closing goes awry between buyer and seller (like a later dispute or return/rescission of sale), that doesn’t obligate us to refund our fee – we performed our role.

The only exception might be if the sale is legally unwound shortly after (like a court voids the sale due to some extreme issue) or it was paid in error. In such unusual events, we’d consider partial or full refunds on a case-by-case basis, but we are not automatically obligated unless required by law.

Service Issues: If you think you deserve a refund because you believe our service failed in some way (e.g., a major platform outage cost you a buyer and you ended up paying the fee but feel you didn’t get full value), you can request it, but we make no promise. Our liability disclaimers apply; we aim to provide great service but don’t usually refund the fee due to dissatisfaction after a successful closing. It’s a success fee, not a satisfaction-guaranteed fee. That being said, we want happy customers and would evaluate serious complaints fairly.

Promised Refunds: If we explicitly offered a satisfaction guarantee or refund in a promo (none currently), we’d honor that as per that specific offer’s terms.

Upgrades/Optional Purchases: If we offered optional paid services (like hiring a photographer through us), those might have their own refund/cancellation terms (e.g., you cancel photography 1 day before, maybe only partial refund). We’ll specify those if/when they exist. But the platform fee is separate from any optional add-ons.

5. Payment Methods & Authorization

By agreeing to these terms, you authorize the closing agent and/or Aloha My Home’s payment processor to charge or collect the platform fee as described.

If we need a backup payment method: For instance, if we ask you to put a credit card on file at listing time (not currently required but could be in future to secure payment), you authorize us to charge that card the platform fee if it’s not otherwise paid at closing. We would likely notify you before doing so (and again, only if closing happened and we didn't get paid).

If card is declined or invalid when we try such a charge, you still owe the fee and must promptly provide an alternative method.

We will securely handle any payment info you give (according to our Privacy Policy).

Late Payment: If you fail to pay any amount due, in addition to other remedies, we may:

Charge a late fee or interest (for example, interest at 1.5% per month or maximum allowed by law, whichever less) from the due date until paid.

Suspend your account or ability to use the platform for future deals until resolved.

6. Disputes Regarding Fees

If you disagree about a fee (e.g., you think you were charged wrongly or the amount is wrong):

Contact us as soon as possible (at latest within 30 days of charge or closing) with details. We’ll investigate.

If it’s an error on our part or escrow’s part, we’ll correct it (refund or adjust).

If it's a misunderstanding (like you thought a promotion applied but it didn’t), we’ll explain or possibly accommodate if appropriate.

If you just don’t want to pay because you changed your mind about using us, note that by using the platform and closing a deal you are contractually obligated to pay. There isn’t an opt-out at that point.

You agree not to file frivolous chargebacks or payment disputes with your bank for the platform fee. If you do initiate a chargeback for a legitimately owed fee, we will contest it with documentation (including these terms and the purchase agreement indicating fee) and that could complicate things for you.

If a chargeback is somehow successful and we are out the fee, that doesn’t mean you are off the hook; we can still pursue you legally for the amount (and add any chargeback fees we incurred).

7. Fee Changes and Communication

We commit to transparency about fees. Our current pricing is displayed on our site (FAQ) and likely reinforced when you list.

If we ever consider raising or introducing new fees, we will give notice. For example, an email to active users and a change on the site at least 30 days before effective.

If we were to lower fees or give a discount retroactively (rare, but say we decide to waive a fee as a courtesy in a unique case), that’s our discretion and not waiving our right to enforce fees generally.

8. Additional Costs and Third-Party Payments

As noted, our fee doesn’t cover third-party costs. During your sale, you’ll still possibly pay:

Title insurance, escrow fees, recording fees, transfer taxes, etc. (if seller, those likely come out of your proceeds).

Any commission you agreed to pay a buyer’s agent (if any).

Any optional services (home warranty, etc.) you agreed to.

We are not involved with those; they’ll be handled in closing. We only care about our fee.

If any third-party tried to get paid via us (like a mistaken assumption that they should bill us), we will push back. For example, if a buyer’s agent sees we facilitated and tries to claim we owe them a referral fee – we do not. All such arrangements must be between the user and third party.

If a title company erroneously gives our fee to someone else or misplaces it, we will sort that with them (not your burden, but you may need to assist or sign something if needed).

9. Fee Recovery and Attorneys' Fees

If we have to engage lawyers or collections to get our fee due to breach of these terms, you agree to reimburse us for all reasonable costs of collection, including attorneys’ fees, court fees, collection agency fees, and interest (as noted) as permitted by law.

This is in addition to any other damages or relief we might seek (for instance, if a particularly egregious circumvention caused us business losses beyond the fee, we could potentially sue for those too, though typically the fee and costs suffice).

In any legal action between us related to fee or payment, the prevailing party is entitled to recover reasonable attorneys’ fees and costs from the other party.

10. Arbitration of Payment Disputes

As part of our Dispute Resolution Policy, any dispute concerning payment of the platform fee or non-circumvention may be subject to the arbitration clause and class action waiver in our Terms of Service.

However, note we reserve the right to pursue fee collection via small claims or appropriate court if it qualifies (for instance, we might file a small claims case to recover $995 if arbitration would cost more than the fee).

But generally, we’ll try to resolve amicably. Communication is key. If you’re unhappy or confused about the fee, talk to us rather than just not paying.

We appreciate you honoring these Payment Terms. They ensure we can continue offering Aloha My Home as a cost-effective alternative to traditional commissions. When everyone abides, sellers save money and we sustain our business – win-win. Thank you for your cooperation and here's to your successful sale!

Dispute Resolution and Arbitration Policy

Last Updated: September 16, 2025

While we strive to make the buying and selling process smooth, disputes can occasionally arise — whether between users or between a user and Aloha My Home. This Dispute Resolution and Arbitration Policy explains how such issues are handled.

In summary:

We encourage amicable resolution first.

If that fails, binding arbitration (rather than court) is our primary method for disputes with Aloha My Home (and between users in some cases we can facilitate).

No class actions, no jury trial if arbitration applies.

We outline the steps, from negotiation to formal proceedings.

This policy is incorporated into our Terms of Service (Section 11 there summarized it; here are details).

1. Disputes Between Users (Buyer and Seller)

Aloha My Home is not a party to the real estate contract between buyer and seller. Thus, disputes arising out of the purchase agreement (like condition of property, failure to close, deposit issues) are generally governed by that contract and relevant law, not by us. However, we provide tools and guidance:

Negotiation Phase: If an issue arises (e.g., disagreement on repair requests, extension of closing date), we recommend buyers and sellers communicate through our messaging system to try to resolve. Keep communication civil and in writing for clarity.

Mediation Clause: Many real estate contracts contain a clause requiring mediation of disputes before litigation. If your contract does, follow that. Even if it doesn’t, you may voluntarily agree to mediate. Aloha My Home can assist in recommending a mediator or a platform for online mediation, but we do not ourselves mediate (we are not neutral, we run the platform).

Aloha My Home Assistance: You can reach out to our support if you need help understanding a situation or want us to clarify something (like what the platform logs show about an offer acceptance time). We may, at our discretion, offer informal guidance or clarify facts (especially if a dispute hinges on something that happened on our platform).

Platform Records: Our system records offers, acceptances, messages timestamps, etc. These can be critical evidence. If a formal dispute (arbitration or litigation) arises between buyer and seller, we can provide a data export or affidavit verifying platform activity if properly requested (subpoena or with user consent).

Earnest Money Disputes: If an escrow/title company holds earnest money and there’s a dispute on who gets it, that will follow the contract (which likely says something like “if parties can’t agree, it stays in escrow until resolution by agreement or court order”). Aloha My Home doesn’t hold funds, so we can’t decide that. We encourage amicable splitting if possible to avoid drawn-out fights.

Review System: If we had a review or rating system, note you cannot misuse it to extort resolution (see Acceptable Use). If a dispute is unresolved, don’t try to “solve” by blasting the other with negative reviews, and vice versa. Focus on formal resolution channels.

Important: Disputes between users do not involve Aloha My Home as a party. We will not provide legal representation or accept liability. You should consult a real estate attorney for serious issues. Our terms require you not to sue us for someone else’s actions (see disclaimers and indemnity).

2. Disputes Between User and Aloha My Home

If you have a grievance with Aloha My Home (about our service, fees, performance, or anything under our agreement with you), the following steps apply:

Step 1: Contact and Negotiation.

Notify Us: Email our support or legal at [email protected] describing your issue. Provide relevant details (dates, what went wrong, what you want).

We’ll Respond: We’ll attempt to resolve it informally via communication. Often, issues can be resolved by clarification or a simple fix (maybe a partial refund or an apology if we messed up something minor).

Good Faith: Both sides agree to try to resolve in good faith. Please allow at least 30 days for this informal negotiation. We may escalate to a manager or specialist to review your concern.

No Rush to Sue: Don’t immediately jump to a lawsuit or arbitration — give this informal process a chance.

Step 2: Pre-Arbitration Notice (If unresolved):

If we can’t resolve informally, you must send a formal Notice of Dispute before initiating arbitration. This is a written letter (not just email) that includes:

Your name and contact info,

A clear description of your claim, including relevant facts,

The specific relief you’re seeking (e.g., amount of money, or specific action),

It should be titled “Notice of Dispute” and mailed to our address: Aloha My Home, LLC – Legal Department, 12218 Redwood Court, Woodbridge, VA 22192.

Upon receipt, we have 60 days to see if we can resolve it before you proceed. We may offer a settlement or alternative.

Step 3: Binding Arbitration (U.S. Users).

If we still cannot resolve, either party (you or us) can elect to resolve the claim by binding arbitration instead of court, per the Terms’ arbitration clause.

Arbitration Forum and Rules: We will use a neutral arbitration provider, likely the American Arbitration Association (AAA) or JAMS, under their Consumer Arbitration Rules. If AAA is used, they have streamlined rules for consumer disputes. If for any reason they’re unavailable, we’ll agree on another provider or the court can appoint one.

Arbitrator: A single arbitrator will be appointed. The arbitrator is like a private judge who can award the same damages and relief as a court (including statutory or injunctive relief if warranted, except not on behalf of anyone not party to the arbitration).

Location & Hearing: Arbitration can be conducted in the county where you reside (if in the US) or another mutually agreeable location, or via phone/video conference. If your claim is under a certain amount (like $25,000), you may choose to have arbitration based on documents only or a telephonic hearing, unless an in-person hearing is required by AAA rules. If in-person, and travel is burdensome, we will work with you to find a convenient location.

Costs: AAA’s consumer rules cap your arbitration filing fee (usually at $200) and require us to pay the rest of the fees (arbitrator, admin) for standard consumer claims. Each side pays their own attorneys unless the claim allows shifting (e.g., some statutes allow winner to recover fees).

Opt-Out Right: If you do not wish to agree to arbitrate disputes with us, you have the right to opt out of the arbitration agreement by mailing us a written opt-out notice within 30 days of agreeing to Terms. It must include your name, address, and a clear statement that you want to opt out of arbitration. This must be sent to our address (Attn: Arbitration Opt-Out). If you opt out, you retain right to go to court (but still no class action or jury trial, presumably; actually if you opt out, the class waiver might not hold in court, unclear, but presumably you'd still agree to individual disputes only).

Note: If you opt out, it doesn't mean you can circumvent any fees or obligations; it just means dispute forum is court not arbitration.

If you don’t send an opt-out, you’re bound.

Our commitment: we won't retaliate or treat you differently for opting out. We consider it separate from providing service.

Class Action Waiver: All arbitrations are individual only. You and we waive the right to bring or participate in any class, consolidated, or representative action. The arbitrator has no authority to conduct class arbitration or multi-claimant proceedings. You’re resolving just your dispute.

Jury Trial Waiver: By agreeing to arbitration, both parties give up the right to a trial by jury for those claims. If for some reason a claim proceeds in court (e.g., you opt out or an arbitration clause is unenforceable), both parties still waive jury and can only go before a judge (bench trial).

Exceptions: Notwithstanding arbitration:

Small Claims: If your claim qualifies for small claims court, you can choose to file there instead of arbitration. We won’t force arbitration for an individual matter in small claims if you prefer that.

Injunctive Relief for IP or Misuse: If you misuse our IP or service (like hacking, scraping content), or you infringe our trademarks, we might need to go to court for injunctive relief to stop it quickly. The arbitration clause doesn’t stop either party from seeking a preliminary injunction or order in court to prevent immediate harm (like confidentiality breaches or IP infringement). Those are typically outside arbitration because arbitration might not provide quick emergency relief.

Claims Not Subject to Arbitration: Some claims cannot be arbitrated by law (like certain statutory claims where arbitration agreements are prohibited). Also, under federal law, certain disputes from other laws may not be forced into arbitration (as noted in Upwork snippet, like sexual assault claims now have an option to go to court). We will comply with any such laws — if a particular type of claim cannot be arbitrated, then to that extent the arbitration clause doesn't apply.

Arbitration Award: The arbitrator’s decision will be final and binding, with limited court review (only for very narrow grounds like arbitrator bias or exceeding authority). Judgment on the award can be entered in any court with jurisdiction.

Confidentiality: Arbitration proceedings are generally private. We both agree to keep the arbitration and any results confidential, except to enforce the outcome or as required by law. This is not in the Upwork snippet explicitly, but many arbitration terms include it, and we think it's wise: you can't share details publicly, which protects both sides.

Summary: If we have a serious dispute, we try friendly resolution, then formal notice, then arbitration where a neutral arbitrator decides individually, no big class lawsuits. You have the ability to opt out of arbitration within 30 days if you prefer courts. But even in court you waive class actions via Terms.

3. Governing Law

The Federal Arbitration Act (FAA) governs the arbitration clause’s enforceability, as it does in Upwork’s terms. That means even if state law might not favor arbitration, FAA likely preempts those laws for most transactions involving interstate commerce (which our platform is, as it's online). So the arbitration clause is generally enforceable nationwide.

Apart from arbitration specifics, any non-arbitrated disputes or issues of law will be governed by Virginia state law (if that’s what we set in Terms; Upwork uses Delaware or California for theirs, we might choose Virginia because we operate there). This is done without regard to conflict of law principles, meaning we'll apply Virginia law even if the conflict rules say otherwise.

For any allowed or necessary court proceedings (e.g., confirming an arbitration award, or if arbitration is opted out or the clause is unenforceable), the venue is as stated in Terms: likely state or federal courts in Virginia (specifically likely Prince William County or Eastern District of VA).

You consent to that jurisdiction. If you're out of state, you agree to come to Virginia for disputes (or at least you don’t contest venue).

4. Class Action and Trial Waivers

To reiterate:

No Class or Consolidated Actions: You and Aloha My Home can only bring claims against each other on an individual basis, not as a class member or representative in any collective action. This applies to arbitration and to any court if a case were to proceed in court. If the class waiver is deemed illegal or unenforceable for a particular claim (say, a certain statute gives a non-waivable class right), then the arbitration clause might not apply to that claim, and it might go to court — but only that claim, and typically the class waiver being unenforceable could void the arbitration for that instance. (Often agreements say if class waiver is invalid then the entire arbitration clause is void for that class claim, because we wouldn't arbitrate on a class basis.)

No Jury Trial: If for some reason litigation occurs (like you opt out or we sue in small claims), both parties agree to waive any right to a jury trial. A judge will decide or, in small claims, as per that court's procedures.

No Consolidation: Even outside class contexts, multiple individual claims can't be consolidated without consent.

5. Exceptions / Opt-Out Recap

Small Claims Option: As noted, if your claim is small (below a certain monetary threshold, usually $10k or less depending on state) you have the option to pursue it in small claims court instead of arbitration. You must do so on an individual basis and if you do, you can't also seek duplicate relief in arbitration or vice versa.

Intellectual Property: We may not be required to arbitrate certain IP claims. If you infringed our trademark, we might directly sue for injunctive relief in court. Or if you challenge our patent or we claim you misused our IP, that might not be required to go to arbitration. The terms likely carve out IP enforcement from arbitration (as is common).

Public Injunctive Relief: If you seek relief that affects others (like broad public injunctive relief in California), and a court rules arbitration can't handle that under state law, then such claim might go to court.

30-Day Opt-Out: Already described. Must be in writing. That timeframe is important — after 30 days you default into arbitration agreement.

6. Severability

If any part of this Dispute Resolution policy is found unenforceable, the rest remains in effect. For example, if the class waiver is struck down for a particular cause of action, then we might sever that portion for that cause and still enforce arbitration on an individual basis as much as possible.

If the entire arbitration clause is found unenforceable for some reason (e.g., the entirety of it violates some law, which is unlikely given courts support arbitration strongly), then disputes would proceed in court (with the waivers still possibly applicable).

7. Future Changes to Dispute Policy

If we make any material changes to how disputes are resolved (like no longer using arbitration or changing the forum), we will notify users. If you've already got a dispute brewing, those changes might not affect an ongoing one; they typically apply prospectively.

We won't retroactively eliminate your right to opt out or anything like that — any changes would allow a new opt-out window if they fundamentally alter the agreement.

8. Conclusion

By using Aloha My Home, you are agreeing to this Dispute Resolution process, which is meant to be faster and less expensive for both of us than court, and to handle issues individually, not as collective suits. You have the choice to opt out if you prefer conventional litigation, but we hope our service is satisfactory enough that formal disputes are rare.

If you have any questions about this process, we encourage you to reach out to us. We want all users to feel comfortable that any significant issues can be fairly resolved.

Thank you for reading through this detailed policy. We value you and aim to address any problems in a fair and efficient manner.